Alina Fatima

Alina Fatima

Senior Product Engineer (UI/UX + Frontend) | Founder of Sequo, 3,000+ monthly visitors

Based in: Lahore, PakistanCurrently: Senior Software Engineer, MotiveExperience: 8 years

Hire me

Senior engineer with 8+ years across React, React Native, Next.js and TypeScript, and a founder's mindset. I designed, built and launched Sequo, a free multiplayer Sequence game, on my own. A few months after launch it gets 3,000+ monthly visitors and 30,000 monthly views. I own all of it: UI/UX, frontend, backend, analytics, SEO and growth. I bring the same ownership to my day jobs. At Motive I architected the first onboarding experience for the Workforce product. At Kollegio AI I was tech lead, cut the build from 11 MB to 1.59 MB and shipped features that lifted engagement 50%. I do my best work on small teams where I can take a product from idea to design to shipped.

Experience

Senior Software Engineer

MotiveSF, CAworkApr 2025 – Present

Summary

Architected the inaugural onboarding experience for the Workforce section of the Motive app, directly increasing revenue growth by integrating strategic upsell touchpoints for premium features. Engineered comprehensive workforce management modules, including driver information, timecards processing, and document qualification templates.

Results

  • Reduced setup friction and increased feature activation by implementing guided onboarding for driver setup, qualification document uploads, and alert configuration.
  • Improved WFM trials from 1.7% to 5.2%
  • Increased conversions from 3 to 22
  • Grew GNARR from $8k to $67k

Lead Software Engineer (part-time/consulting)

DeosaiLahore, Pakistanpart timeOct 2024 – Oct 2025
Built React interfaces to manage patient data, streamlining extraction and categorization of doctor-patient transcriptions at Shalimar Hospital. Developed a scalable microservice using AWS Lambda, SQS, and DynamoDB to integrate SensAI, an AI-driven clinical assistant, with hospital systems for reliable data flow. Led research to detect anxiety and depression through Urdu conversational analysis, processing 400+ patient interactions and preparing data for AI diagnostic models.
ReactAWS LambdaSQSDynamoDBSensAIAI

Tech Lead/Senior Software Engineer/Product Engineer

Kollegio AIStanford, CAworkFeb 2024 – Feb 2025
increase in user engagement
50%increase in user engagement

Summary

Drove product and engineering quality across a company that secured $750k in funding, spanning architecture, performance, and process. Cut build size from 11 MB to 1.59 MB via code-splitting, lazy loading, and a CDN for images and Lotties, significantly improving load performance and SEO rankings. Introduced React Query and Jotai for server-side data management and app-state management, removing prop drilling and adding error boundaries for stability. Shipped an AI-powered essay editor, planner, college-details, dashboard, and scholarships pages, resulting in a 50% increase in user engagement. Built cross-browser/device test coverage and A/B testing with Mixpanel, PostHog, and Sentry, cutting critical bugs by 90%.

Results

  • Secured $750k in funding
React QueryJotaiCDNLottiesMixpanelPostHogSentryAI

Skills

Technical

HTML/CSSHTML/CSS
JavaScriptJavaScript
TypeScriptTypeScript
TailwindTailwind
ReactReact
Postman
React NativeReact Native
ReduxRedux
Next.jsNext.js
NodeJSNodeJS
ExpressExpress
GitGit
GitHubGitHub
React QueryReact Query
FirebaseFirebase
DockerDocker
Jotai
Mixpanel
Posthog
Chakra UI
Material UIMaterial UI
GraphQLGraphQL
Amazon Lambda
MySQLMySQL
PostgreSQLPostgreSQL
MongoDBMongoDB
JestJest
Cypress
NestJS
FigmaFigma
FastAPIFastAPI
JIRAJIRA
GitLabGitLab
PythonPython
AngularJSAngularJS
Appium
Google Analytics
Remix
Android
C++C++
GoGo
Node.jsNode.js
Backward Compatibility
RTL layout
Conflict Resolution
Local-first Development
Product Delivery

Projects

Zucky AI

personal
Built an AI chatbot with FastAPI, React, and OpenAI, featuring sleek UI via Tailwind CSS and real-time responses
FastAPIOpenAIReactJavaScriptTailwind

Quran 3D

personal
An immersive, interactive web experience that transforms the Quran into a beautifully rendered, flip-through 3D book featuring Arabic script and English translations
ViteReact Three FiberThree.js@react-three/dreimaathSkinned meshBones2D canvas

Currency Converter App

personal
Mobile currency converter application with dynamic theming
React Native

Sequo

Founder, designer and sole developerpersonal
A free real-time multiplayer version of the Sequence board game that runs in the browser. I designed, built and launched it on my own and run it like a product. A few months after launch it gets 3,000+ monthly visitors and 30,000 monthly views, and ranks in the top 5 on Google for "sequence game online" and "sequence online". Players create a game, invite friends with a link and play live over WebSockets. I handle everything: UI/UX, frontend, backend, analytics, SEO and growth.
ViteWebSocketsNodeJsMongoDBReact

Quran Explorer

Designer and developerpersonal
Built for the Quran Foundation Hackathon: a Quran engagement app with gamification, a reading timeline, vocabulary tools, and an explore graph, syncing bookmarks/collections via the Quran Foundation User API.
Next.jsQuran Foundation APIsVercelSupabase

Education

Bachelor of Science

Lahore University of Management SciencesComputer ScienceSep 2014 – Jun 2018

Recognition

Awards

High Merit

Lahore University of Management Sciences2018

Graduated with 'High Merit' distinction

What drives the work

Motivations

  • Owning a product end to end, from the first sketch to real people using it
  • Seeing real usage numbers move because of something I shipped

Objectives

  • Join an early-stage team as a founding engineer and own the product experience from design to shipped frontend.

Principles

  • Act like an owner. If something is broken, it is mine to fix
  • Ship early, watch how people use it, then fix what the data shows
  • Design and code are one job. How it feels matters as much as how it is built
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Alina's twin is AI, it can make mistakes.