SYEDA.

SYEDA HANIA MASROOR

Digital Marketer & Sales Specialist | 10% Sales Growth at Coca-Cola | 72% Engagement at Devsinc

Overview

BBA graduate with a proven track record in digital marketing and sales. At Coca-Cola, I drove a 10% sales increase across 20 daily retailers through strategic upselling. At Devsinc, I leveraged AI-integrated campaigns to boost social media engagement to 72%. I also managed a Meta Ads campaign that delivered a 30% jump in direct sales for a clothing brand. Passionate about sustainable innovation and data-driven marketing strategies.

Islamabad, Pakistan

Experience

2026 – 2026

WORK

Sales Executive

Pak Asia Marketing

Handled sales activities, customer communication, and lead generation. Built and maintained customer relationships to support sales growth. Applied sales strategies, networking, and product communication to engage prospective customers.

•Handled sales activities, customer communication, and lead generation.

•Built and maintained customer relationships to support sales growth.

•Applied sales strategies, networking, and product communication to engage prospective customers.

2025 – 2026

WORK

Social Media Manager

Devsinc

Lahore

Handled content planning and daily posting across multiple social media platforms. Created engaging campaigns to increase audience interaction and brand visibility. Analyzed performance metrics to optimize social media strategies and improve reach and engagement.

•Handled content planning and daily posting across multiple social media platforms.

•Created engaging campaigns to increase audience interaction and brand visibility.

•Analyzed performance metrics to optimize social media strategies and improve reach and engagement.

•Attended specialized workshops on AI-integrated social media management and campaign optimization.

Key Achievements

→Increased engagement rate from 65% to 72% through AI-integrated campaign optimization.

Social Media Platforms

Jul 2025 – Sep 2025

WORK

Sales Intern

Coca-Cola Beverages Pakistan Ltd

Prospected and qualified leads through cold calling, email campaigns, and networking events. Applied upselling and cross-selling strategies to support sales growth. Maintained product knowledge to provide accurate information to clients. Collaborated with the marketing team to develop targeted sales materials and promotional offers.

•Prospected and qualified leads through cold calling, email campaigns, and networking events.

•Applied upselling and cross-selling strategies to support sales growth.

•Maintained product knowledge to provide accurate information to clients.

•Collaborated with the marketing team to develop targeted sales materials and promotional offers.

Key Achievements

→Successfully drove a 10% increase in sales through consistent upselling and lead qualification for a portfolio of 15-20 retailers daily.

→Achieved 10% sales growth across 15-20 daily retailer accounts.

Email Campaigns

Jun 2023 – Mar 2024

PART_TIME

Event Organizer

University of Management and Technology (UMT)

Lahore

Planned and executed student and departmental events. Demonstrated organizational, coordination, and leadership capabilities.

•Planned and executed student and departmental events.

•Demonstrated organizational, coordination, and leadership capabilities.

Project Portfolio

ACADEMIC

Present

City 42 News Network | HR Project

Collaborator

Collaborated on a project focused on recruitment and employee processes.

ACADEMIC

Present

Carrefour | Customer Experience Project

Project Member

Worked on customer interaction, service quality, and employee engagement.

PERSONAL

Present

Clothing Brand Meta Ads Campaign

Digital Marketer

Managed a Meta Ads campaign focused on driving direct sales for a clothing brand, resulting in increased customer interaction and sales.

Meta Ads

PERSONAL

Present

Craftlery | Business Plan

Founder/Developer

Developed a business concept for edible, biodegradable cutlery. Market research identified a significant gap in the Pakistani market. Strategy involved DIY prototyping and direct product demonstrations to validate the concept.

Education

Mar 2022 – Feb 2026

BBA Hons.

University of Management and Technology (UMT)Specialization in Marketing

Mar 2019 – May 2021

FSc Pre-Medical

HITEC CollegeSpecialization in Pre-Medical

Mar 2017 – Mar 2019

Matriculation

FBISE

Impact & Recognition

Awards

UMT · 2023

Best Organizer Certificate

HITEC · 2021

Best Debater Award

HITEC · 2020

Certificate in Sports Competition

Professional Certifications

DigiSkills

Meta Ads

DigiSkills

Digital Marketing

Skills & Interests

Sales Strategies

TECHNICAL

Lead Generation

TECHNICAL

Social Media Management

TECHNICAL

Meta Ads

TECHNICAL

Digital Marketing

TECHNICAL

Event Coordination

TECHNICAL

MS Office

TOOL

Market Research

TECHNICAL

Content Writing

TECHNICAL

Areas of Expertise

Customer Engagement

Networking

Communication

Working across multiple languages, enabling global collaboration and clear technical outreach.

Urdu

English

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