SYEDA HANIA MASROOR

Digital Marketer & Sales Specialist | 10% Sales Growth at Coca-Cola | 72% Engagement at Devsinc

Based in: Islamabad, PakistanMost recently: Sales Executive, Pak Asia MarketingExperience: 2 years

Hire me

BBA graduate with a proven track record in digital marketing and sales. At Coca-Cola, I drove a 10% sales increase across 20 daily retailers through strategic upselling. At Devsinc, I leveraged AI-integrated campaigns to boost social media engagement to 72%. I also managed a Meta Ads campaign that delivered a 30% jump in direct sales for a clothing brand. Passionate about sustainable innovation and data-driven marketing strategies.

Experience

Sales Executive

Pak Asia Marketingwork2026 – 2026
Handled sales activities, customer communication, and lead generation. Built and maintained customer relationships to support sales growth. Applied sales strategies, networking, and product communication to engage prospective customers.

Social Media Manager

DevsincLahorework2025 – 2026

Summary

Handled content planning and daily posting across multiple social media platforms. Created engaging campaigns to increase audience interaction and brand visibility. Analyzed performance metrics to optimize social media strategies and improve reach and engagement.

What I did

  • Attended specialized workshops on AI-integrated social media management and campaign optimization.

Results

  • Increased engagement rate from 65% to 72% through AI-integrated campaign optimization.
Social Media Platforms

Sales Intern

Coca-Cola Beverages Pakistan LtdworkJul 2025 – Sep 2025

Summary

Prospected and qualified leads through cold calling, email campaigns, and networking events. Applied upselling and cross-selling strategies to support sales growth. Maintained product knowledge to provide accurate information to clients. Collaborated with the marketing team to develop targeted sales materials and promotional offers.

Results

  • Successfully drove a 10% increase in sales through consistent upselling and lead qualification for a portfolio of 15-20 retailers daily.
  • Achieved 10% sales growth across 15-20 daily retailer accounts.
Email Campaigns

Skills

Technical

Sales Strategies
Lead Generation
Social Media Management
Meta Ads
Digital MarketingDigital Marketing
Event Coordination
MS Office
Market Research
Content Writing

Areas of expertise

Customer Engagement
Networking

Languages

Urdu
English

Projects

City 42 News Network | HR Project

Collaboratoracademic
Collaborated on a project focused on recruitment and employee processes.

Carrefour | Customer Experience Project

Project Memberacademic
Worked on customer interaction, service quality, and employee engagement.

Clothing Brand Meta Ads Campaign

Digital Marketerpersonal
Managed a Meta Ads campaign focused on driving direct sales for a clothing brand, resulting in increased customer interaction and sales.
Meta Ads

Craftlery | Business Plan

Founder/Developerpersonal
Developed a business concept for edible, biodegradable cutlery. Market research identified a significant gap in the Pakistani market. Strategy involved DIY prototyping and direct product demonstrations to validate the concept.

Education

BBA Hons.

University of Management and Technology (UMT)MarketingMar 2022 – Feb 2026

FSc Pre-Medical

HITEC CollegePre-MedicalMar 2019 – May 2021

Matriculation

FBISEMar 2017 – Mar 2019

Recognition

Awards

Best Organizer Certificate

UMT2023

Best Debater Award

HITEC2021

Certificate in Sports Competition

HITEC2020

Certifications

Meta Ads

DigiSkills

Digital Marketing

DigiSkills
Hire SYEDAReach out about a role, a contract or a conversation.For recruiters

SYEDA's twin is AI, it can make mistakes.

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