Syed Muhammad Maaz

Syed Muhammad Maaz

Growth Leader | Ex-Bazaar & Careem | Scaling B2B Verticals & Pricing Strategy

Based in: Karachi, PakistanCurrently: Senior National Channel Manager (HORECA Channel), Bazaar Technologies Pvt. Ltd.Experience: 7 years

Hire me

Strategic growth leader with a proven track record of launching and scaling high-impact verticals across Pakistan's leading tech ecosystems, including Bazaar, Careem, and Daraz. Expert in end-to-end GTM strategy, P&L management, and pricing architecture, consistently delivering double-digit profitability improvements and triple-digit growth. A LUMS graduate who combines analytical rigor with operational grit to lead cross-functional teams and build sustainable B2B procurement models from the ground up.

Experience

Senior National Channel Manager (HORECA Channel)

Bazaar Technologies Pvt. Ltd.Karachi, PKwork2024 – Present

Summary

Run end-to-end introductions of four new lines - Chicken & Fresh, imported and specialty foodservice SKUs, Electronics, and a B2C channel for professional buyers - from business case and pricing through supply setup, pilot and full-scale launch. Hold Supply Chain, Finance, Logistics and Sales to shared launch milestones, clearing bottlenecks across sourcing, working capital and last-mile so each rollout lands on schedule. Own the national HORECA P&L across 160+ FMCG and foodservice suppliers, directing trade pricing, margin structure and assortment depth against annual growth and margin targets. Rebuilt the pricing architecture on competitor benchmarking and demand elasticity analysis, delivering a 22% profitability improvement while holding outlet-level competitiveness. Strengthened inventory and working capital health through sharper demand planning, aging reduction, tighter replenishment cycles and renegotiated supplier payment terms. Negotiate trade terms, rebates and joint growth plans with key brand partners; partner retention up 15% on structured business reviews and proactive issue resolution. Lead and develop a team of 8, raising supplier onboarding speed, category execution quality and servicing discipline across the national network.

What I did

  • Utilized BI dashboards for real-time P&L tracking and profitability analysis, and HubSpot to manage the B2B sales pipeline and partner acquisition.

Results

  • Delivered a 22% profitability improvement through rebuilt pricing architecture.
  • Increased partner retention by 15% through structured business reviews.
  • Managed a national P&L across 160+ suppliers.
  • Identified margin erosion via BI trend analysis and executed an assortment pivot that improved account margin by 2%.
Pricing ArchitectureDemand Elasticity AnalysisCompetitor BenchmarkingDemand PlanningWorking Capital ManagementP&L ManagementBI dashboardsHubSpot

Regional Business Development Manager (HORECA Channel)

Bazaar Technologies Pvt. Ltd.Karachi, PKworkAug 2023 – Dec 2023

Summary

Designed and executed the regional go-to-market plan for a new channel, delivering 120% growth within three months of launch. Built the channel from zero - onboarding and activating restaurants, cafes, hotels, caterers and institutional buyers - and led a team of 5 across acquisition, route coverage and early partner success. Ran competitive and assortment benchmarking across foodservice distributors to set pricing, SKU mix and service propositions ahead of launch.

Results

  • Delivered 120% growth within three months of launch.
Go-to-market (GTM) StrategyCompetitive BenchmarkingAssortment Benchmarking

Business Development Manager (HORECA Channel)

Jugnu Tech Pvt. Ltd.Karachi, PKworkAug 2022 – Jul 2023
revenue in month 1
$25,000revenue in month 1
availability (from 40%)
80%availability (from 40%)
institutional customers in month 1
26institutional customers in month 1

Summary

Launched Jugnu Pro, a dedicated B2B procurement vertical, owning the full build: market sizing, commercial model, category design, pricing, marketing and operations. Onboarded 26 institutional customers and generated $25,000 of revenue in the first month, validating the model and the go-to-market plan. Built and led a team of 8, establishing repeatable processes for onboarding, order cycles and service execution.

Results

  • Launched Jugnu Pro, generating $25,000 revenue and onboarding 26 institutional customers in the first month.
  • Built a category-level buying model from 6 months of demand data, lifting availability from 40% to 80%.
Market SizingCommercial ModelingCategory DesignB2B Procurement

Skills

Technical

End-to-end project and launch execution
New vertical and category introduction
Go-to-market design
Pricing strategy and elasticity analysis
P&L ownership and margin improvement
Sales
Scoping, milestone planning and stakeholder management
Supplier and vendor negotiation
Demand planning, replenishment and inventory health
Supply Chain Management
Logistics
Excel
Google Sheets
Finance
BI dashboards
HubSpot
Marketing

Areas of expertise

Cross-functional program leadership
Team leadership and capability building

Projects

Jugnu Pro: B2B Procurement Vertical Launch

Lead / Business Development Managerprofessional
Led the end-to-end build of a procurement vertical for institutional buyers, solving demand planning for 1,000+ SKUs across 20+ categories without existing market benchmarks.
Demand PlanningCategory DesignCommercial ModelingMarket Sizing

Education

Bachelor of Science (Honors)

Lahore University of Management Sciences (LUMS)EconomicsAug 2015 – May 2019

Recognition

Awards

GCE A-Levels: 3 As

Cambridge Assessment International Education

GCE O-Levels: 10 As

Cambridge Assessment International Education
Hire SyedReach out about a role, a contract or a conversation.For recruiters

Syed's twin is AI, it can make mistakes.

More people on Kanvis

Browse more peopleCreate your own Kanvis