•Restructure campaigns around high-intent service and location keywords, separating distinct service lines into dedicated campaigns rather than a single catch-all structure.
•Run weekly search term reviews and maintain negative keyword lists to cut spend on informational and non-booking traffic.
•Build and manage Search, Performance Max, Display, YouTube, and Demand Gen campaigns, alongside Meta Ads campaigns on Facebook and Instagram.
•Implement conversion tracking from scratch using GA4, Google Tag Manager, Google Ads conversion tracking, Enhanced Conversions, Meta Pixel, and Conversion API.
•Deliver monthly Looker Studio reports covering spend, conversions, cost per conversion, and search term performance, with clear recommendations for the following month.
•Manage lead generation campaigns for service businesses including plumbing, immigration consultancy, home services, and healthcare providers.
•Handle full account setup for new clients — account structure, conversion actions, audience lists, and location and schedule targeting.
•Optimise eCommerce accounts for profitability through Shopping and Performance Max campaign structure, product feed review, and bidding adjustments.
Key Achievements
→Restructured Google Ads accounts for service-based clients, prioritizing high-intent keywords to improve lead quality.
→Reduced wasted spend by implementing rigorous negative keyword strategies and search term analysis.
→Increased the volume of qualified inquiries within existing budgets by optimizing campaign structures and conversion tracking.
→Achieved a 20–30% reduction in Cost Per Lead (CPL) across various service-based client accounts.
→Trimmed wasted ad spend by 25–35% through aggressive negative keyword management and search-term optimization.
→Managed monthly ad spend ranging from $10,000 to $50,000+ across Google and Meta Ads.
→20-30% reduction in Cost Per Lead (CPL) across client portfolio
→25-35% reduction in wasted ad spend through search-term optimization