Nazia.

Nazia Hassan

Business Analytics & Outreach Strategist | LUMS Grad | Data-Driven Growth

Overview

LUMS graduate specializing in Business Analytics and B2B Outreach. Experienced in building outbound sales pipelines from scratch, optimizing supply chain logistics, and leveraging R for large-scale consumer data analysis. Passionate about driving product strategy through data-driven insights and strategic partnerships.

Lahore

Experience

Dec 2025 – May 2026

PART_TIME

Teaching Assistant

LUMS

Supported 60+ undergraduate students by grading, feedback, and performance tracking across quizzes, assignments, and exams. Led weekly tutorials, simplifying complex optimization and behavioral science concepts, improving class participation. Acted as a student–faculty bridge, resolving academic queries and ensuring smooth course delivery.

•Supported 60+ undergraduate students by grading, feedback, and performance tracking across quizzes, assignments, and exams

•Led weekly tutorials, simplifying complex optimization and behavioral science concepts, improving class participation

•Acted as a student–faculty bridge, resolving academic queries and ensuring smooth course delivery

Key Achievements

→Supported 60+ undergraduate students

→Improved class participation through weekly tutorials

Optimization conceptsBehavioral science concepts

Sep 2025 – Oct 2025

INTERNSHIP

Sales Outreach Intern

Busona (SMC-Pvt) Ltd

Built a full outbound B2B pipeline from scratch, identifying and qualifying 300+ leads across the US tech and enterprise sectors using LinkedIn Sales Navigator. Sent 500+ targeted outreach messages, converting into 20+ prospect conversations and 5+ scheduled sales meetings with decision-makers. Owned lead tracking and pipeline prioritization, enabling the sales team to focus follow-up on the highest-intent account.

•Built a full outbound B2B pipeline from scratch, identifying and qualifying 300+ leads across the US tech and enterprise sectors using LinkedIn Sales Navigator

•Sent 500+ targeted outreach messages, converting into 20+ prospect conversations and 5+ scheduled sales meetings with decision-makers

•Owned lead tracking and pipeline prioritization, enabling the sales team to focus follow-up on the highest-intent account

Key Achievements

→Identified and qualified 300+ leads

→Sent 500+ targeted outreach messages

→Converted outreach into 20+ prospect conversations and 5+ scheduled sales meetings

LinkedIn Sales NavigatorB2B OutreachLead Generation

Jul 2025 – Sep 2025

INTERNSHIP

HR Intern

Asia Insurance Company

Screened and shortlisted 100+ CVs and coordinated 30+ interviews, reducing hiring turnaround time by ~20%. Cleaned and standardized 100+ employee records in Excel, improving reporting accuracy and audit readiness. Led the Job Role & Training Alignment Project for 80+ employees, resulting in standardized job descriptions and a company-wide training gap report used by HR leadership.

•Screened and shortlisted 100+ CVs and coordinated 30+ interviews, reducing hiring turnaround time by ~20%

•Cleaned and standardized 100+ employee records in Excel, improving reporting accuracy and audit readiness

•Led the Job Role & Training Alignment Project for 80+ employees, resulting in standardized job descriptions and a company-wide training gap report used by HR leadership

Key Achievements

→Reduced hiring turnaround time by ~20%

→Standardized 100+ employee records

→Produced a company-wide training gap report for 80+ employees

Microsoft ExcelHRISAudit readiness

2025 – Feb 2025

INTERNSHIP

Marketing Intern

Marriott Hotel Karachi

Karachi

Created and scheduled 20+ branded social media posts, increasing engagement by 15% and boosting follower growth. Optimized website SEO for 15+ keywords, leading to a 10% increase in organic traffic. Conducted competitor and customer trend analysis to identify 3 high-growth segments, influencing promotional campaign design.

•Created and scheduled 20+ branded social media posts, increasing engagement by 15% and boosting follower growth

•Optimized website SEO for 15+ keywords, leading to a 10% increase in organic traffic

•Conducted competitor and customer trend analysis to identify 3 high-growth segments, influencing promotional campaign design

Key Achievements

→Increased engagement by 15%

→Increased organic traffic by 10%

→Identified 3 high-growth segments through trend analysis

SEOSocial Media ManagementCompetitor Analysis

Project Portfolio

ACADEMIC

Present

Supply Chain Case & Teaching Note – Talha Traders

Semester Project Student

Built TSP, Savings Matrix, and Gravity Location Model in Excel to optimize delivery-rider routes and depot placement, reducing a pilot route's travel distance from ~45–50 km to 20 km. Contributed on-site research with the distribution team and co-authored a full teaching note — including case analysis, discussion questions, and a session plan — for MBA-level case teaching.

ExcelTSPSavings MatrixGravity Location Model

PERSONAL

Present

Product Analytics & Strategy Design – Fluento (Language Learning App)

Semester Project Student

Analyzed and cleaned 1,400+ user reviews and survey data using R to uncover unmet needs. Designed 3 user personas and a tiered pricing model to optimize revenue based on data-driven insights.

RData AnalyticsUser PersonasPricing Strategy

PERSONAL

Present

Consumer Behavior Project – Paymo (Fintech Adoption Study)

Semester Project Student

Helped design and conduct in-depth interviews and a focus group, and worked with survey data, to identify key barriers to digital wallet adoption among Pakistani consumers. Proposed feature and messaging changes to increase trust, ease of use, and social proof for higher user adoption.

Qualitative ResearchSurvey Data AnalysisFocus Groups

Education

2022 – 2026

BSc (Hons.)

Lahore University of Management SciencesSpecialization in Management Science | Minor Psychology

GPA: 3.32

Relevant Coursework

Consumer BehaviorDecision AnalysisQualitative and Quantitative ResearchSupply Chain and Logistic ManagementOptimization Methods in Management SciencesBusiness Analytics

Societies & Activities

SLUMS SocietyLUMS Girls Football Team

Impact & Recognition

Awards

Pakistan National Team · 2025

U-16 International Representative

Represented Pakistan at U-16 international level, competing in 5+ matches in China

Professional Certifications

Coursera

Google Data Analytics

Data Camp

Text Analysis in R

Udemy

The Complete SQL Bootcamp: Go from Zero to Hero

Creative Collegiate Academy, Karachi

Graphic Designing

Governance & Advisory

LUMS Girls Football TeamMar 2025 – May 2026

Captain

OTHER

Led a team of 20+ girls, organizing 10+ structured training sessions and setting weekly performance goals.

SLUMS SocietySep 2022 – May 2024

Junior Representative

OTHER

Coordinated 5+ large-scale university events across HR, Marketing, and Operations teams. Managed LUMS women's football team, organizing 10+ training sessions and 3 inter-university tournaments.

Social Impact & Activities

Aug 2014 – Present

Girl Guides Association

Volunteer

Volunteered in 30+ community service initiatives including health drives, environmental cleanups, and awareness campaigns. Facilitated 10+ workshops on leadership, hygiene, and life skills for younger guides.

EngagementVOLUNTEER

Vision & Goals

Core Drivers

What are my motivations

Business Analytics

B2B Outreach

Product Strategy

Skills & Interests

Microsoft Excel

TOOL

PowerPoint

TOOL

B2B Outreach

TECHNICAL

Lead Generation

TECHNICAL

Research Methods

TECHNICAL

SQL

TECHNICAL

SEO

TECHNICAL

R-programing

TECHNICAL

Graphic Designing

TECHNICAL

Areas of Expertise

Team Leadership

Communication

Working across multiple languages, enabling global collaboration and clear technical outreach.

English

Urdu

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