Nazia Hassan

Business Analytics & Outreach Strategist | LUMS Grad | Data-Driven Growth

Based in: LahoreMost recently: Teaching Assistant, LUMSExperience: 1 year

LUMS graduate specializing in Business Analytics and B2B Outreach. Experienced in building outbound sales pipelines from scratch, optimizing supply chain logistics, and leveraging R for large-scale consumer data analysis. Passionate about driving product strategy through data-driven insights and strategic partnerships.

Experience

Teaching Assistant

LUMSpart timeDec 2025 – May 2026

Summary

Supported 60+ undergraduate students by grading, feedback, and performance tracking across quizzes, assignments, and exams. Led weekly tutorials, simplifying complex optimization and behavioral science concepts, improving class participation. Acted as a student–faculty bridge, resolving academic queries and ensuring smooth course delivery.

Results

Improved class participation through weekly tutorials

Optimization conceptsBehavioral science concepts

Sales Outreach Intern

Busona (SMC-Pvt) LtdinternshipSep 2025 – Oct 2025

Summary

Built a full outbound B2B pipeline from scratch, identifying and qualifying 300+ leads across the US tech and enterprise sectors using LinkedIn Sales Navigator. Sent 500+ targeted outreach messages, converting into 20+ prospect conversations and 5+ scheduled sales meetings with decision-makers. Owned lead tracking and pipeline prioritization, enabling the sales team to focus follow-up on the highest-intent account.

Results

Identified and qualified 300+ leads
Converted outreach into 20+ prospect conversations and 5+ scheduled sales meetings

LinkedIn Sales NavigatorB2B OutreachLead Generation

HR Intern

Asia Insurance CompanyinternshipJul 2025 – Sep 2025

Summary

Screened and shortlisted 100+ CVs and coordinated 30+ interviews, reducing hiring turnaround time by ~20%. Cleaned and standardized 100+ employee records in Excel, improving reporting accuracy and audit readiness. Led the Job Role & Training Alignment Project for 80+ employees, resulting in standardized job descriptions and a company-wide training gap report used by HR leadership.

Results

Reduced hiring turnaround time by ~20%
Produced a company-wide training gap report for 80+ employees

Microsoft ExcelHRISAudit readiness

Skills

Technical

Microsoft Excel

PowerPoint

B2B Outreach

Lead Generation

Research Methods

SQL

SEO

R-programing

Graphic Designing

Areas of expertise

Team Leadership

Languages

English

Urdu

Projects

Supply Chain Case & Teaching Note – Talha Traders

Semester Project Studentacademic

Built TSP, Savings Matrix, and Gravity Location Model in Excel to optimize delivery-rider routes and depot placement, reducing a pilot route's travel distance from ~45–50 km to 20 km. Contributed on-site research with the distribution team and co-authored a full teaching note — including case analysis, discussion questions, and a session plan — for MBA-level case teaching.

ExcelTSPSavings MatrixGravity Location Model

Product Analytics & Strategy Design – Fluento (Language Learning App)

Semester Project Studentpersonal

Analyzed and cleaned 1,400+ user reviews and survey data using R to uncover unmet needs. Designed 3 user personas and a tiered pricing model to optimize revenue based on data-driven insights.

RData AnalyticsUser PersonasPricing Strategy

Consumer Behavior Project – Paymo (Fintech Adoption Study)

Semester Project Studentpersonal

Helped design and conduct in-depth interviews and a focus group, and worked with survey data, to identify key barriers to digital wallet adoption among Pakistani consumers. Proposed feature and messaging changes to increase trust, ease of use, and social proof for higher user adoption.

Qualitative ResearchSurvey Data AnalysisFocus Groups

Education

BSc (Hons.)

Lahore University of Management SciencesManagement Science | Minor PsychologyGPA 3.322022 – 2026

Coursework

Consumer BehaviorDecision AnalysisQualitative and Quantitative ResearchSupply Chain and Logistic ManagementOptimization Methods in Management SciencesBusiness Analytics

Societies & activities

SLUMS SocietyLUMS Girls Football Team

Recognition

Awards

U-16 International Representative

Pakistan National Team2025

Represented Pakistan at U-16 international level, competing in 5+ matches in China

Certifications

Google Data Analytics

Coursera

Text Analysis in R

Data Camp

The Complete SQL Bootcamp: Go from Zero to Hero

Udemy

Graphic Designing

Creative Collegiate Academy, Karachi

Governance & advisory

Captain

LUMS Girls Football TeamotherMar 2025 – May 2026

Led a team of 20+ girls, organizing 10+ structured training sessions and setting weekly performance goals.

Junior Representative

SLUMS SocietyotherSep 2022 – May 2024

Coordinated 5+ large-scale university events across HR, Marketing, and Operations teams. Managed LUMS women's football team, organizing 10+ training sessions and 3 inter-university tournaments.

Social impact & activities

Volunteer

Girl Guides AssociationvolunteerAug 2014 – Present

Volunteered in 30+ community service initiatives including health drives, environmental cleanups, and awareness campaigns. Facilitated 10+ workshops on leadership, hygiene, and life skills for younger guides.

What drives the work

Motivations: Business Analytics
B2B Outreach
Product Strategy

Hire NaziaReach out about a role, a contract or a conversation.For recruiters

Nazia's twin is AI, it can make mistakes.

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