Muhammad Jawad Malik

Muhammad Jawad Malik

Content Strategist & Founder | 368K+ Reach on Instagram | Gen Z Marketing Specialist

Based in: Karachi, PakistanMost recently: Founder, The Progressive Talk (Official)Experience: 2 years

Hire me

Dynamic Content Strategist and Founder of The Progressive Talk, where I scaled audience reach to 368K+ views in just five months. Experienced in executing influencer marketing strategies at Walee and leading media operations at IUB. I specialize in Gen Z consumer behavior, marketing analytics, and building digital communities that bridge the gap between students and industry.

Experience

Founder

The Progressive Talk (Official)work2025
Identified a major market gap the absence of a dedicated digital podcast platform for students to express their voices, share achievements, and discuss academic or social experiences. Recruited a team from IBA Karachi and IOBM khi while interviewing 70+ candidates, created structured operations under a matrix hierarchy to ensure clear roles, collaboration, and accountability across departments. Conducted interviews with students from IBA Karachi, encouraging them to share their experiences, opinions, and stories on topics they were passionate about. Achieved over 368K views on Instagram in 5 month, by producing segment based, engaging content tailored for the student audience.
Meta Business SuiteInstagramDigital Podcast Platform

Content Strategist Intern (Influencer Marketing)

WaleeworkMar 2026 – Jun 2026
increase in engagement rate
2.5%increase in engagement rate

Summary

Executed influencer content strategies across YouTube and Instagram to build brand growth and audience engagement. Created growth strategies tailored to each influencer, including organic reach campaigns, content series planning, and cross platform promotion. Implemented A/B testing for captions, visuals, formats, posting times, and thumbnails to optimize content performance. Planned and outsourced YouTube video production, Instagram posts, and short form content, ensuring high quality and consistent output.

Results

  • Boosted creator engagement rates by 2.5% through systematic A/B testing of thumbnails, captions, and visual formats.
YouTube StudioYouTubeInstagramA/B testing

Apprenticeship (Media Marketing)

Islamia University Of BhawalpurworkOct 2025 – Jan 2026
+ views on campaign content
100K+ views on campaign content

Summary

Recruited and led a marketing team, ensuring smooth collaboration and delivery of innovative campaigns. Developed and implemented marketing strategies across social platforms, enhancing brand visibility and driving measurable results for IBM&AS. Created visually appealing posters and engaging content, aligning with brand guidelines and marketing objectives to boost audience engagement.

Results

  • Generated over 100,000 views for IBM&AS campaigns through strategic social media content and team leadership.
Social Media Platforms

Skills

Technical

Canva
Meta Business Suite
YouTube Studio
Content Strategy
MS Office
Word
PowerPoint
Cap cut
Influencer Marketing
A/B Testing
Market Research
Marketing Analytics

Areas of expertise

Team Leadership
Learning

Languages

Urdu
English

Projects

Digital Marketing To Gen Z In Pakistan

Researcherpersonal
Research project analyzing the future of offline retail, focusing on Gen Beta and Alpha’s technology-driven behavior. Identified a critical shift toward online delivery demand among Gen Z due to local product scarcity and a preference for convenience.
Marketing Analytics

Education

Bachelors In Business Administration

The Islamia University Of BahawalpurMarketingGPA 3.342022 – 2026

Societies & activities

Guide & Mentors GroupExecutive Club

Intermediate

Govt. College Of Commerce & Economics KarachiCommerce2020 – 2021

Matric

St. Patrick’s High School KarachiCommerce2007 – 2018

Recognition

Certifications

Digital Marketing Strategies

University Of Edinburgh Business School2023

YouTube Studio Certification

YouTube/Google

Governance & advisory

Media Head

Executive Clubcommittee chair2023 – 2024

Analyzed market trends and created engaging Reels, flyers, and posters to boost brand visibility, conducting professional shoots for content creation. Recruited and led a media team, coordinating creative projects and executing campaigns aligned with DMS marketing goals.

Social impact & activities

Core Member

Guide & Mentors Groupmentor2024 – 2026

Initiated and obtained formal approval for the Guides & Mentors Group. Structured and successfully executed the first-ever Orientation Week (O-Week). Mentored junior students by offering advice on study techniques and time management. Organized activities that promoted team formation, bonding, and confidence building.

Hire MuhammadReach out about a role, a contract or a conversation.For recruiters

Muhammad's twin is AI, it can make mistakes.

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