Mubashir.

Mubashir Ahmad

BBA @ LSE | Commercial Marketing & Finance | Specialist in Data-Driven Agency Evaluation & KPI Design

Overview

Mubashir is a high-potential BBA student from LSE with a strong blend of marketing and finance expertise. He demonstrated exceptional ownership during his internships, notably building a weighted scoring framework at Lucky Core Industries that catalyzed the division's first-ever marketing campaigns. He also showed strong analytical skills at NutriCo Morinaga, reducing financial discrepancies by 25%. With a 3.46 GPA and leadership experience in AIESEC and LSE EBS, he is a versatile candidate for roles in marketing analytics, finance, or operations.

Lahore, Pakistan

Experience

Sep 2025 – Present

VOLUNTEER

Operations Representative

LSE Entrepreneurship & Business Society

Oversee event logistics with PKR 100K+ budgets per event; coordinate with 10+ stakeholders; led 5+ events with 300+ cumulative attendance, improving engagement by 22%.

•Oversee event logistics with PKR 100K+ budgets per event.

•Coordinate with 10+ stakeholders.

•Led 5+ events with 300+ cumulative attendance, improving engagement by 22%.

Key Achievements

→Improved engagement by 22%.

Event LogisticsStakeholder Coordination

Jun 2026

WORK

Commercial Marketing Intern

Lucky Core Industries - Chemicals & Agri Sciences (CHAG)

Lahore

Independently led end-to-end evaluation of 3 marketing agencies for CHAG, building a weighted 6-criteria scoring framework (Platform Fit 25%, Contract/SLA 20%, Audit Accuracy 17%, Influencer Quality 15%, Sector Credibility 15%, Cost Efficiency 8%) with Excel radar and bubble chart models. Shortlisted agencies from an initial pool of 8 through pre-qualification criteria, reducing evaluation time by 40%; gathered data via RFPs, pitch decks, and reference calls with 2 past clients per agency. Conducted cost/value analysis across retainer, project-based, and performance-linked pricing models, projecting 12-month spend and expected ROI based on historical CAC and lead conversion benchmarks. Delivered formal proposal with risk matrix and recommendation to Group Product Manager and commercial leadership; presented findings to a panel of 3 decision-makers with sensitivity analysis.

•Independently led end-to-end evaluation of 3 marketing agencies for CHAG, building a weighted 6-criteria scoring framework (Platform Fit 25%, Contract/SLA 20%, Audit Accuracy 17%, Influencer Quality 15%, Sector Credibility 15%, Cost Efficiency 8%) with Excel radar and bubble chart models.

•Shortlisted agencies from an initial pool of 8 through pre-qualification criteria, reducing evaluation time by 40%; gathered data via RFPs, pitch decks, and reference calls with 2 past clients per agency.

•Conducted cost/value analysis across retainer, project-based, and performance-linked pricing models, projecting 12-month spend and expected ROI based on historical CAC and lead conversion benchmarks.

•Delivered formal proposal with risk matrix and recommendation to Group Product Manager and commercial leadership; presented findings to a panel of 3 decision-makers with sensitivity analysis.

Key Achievements

→Enabled the immediate launch of the division's first-ever marketing campaigns by providing a structured, data-backed agency selection framework.

→Independently led end-to-end evaluation of 3 marketing agencies for CHAG, building a weighted 6-criteria scoring framework (Platform Fit 25%, Contract/SLA 20%, Audit Accuracy 17%, Influencer Quality 15%, Sector Credibility 15%, Cost Efficiency 8%) with Excel radar and bubble chart models.

→Shortlisted agencies from an initial pool of 8 through pre-qualification criteria, reducing evaluation time by 40%; gathered data via RFPs, pitch decks, and reference calls with 2 past clients per agency.

→Conducted cost/value analysis across retainer, project-based, and performance-linked pricing models, projecting 12-month spend and expected ROI based on historical CAC and lead conversion benchmarks.

→Delivered formal proposal with risk matrix and recommendation to Group Product Manager and commercial leadership; presented findings to a panel of 3 decision-makers with sensitivity analysis.

→Catalyzed the launch of the first marketing campaigns in the division's history.

→Reduced evaluation time by 40% through pre-qualification criteria.

→Built a weighted 6-criteria scoring framework for agency evaluation.

Microsoft ExcelRadar ChartsBubble Chart ModelsRFPSensitivity AnalysisROI ModelingCAC Benchmarks

Jun 2025 – Aug 2025

INTERNSHIP

Finance Department Intern

NutriCo Morinaga Pvt. Limited

Sheikhupura

Supported month-end close for PKR 5B+ revenue FMCG; reconciled 50+ GL transactions monthly, reducing discrepancies by 25% within 60 days. Conducted variance analysis identifying 12% Q2 cost overruns; recommended corrective actions contributing to projected 8% reduction in discretionary spending. Tracked 15+ financial KPIs (gross margin, EBITDA, working capital) enabling data-driven budgeting decisions across 3 product lines.

•Supported month-end close for PKR 5B+ revenue FMCG; reconciled 50+ GL transactions monthly, reducing discrepancies by 25% within 60 days.

•Conducted variance analysis identifying 12% Q2 cost overruns; recommended corrective actions contributing to projected 8% reduction in discretionary spending.

•Tracked 15+ financial KPIs (gross margin, EBITDA, working capital) enabling data-driven budgeting decisions across 3 product lines.

Key Achievements

→Reduced discrepancies by 25% within 60 days.

→Identified 12% Q2 cost overruns through variance analysis.

→Contributed to a projected 8% reduction in discretionary spending.

Financial AnalysisVariance AnalysisKPI TrackingGL ReconciliationEBITDAWorking Capital Management

Feb 2025 – Jun 2025

VOLUNTEER

Team Leader - Finance & Legal

AIESEC

Lahore

Led a team of 15 members to execute PR and promotional campaigns; managed budget tracking for 8+ events (PKR 500K+ combined), improving utilization by 15%.

•Led a team of 15 members to execute PR and promotional campaigns.

•Managed budget tracking for 8+ events (PKR 500K+ combined), improving utilization by 15%.

Key Achievements

→Improved budget utilization by 15%.

Budget TrackingPR Campaigns

Dec 2024 – 2025

INTERNSHIP

Human Resources Intern

Lucky Core Industries

Lahore

Designed KPI framework for 40+ sales reps, improving motivation scores by 18%; facilitated townhall for 150+ employees and senior leadership. Streamlined onboarding for 20+ hires, reducing processing time by 30%; supported accurate monthly payroll for 200+ employees.

•Designed KPI framework for 40+ sales reps, improving motivation scores by 18%; facilitated townhall for 150+ employees and senior leadership.

•Streamlined onboarding for 20+ hires, reducing processing time by 30%; supported accurate monthly payroll for 200+ employees.

Key Achievements

→Improved motivation scores by 18% through a new KPI framework.

→Reduced onboarding processing time by 30%.

→Facilitated townhall for 150+ employees.

KPI DesignPayroll AdministrationOnboarding Systems

Project Portfolio

PERSONAL

Present

Marketing Agency Evaluation Framework - LCI CHAG

Sole Lead

Built weighted-score radar and strategic-fit bubble chart models in Excel to evaluate 3 agencies across 6 criteria, delivering a bias-free, data-backed recommendation to commercial leadership.

Microsoft ExcelRadar ChartsBubble ChartsWeighted Scoring Models

Education

2028

Bachelor of Business Administration (BBA)

Lahore School of Economics (LSE)Specialization in Marketing & Finance

GPA: 3.4 / 4

Societies & Activities

LSE Entrepreneurship & Business Society

2024

A-Levels

University of CambridgeSpecialization in Accounting, Business & Economics

Relevant Coursework

AccountingBusinessEconomics

Impact & Recognition

Agency Evaluation

TECHNICAL

TOOL

Google Analytics

TOOL

DCF

TECHNICAL

Areas of Expertise

Stakeholder Communication

Communication

Working across multiple languages, enabling global collaboration and clear technical outreach.

Urdu

English

Hindi

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