Mubashir Ahmad

BBA @ LSE | Commercial Marketing & Finance | Specialist in Data-Driven Agency Evaluation & KPI Design

Based in: Lahore, PakistanCurrently: Operations Representative, LSE Entrepreneurship & Business SocietyExperience: 1 year

Hire me

Mubashir is a high-potential BBA student from LSE with a strong blend of marketing and finance expertise. He demonstrated exceptional ownership during his internships, notably building a weighted scoring framework at Lucky Core Industries that catalyzed the division's first-ever marketing campaigns. He also showed strong analytical skills at NutriCo Morinaga, reducing financial discrepancies by 25%. With a 3.46 GPA and leadership experience in AIESEC and LSE EBS, he is a versatile candidate for roles in marketing analytics, finance, or operations.

Experience

Operations Representative

LSE Entrepreneurship & Business SocietyvolunteerSep 2025 – Present

Summary

Oversee event logistics with PKR 100K+ budgets per event; coordinate with 10+ stakeholders; led 5+ events with 300+ cumulative attendance, improving engagement by 22%.

Results

  • Improved engagement by 22%.
Event LogisticsStakeholder Coordination

Commercial Marketing Intern

Lucky Core Industries - Chemicals & Agri Sciences (CHAG)LahoreworkJun 2026

Summary

Independently led end-to-end evaluation of 3 marketing agencies for CHAG, building a weighted 6-criteria scoring framework (Platform Fit 25%, Contract/SLA 20%, Audit Accuracy 17%, Influencer Quality 15%, Sector Credibility 15%, Cost Efficiency 8%) with Excel radar and bubble chart models. Shortlisted agencies from an initial pool of 8 through pre-qualification criteria, reducing evaluation time by 40%; gathered data via RFPs, pitch decks, and reference calls with 2 past clients per agency. Conducted cost/value analysis across retainer, project-based, and performance-linked pricing models, projecting 12-month spend and expected ROI based on historical CAC and lead conversion benchmarks. Delivered formal proposal with risk matrix and recommendation to Group Product Manager and commercial leadership; presented findings to a panel of 3 decision-makers with sensitivity analysis.

Results

  • Enabled the immediate launch of the division's first-ever marketing campaigns by providing a structured, data-backed agency selection framework.
  • Catalyzed the launch of the first marketing campaigns in the division's history.
  • Reduced evaluation time by 40% through pre-qualification criteria.
  • Built a weighted 6-criteria scoring framework for agency evaluation.
Microsoft ExcelRadar ChartsBubble Chart ModelsRFPSensitivity AnalysisROI ModelingCAC Benchmarks

Finance Department Intern

NutriCo Morinaga Pvt. LimitedSheikhupurainternshipJun 2025 – Aug 2025

Summary

Supported month-end close for PKR 5B+ revenue FMCG; reconciled 50+ GL transactions monthly, reducing discrepancies by 25% within 60 days. Conducted variance analysis identifying 12% Q2 cost overruns; recommended corrective actions contributing to projected 8% reduction in discretionary spending. Tracked 15+ financial KPIs (gross margin, EBITDA, working capital) enabling data-driven budgeting decisions across 3 product lines.

Results

  • Reduced discrepancies by 25% within 60 days.
  • Identified 12% Q2 cost overruns through variance analysis.
  • Contributed to a projected 8% reduction in discretionary spending.
Financial AnalysisVariance AnalysisKPI TrackingGL ReconciliationEBITDAWorking Capital Management

Skills

Technical

Radar/Bubble Charts
Agency Evaluation
Microsoft Excel
PivotTables
VLOOKUP
Financial Analysis
Budgeting
ROI Modeling
Financial Modeling
RFP Management
Vendor Selection
Strategic Fit Modeling
KPI Design
Microsoft PowerPoint
Variance Analysis
Google Workspace
Microsoft Word
Forecasting
Cost Control
Reconciliation
Ratio Analysis
Campaign Analytics
Microsoft Outlook
Google Analytics
DCF

Areas of expertise

Stakeholder Communication

Languages

Urdu
English
Hindi

Projects

Marketing Agency Evaluation Framework - LCI CHAG

Sole Leadpersonal
Built weighted-score radar and strategic-fit bubble chart models in Excel to evaluate 3 agencies across 6 criteria, delivering a bias-free, data-backed recommendation to commercial leadership.
Microsoft ExcelRadar ChartsBubble ChartsWeighted Scoring Models

Education

Bachelor of Business Administration (BBA)

Lahore School of Economics (LSE)Marketing & FinanceGPA 3.4 / 42028

Societies & activities

LSE Entrepreneurship & Business Society

A-Levels

University of CambridgeAccounting, Business & Economics2024

Coursework

AccountingBusinessEconomics

Recognition

Certifications

McKinsey Forward

McKinsey & Company

KPMG U.S. Audit Job Simulation

KPMG

JP Morgan Investment Banking Virtual Experience

JP Morgan

Bank of America Virtual Experience

Bank of America

Payroll Administration

Lucky Core Industries

AI Fluency: Framework & Foundation

Lucky Core Industries

AI Capabilities & Limitations

Lucky Core Industries
Hire MubashirReach out about a role, a contract or a conversation.For recruiters

Mubashir's twin is AI, it can make mistakes.

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