Mehak Hasan

Versatile IT Professional Specializing in Sales Management, Web Design, and GTM Strategy

Based in: PakistanCurrently: Sales Management Executive, RCA SeedsExperience: 4 years

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Mehak Hasan is an Information Technology professional with a diverse background in sales management, web design, and outbound lead generation. She leverages technical expertise in ERP systems and GTM tools like Clay and Apollo.io to drive business growth and enhance digital presence.

Experience

Sales Management Executive

RCA SeedsworkAug 2022 – Present

Summary

Managed relationships with clients and distributors across assigned territories. Conducted market analysis and supported customer engagement. Conducted regular follow-ups with clients. Maintained accurate sales record. Coordinated with internal teams to ensure timely product delivery and customer satisfaction. Prepared sales reports to support business decisions.

What I did

  • Managed relationships with dealers and distributors, handled B2B follow-ups, cold calls, and bookings.
  • Negotiated rates and discounts with dealers while coordinating internally to move opportunities toward purchase.
  • Used Jira to manage follow-ups and track ongoing client and dealer-related tasks.
  • Coordinated with team members to ensure customer requests and opportunities were addressed.
  • Managed sales and order-related data within an ERP system, including dealer requirements, bookings, and stock information.
  • Recorded dealer requirements and updated order progress within the ERP system.
  • Identified and developed new dealer opportunities through cold calls, follow-ups, and product pitching based on market demand.
  • Managed the full sales cycle from initial prospecting and product recommendations to pricing discussions and internal order coordination.
  • Conducted cold calls to prospective dealers to introduce seed varieties, qualify opportunities, and discuss pricing and availability.
  • Managed the transition of qualified prospects from initial cold calls into WhatsApp follow-ups and final bookings.
  • Conducted daily sales communication, including cold calls, follow-ups, and negotiations, in Urdu with local dealers and distributors across Pakistan.
  • Handled English-speaking clients and business communication for follow-ups and coordination.

Results

  • Generated and managed new dealer business across Punjab and Sindh.
  • Managed the pipeline from initial outreach and relationship-building through booking and order coordination.
  • Secured a requirement for 1,000 bags of wheat seed across four varieties through cold calling and consistent follow-up.
  • Managed a 1,540-bag paddy seed order and a 600-bag wheat requirement from a dealer.
B2B SalesAccount ManagementJiraERP SystemCold callingObjection handlingUrduEnglish

Lead Generation Specialist

Outbound GTM & Lead Generationfreelance

Summary

Researched target markets and identified potential B2B clients based on industry, location, company size, and service fit. Prepared clean and segmented lead lists using Clay, LinkedIn, and Apollo.io to support cold email campaigns. Ran personalised cold email campaigns and follow-up sequences. Used AI tools to automate lead research and data enrichment for client acquisition.

What I did

  • Defined ICP and TAM, sourced and qualified leads, and structured leads for outreach.
  • Created personalized openers and focused on data quality and messaging before scaling volume.
  • Conducted ICP and TAM research, lead sourcing, enrichment, and personalization using English-language company information.
  • Wrote personalized messaging and documented workflows in English while practicing GTM workflows.

Results

  • Built lead lists in the range of around 50–100+ prospects for practice campaigns.
ClayLinkedInApollo.ioAI toolsEnglish

Website Design Assistant / Co-Designer

Salon & Aesthetic Clinic Website | UAE E-Commerce Brand WebsitecontractOct 2025 – May 2026

Summary

Co-designed two professional business websites, including a salon/aesthetic clinic website and a UAE-based e-commerce brand website. Assisted in planning website layout, page structure, content placement, and overall visual presentation. Supported the development process by reviewing website pages, suggesting improvements, and ensuring a better user experience across desktop and mobile devices. Helped create clean, modern, and user-friendly designs suitable for service-based and product-based businesses.

What I did

  • Improved user journey by simplifying navigation, improving page structure and CTAs, and ensuring responsive layouts across mobile and desktop.
Websites: https://kitchtronkitchen.com/https://lumahaesthetics.pk/

Skills

Technical

Microsoft Office
B2B Prospecting
Lead List Building
Data Enrichment
Clay
ICP Research
Apollo.io
Cold Emailing
JiraJira
Canva
ERP System
Web Design
Project Management
Social Media Management
Digital MarketingDigital Marketing
HTMLHTML
CSSCSS
Graphic Design
MySQLMySQL
Programming
PHPPHP
Objection handling
Urdu
UX Planning
LinkedIn outreachLinkedIn outreach
Full-cycle Sales
Cold Calling
Outbound GTM
English

Projects

Lumah Aesthetics

Co-Designerprofessional
Salon & Aesthetic Clinic Website. Co-designed professional business website, ensuring a better user experience across desktop and mobile devices.
Website Layout PlanningMobile OptimizationResponsive Design

Kitchtron Kitchen

Co-Designerprofessional
UAE-based e-commerce brand website. Co-designed professional business website, assisted in planning layout, page structure, and content placement.
Website Layout PlanningUser Experience DesignResponsive Design

Education

BS in Information Technology

Virtual Univerty of PakistanInformation Technology

I.Com (Commerce)

Board of Intermediate EducationCommerce

Recognition

Certifications

BS in Information Technology

Virtual University of Pakistan
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