Wasay

Creative Director & Product Designer | AI-Assisted Workflows | Ex-Xiaomi Mi Store UI/UX Lead

Based in: Lahore, PakistanCurrently: Studio Lead, Lahore Leeds University · AUREAExperience: 10 years

Strategic Creative Leader with a background in Architecture and an MFA in Art & Design. Expert in scaling design systems and implementing AI-assisted workflows to drive efficiency—notably delivering 200+ landing pages in a single day. Proven track record of leading high-impact redesigns for global brands like Xiaomi and managing complex product delivery across international markets.

Experience

Studio Lead

Lahore Leeds University · AUREALahore, Pakistanpart timeSep 2026 – Present

Co-teach Integrated Foundation Studio (ISF); sole instructor for Digital Design Fundamentals (DDF) across first and second year. Develop briefs, lead critiques and assessment, and teach research-led visual systems and responsible AI-assisted workflows.

AI-assisted workflowsDigital Design

Creative Project Manager

Vistoria (formerly Talo Innovations)Lahore, Pakistanwork2026 – Present

Summary

Lead product design, rebranding and creative delivery for technology projects across Africa, including government work. Translate stakeholder needs into product direction, coordinate design and engineering, and use AI-assisted workflows for iteration and delivery. Talo became Vistoria in January 2026.

What I did

Coordinate design and engineering teams.

AI-assisted workflowsFigmaProduct Design

Brand & Design Manager · Creative Lead

Cosmowork2023 – Aug 2026

Summary

Led seven designers across a 20+ client portfolio, combining hands-on product design with brand direction and cross-functional delivery. Worked from discovery, user research and information architecture through flows, Figma interfaces, prototypes, developer handoff and implementation QA. Built reusable Figma components, tokens and page templates to maintain consistency across product and marketing experiences.

What I did

Combined hands-on product design with brand direction and cross-functional delivery.
Supported delivery of 200 SEO landing pages in one day through a shared design system and AI-assisted production.

FigmaFigma TokensAI-assisted production