Maha Zain

Founder & Consultant | Social Entrepreneurship & Strategic Advisory

Based in: Askari 11, PakistanMost recently: Consultant, Advisory-CorpExperience: 4 years

Strategic consultant and social entrepreneur with a background in financial modeling, market analysis, and venture operations. Proven track record in optimizing unit economics for social enterprises and delivering high-stakes feasibility studies for mixed-use developments. Passionate about building sustainable business models and empowering communities through strategic growth.

Experience

Consultant

Advisory-CorpRiyadh, Makkah, Taif, JeddahworkSep 2025

Summary

Conducted a Highest-and-best-use analysis for a 5,000 sqm site in Riyadh, modelling a mixed-use development including co-working spaces, serviced apartments, and ground-floor retail/F&B to evaluate density, capex, and occupancy for optimal configuration. Developed scenario-based financial models assessing ROI, capex, occupancy, and market trends to recommend the optimal strategic path for an underperforming hotel in Makkah. Delivered a feasibility study for 3 land assets in Taif, Jeddah, and Riyadh, evaluating development potential for a warehousing facility through market benchmarking and site analysis (SWOT) of comparable developments within 5 km, 10 km, and 20 km radii.

Results

Identified mixed-use configuration as the most commercially viable development for a 5,000 sqm Riyadh site, which was adopted by the client as the strategic basis for their next stage of planning.
Evaluated development configurations based on occupancy, ROI, density, and capex requirements to provide a structured decision-making tool for high-stakes real estate investments.

Financial ModelingSWOT AnalysisMarket BenchmarkingFeasibility Study

Marketing Associate

DubbixworkJun 2025 – Sep 2025

Analyzed user behavior via Hotjar and optimized Google Ads CTR from 2.2% to 3.1%, while reducing cost per click. Tracked enterprise search visibility and organic social media performance using Google Search Console and Publer. Developed and executed a Reddit stealth marketing strategy, increasing brand awareness across targeted communities.

HotjarGoogle AdsGoogle Search ConsolePublerReddit Stealth Marketing

Consultant

Global Partners DigitalcontractMar 2024 – Jun 2024

Summary

Conducted psychosocial needs assessment across partner organizations in 5 countries via 15 Zoom interviews, coding responses in Excel to identify 7 recurring gaps and delivering findings within a 3-month timeline. Designed a needs assessment template mapped to the Core Humanitarian Standard, adopted by GPD for all future projects and cutting setup time by an estimated 40%. Audited 60% of compliance documentation, including HR manuals and labor law records and compiling a gap analysis between organizational practices and the regulations.

Results

Identified 7 recurring gaps across 5 countries
Cut setup time by an estimated 40% through template design

ExcelZoomCore Humanitarian Standard

Skills

Technical

Excel

Word

Visual Basic for Application (VBA)

Python

SQL

RStudio

Areas of expertise

Analytical Thinking

Team Leadership

Communication

Projects

Financial Analysis of Engro Fertilizers

Financial Analystpersonal

Analyzed financial performance of Engro Fertilizers using Excel for ratio calculations and Python to automate data cleaning and pattern recognition across multiple periods, reducing manual errors.

PythonExcelFinancial Ratio AnalysisTime Series AnalysisCross Sectional Analysis

Education

BSc (Honours)

Lahore University of Management SciencesAccounting and FinanceGPA 3.5 / 4Aug 2021 – Jun 2025

Coursework

Business Data ManagementComputer and Problem Solving

Societies & activities

LUMS Society of Professional AccountancyTEDx LUMS

Recognition

Awards

100% Merit Scholarship in A-Level

A-Level Institution

Gold Medalist in O-Level and A-Level

Examination Board

Best Speaker Award in Mock Parliamentary Debate

Debating Society

Governance & advisory

Marketing Team Member

TEDx LUMSotherFeb 2023 – May 2023

Assisted in executing TEDx LUMS as part of the marketing team by optimizing audience targeting and messaging.

Assistant Director Finance

LUMS Society of Professional AccountancyotherSep 2022 – May 2023

Managed PKR 150,000 in sponsorship funds for mega events, ensuring profitability by exceeding the breakeven point.

Social impact & activities

Organizer

Local Orphanageorganizer

Organized a charity bake sale, raising PKR 25,000+ which was donated to a local orphanage supporting underprivileged children.

What drives the work

Motivations: Leading high-impact business development strategies
Building strategic partnerships from the ground up
Scaling ventures through analytical rigor and negotiation

Hire MahaReach out about a role, a contract or a conversation.For recruiters

Maha's twin is AI, it can make mistakes.

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