Laiba Shakeel

Laiba Shakeel

Economics Graduate | Content Strategist | B2B Enterprise Sales & Market Intelligence

Based in: Punjab, PakistanCurrently: Content Writer, Abstrakt co.Experience: 5 years

Hire me

BS Economics graduate from University of the Punjab with a unique blend of analytical research and enterprise sales experience. Proven track record in conducting high-stakes gap assessments for ISO certification and managing digital monitoring for World Bank-funded environmental projects. Expert in academic content development and B2B market intelligence.

Experience

Content Writer

Abstrakt co.Remotefreelance2022 – Present
Produce well-researched academic content including essays, reports, and analytical assignments across various subjects, including economics. Conduct research using credible academic sources and present information in a clear, structured manner. Provide academic support to international clients, adapting content to different requirements and standards. Communicate with clients to understand briefs, clarify expectations, and incorporate feedback effectively. Apply appropriate referencing styles (e.g., APA, Harvard) and ensure proper formatting and originality. Manage multiple projects simultaneously while meeting deadlines consistently. Collaborate with other writers when required to maintain quality and consistency.
APAHarvardAcademic Research

Business Development / Pre Sales Intern

NetSol TechnologiesworkJul 2026

Summary

Conducted strategic market intelligence on the global automotive finance and leasing ecosystem. Supported B2B enterprise sales through account intelligence and opportunity research. Developed Ideal Customer Profiles (ICPs) and target account strategies. Analyzed enterprise procurement, RFP, and solution evaluation processes. Researched SaaS commercial models and enterprise solution positioning. Evaluated automotive finance, EV, and mobility trends to identify market opportunities. Supported go-to-market (GTM) strategy through customer segmentation and competitive analysis.

Results

  • Conducted a comprehensive gap assessment for a green building, identifying critical environmental compliance gaps and providing actionable recommendations that resulted in the building successfully achieving ISO certification.
Market IntelligenceB2B SalesRFP AnalysisSaaS Commercial ModelsGTM Strategy

Strategic Planning & Implementation Intern

Environment Protection Department, PunjabworkJun 2026 – Jul 2026

Summary

Monitored a World Bank-funded project involving the installation of 44 Air Quality Monitoring Stations (AQMs) and managed updates through the departmental monitoring portal. Assisted in project planning and appraisal activities, including cost-benefit and impact analysis. Gained practical exposure to the preparation and evaluation of PC-I documents across the project life cycle. Contributed to the gap assessment of a green building for ISO certification, focusing on sustainability standards and environmental compliance. Developed an understanding of public sector development planning, project monitoring, and government project implementation.

What I did

  • Managed the departmental monitoring portal, overseeing digital updates for project progress across 44 Air Quality Monitoring Stations (AQMs) for a World Bank-funded project.

Results

  • Conducted a comprehensive gap assessment for a green building, identifying critical environmental compliance gaps and providing actionable recommendations that resulted in the building successfully achieving ISO certification.
AQMsPC-I documentsISO certificationCost-benefit analysisImpact analysis

Skills

Technical

MS Office Suite
Referencing Styles (APA, Harvard)
Research-Based Writing
Structured Writing
Academic Content Writing
Presentation Design
Market Intelligence
Article & Blog Development
Research Summaries
Report Drafting
Editing & Proofreading
Content Formatting
Style Guide Adherence
Economic Analysis (Micro & Macro)
Data Interpretation
Research Methodology
Microsoft Excel
Google Workspace
Technical & Academic Explanation
B2B Sales
Competitive Analysis
Requirement Analysis
Project Monitoring
Cost-Benefit Analysis
Impact Assessment
Project Planning
Basic Data Analysis (Excel, Stata, SPSS)
Ideal Customer Profiling (ICP)
Pre-Sales
Canva
Statistical Analysis
Lead Generation & Qualification
Business Development
Gap Analysis
Project Appraisal
RFP Analysis
Stata
Sustainability Assessment
Environmental Compliance
SPSS
Go-to-Market (GTM) Strategy

Areas of expertise

Critical Thinking
Feedback Incorporation
Team Collaboration
Deadline Management
Time Management
Problem-Solving
Adaptability
Independent Work
Client Communication

Languages

English
Urdu
Chinese

Education

BS Economics

UNIVERSITY OF THE PUNJABEconomicsGPA 3.112023

Coursework

EconomicsBusinessCommunication

Societies & activities

General Secretary, Economics SocietyMember Dramatic Society

F.A. Humanities

KINNAIRD COLLEGE FOR WOMENHumanitiesSep 2020 – Sep 2022

Matriculation

LAURELBANK PUBLIC SCHOOLMar 2018 – Sep 2020

Recognition

Awards

Inter-Econothon 2025 Participant

Lahore School of Economics2025

Represented University of the Punjab at major inter-university competition

Econ Titans 2025 Participant

Kinnaird College2025

Represented University of the Punjab at major inter-university competition

Economist of the Year 2025 Participant

Forman Christian College2025

Represented University of the Punjab at major inter-university competition

Governance & advisory

General Secretary, Economics Society

SCHOOL OF ECONOMICS, UNIVERSITY OF THE PUNJABcommittee chair2024 – Present

Represented the university at major inter-university competitions and organized formal seminars and webinars.

Social impact & activities

Formal Seminar Organizer

Meezan Bank Seminarworkshop2024

Organized and executed a formal seminar in collaboration with Meezan Bank, managing coordination, logistics, and communication

Academic Webinar Planner

University Academic Webinarsworkshop2024

Collaborated with faculty to plan and deliver multiple academic webinars, ensuring smooth execution and audience engagement

What drives the work

Motivations

  • Academic Writing
  • B2B Enterprise Sales
  • Content Strategy
  • Marketing
Hire LaibaReach out about a role, a contract or a conversation.For recruiters

Laiba's twin is AI, it can make mistakes.

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