Laiba.

Laiba Shakeel

Economics Graduate | Content Strategist | B2B Enterprise Sales & Market Intelligence

Overview

BS Economics graduate from University of the Punjab with a unique blend of analytical research and enterprise sales experience. Proven track record in conducting high-stakes gap assessments for ISO certification and managing digital monitoring for World Bank-funded environmental projects. Expert in academic content development and B2B market intelligence.

Punjab, Pakistan

Experience

2022 – Present

FREELANCE

Content Writer

Abstrakt co.

Remote

Produce well-researched academic content including essays, reports, and analytical assignments across various subjects, including economics. Conduct research using credible academic sources and present information in a clear, structured manner. Provide academic support to international clients, adapting content to different requirements and standards. Communicate with clients to understand briefs, clarify expectations, and incorporate feedback effectively. Apply appropriate referencing styles (e.g., APA, Harvard) and ensure proper formatting and originality. Manage multiple projects simultaneously while meeting deadlines consistently. Collaborate with other writers when required to maintain quality and consistency.

•Produce well-researched academic content including essays, reports, and analytical assignments across various subjects, including economics

•Conduct research using credible academic sources and present information in a clear, structured manner

•Provide academic support to international clients, adapting content to different requirements and standards

•Communicate with clients to understand briefs, clarify expectations, and incorporate feedback effectively

•Apply appropriate referencing styles (e.g., APA, Harvard) and ensure proper formatting and originality

•Manage multiple projects simultaneously while meeting deadlines consistently

•Collaborate with other writers when required to maintain quality and consistency

APAHarvardAcademic Research

Jul 2026

WORK

Business Development / Pre Sales Intern

NetSol Technologies

Conducted strategic market intelligence on the global automotive finance and leasing ecosystem. Supported B2B enterprise sales through account intelligence and opportunity research. Developed Ideal Customer Profiles (ICPs) and target account strategies. Analyzed enterprise procurement, RFP, and solution evaluation processes. Researched SaaS commercial models and enterprise solution positioning. Evaluated automotive finance, EV, and mobility trends to identify market opportunities. Supported go-to-market (GTM) strategy through customer segmentation and competitive analysis.

•Conducted strategic market intelligence on the global automotive finance and leasing ecosystem.

•Supported B2B enterprise sales through account intelligence and opportunity research.

•Developed Ideal Customer Profiles (ICPs) and target account strategies.

•Analyzed enterprise procurement, RFP, and solution evaluation processes.

•Researched SaaS commercial models and enterprise solution positioning.

•Evaluated automotive finance, EV, and mobility trends to identify market opportunities.

•Supported go-to-market (GTM) strategy through customer segmentation and competitive analysis.

Key Achievements

→Conducted a comprehensive gap assessment for a green building, identifying critical environmental compliance gaps and providing actionable recommendations that resulted in the building successfully achieving ISO certification.

Market IntelligenceB2B SalesRFP AnalysisSaaS Commercial ModelsGTM Strategy

Jun 2026 – Jul 2026

WORK

Strategic Planning & Implementation Intern

Environment Protection Department, Punjab

Monitored a World Bank-funded project involving the installation of 44 Air Quality Monitoring Stations (AQMs) and managed updates through the departmental monitoring portal. Assisted in project planning and appraisal activities, including cost-benefit and impact analysis. Gained practical exposure to the preparation and evaluation of PC-I documents across the project life cycle. Contributed to the gap assessment of a green building for ISO certification, focusing on sustainability standards and environmental compliance. Developed an understanding of public sector development planning, project monitoring, and government project implementation.

•Managed the departmental monitoring portal, overseeing digital updates for project progress across 44 Air Quality Monitoring Stations (AQMs) for a World Bank-funded project.

•Assisted in project planning and appraisal activities, including cost-benefit and impact analysis.

•Gained practical exposure to the preparation and evaluation of PC-I documents across the project life cycle.

•Contributed to the gap assessment of a green building for ISO certification, focusing on sustainability standards and environmental compliance.

•Developed an understanding of public sector development planning, project monitoring, and government project implementation.

Key Achievements

AQMsPC-I documentsISO certificationCost-benefit analysisImpact analysis

Education

2023

BS Economics

UNIVERSITY OF THE PUNJABSpecialization in Economics

GPA: 3.11

Relevant Coursework

EconomicsBusinessCommunication

Societies & Activities

General Secretary, Economics SocietyMember Dramatic Society

Sep 2020 – Sep 2022

F.A. Humanities

KINNAIRD COLLEGE FOR WOMENSpecialization in Humanities

Mar 2018 – Sep 2020

Matriculation

LAURELBANK PUBLIC SCHOOL

Impact & Recognition

Awards

Lahore School of Economics · 2025

Inter-Econothon 2025 Participant

Represented University of the Punjab at major inter-university competition

Kinnaird College · 2025

Econ Titans 2025 Participant

Represented University of the Punjab at major inter-university competition

Forman Christian College · 2025

Economist of the Year 2025 Participant

Represented University of the Punjab at major inter-university competition

Governance & Advisory

SCHOOL OF ECONOMICS, UNIVERSITY OF THE PUNJAB2024 – Present

General Secretary, Economics Society

COMMITTEE CHAIR

Represented the university at major inter-university competitions and organized formal seminars and webinars.

Social Impact & Activities

2024

Meezan Bank SeminarWORKSHOP

Formal Seminar Organizer

Organized and executed a formal seminar in collaboration with Meezan Bank, managing coordination, logistics, and communication

2024

University Academic WebinarsWORKSHOP

Academic Webinar Planner

Collaborated with faculty to plan and deliver multiple academic webinars, ensuring smooth execution and audience engagement

Vision & Goals

Core Drivers

What are my motivations

Academic Writing

B2B Enterprise Sales

Content Strategy

Marketing

Skills & Interests

TECHNICAL

Areas of Expertise

Critical Thinking

Feedback Incorporation

Team Collaboration

Deadline Management

Time Management

Problem-Solving

Adaptability

Independent Work

Client Communication

Communication

Working across multiple languages, enabling global collaboration and clear technical outreach.

English

Urdu

Chinese

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