Laiba Mubeen

Gold Medalist Chemist | Marketing Head at U.n.I (LUMS Incubated) | R&D & Growth Strategy

Based in: Lahore, PakistanMost recently: Vice President, Speers Chemical Society (SCS), FCCU

Hire me

Double Gold Medalist in Chemistry with a unique blend of scientific rigor and operational leadership. As Marketing Head at U.n.I, a LUMS-incubated startup, I led a team of 25 to achieve a 320% surge in app growth. My research expertise includes optimizing metabolite extraction from Rumex hastatus using advanced linear and quadratic modeling. I am passionate about bridging the gap between R&D and market-ready products, particularly in cosmetics, biotech, and consumer goods.

Experience

Vice President

Speers Chemical Society (SCS), FCCUwork

Summary

Led society operations and technical outreach through hands-on chemistry workshops.

What I did

  • Organized and facilitated technical workshops on Perfumery, Candle-making, and Skincare formulation.
  • Managed society events and coordinated between faculty and student members.

Results

  • Successfully trained students in practical chemical formulations for consumer products like moisturizers and lip balms.

Private Tutor

Self-Employedfreelance

Summary

Providing personalized tutoring for O and A Level students.

What I did

  • Delivering tailored lessons to O and A Level students to help them master complex concepts and improve academic performance.

Campus Lead

U.n.I (LUMS Incubated Startup)workAug 2024 – 2025
increase in app downloads/signups
320%increase in app downloads/signups
increase in user retention
200%increase in user retention

Summary

Key Responsibilities: • Campus lead

What I did

  • Led a cross-functional team of 25, including content creators, social media managers, videographers, and marketing specialists.
  • Executed integrated marketing campaigns combining physical on-campus outreach with social media strategies to maximize student engagement.

Results

  • Achieved a 320% surge in app downloads and signups through integrated marketing campaigns.
  • Boosted user retention by 200% by optimizing social media engagement and on-campus outreach.
  • Inducted and led a cross-functional team of 25, including content creators, videographers, and marketing specialists.

Skills

Technical

Organic Chemistry
Research
Microsoft Word
Power Point
Content Creation
Social Media Marketing
Optimization
Video editing
Testing
Design Expert

Areas of expertise

Management
Leadership
Communication
Collaboration
Planning

Languages

Urdu
English
French

Projects

Comparative analysis of HAE and MAE techniques

Researcheracademic
Performed comparative analysis of HAE and MAE techniques
HAEMAE

Team Induction and Leadership

Team Leaderprofessional
Inducted 20+ team members and led them throughout a year
ManagementLeadership

U.n.I App Growth & Marketing Strategy

Team Leaderpersonal
Led marketing for U.n.I, a startup incubated at LUMS, achieving massive user acquisition and retention milestones.
Social Media MarketingContent Creation

Extraction of polyphenols and flavonoids from R. hastatus plant

Researcherpersonal
Optimized the extraction of Total Phenolic Content (TPC) and Total Flavonoid Content (TFC) from Rumex hastatus, establishing optimal conditions for maximum yields.
70% hydro-ethanol extractionLinear/Quadratic ModelingRumex hastatus analysis

Solvent Effects on Metabolite Extraction

Researcherpersonal
Analyzed the effects of different solvents on the extraction of metabolites from plants
70% hydro-ethanolSolvent AnalysisMetabolite Extraction

Education

BS Hons Chemistry

Forman Christian College (A Chartered University), LahoreResearch in Organic Chemistry2024

Thesis. Research in Organic Chemistry

Societies & activities

Vice President Speers Chemical Society (SCS)Social media manager for Speers Chemical Society

A Levels

Keynesian Institute of Management Sciences (KIMS)2018

O Levels

Divisional Public School, Model Town, Lahore2015

Recognition

Awards

Gold Medal for securing the highest CGPA in the Department of Chemistry

FCCU2024

Gold Medal for securing the highest CGPA in the faculty of natural sciences

FCCU2024

Second Highest CGPA in the entire graduating batch of 2024

FCCU2024

Vice rector’s list

FCCU

Third position in the poster competition

Department of Chemistry and ORIC Office

What drives the work

Motivations

  • Organic Chemistry
  • R&D Management
  • Growth Marketing
  • Startup Operations
  • Chemical Research
  • Product Marketing
  • Cosmetics R&D
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