Kanzul.

Kanzul Imaan

Marketing Strategist & Analytical Problem Solver

Overview

An MBA candidate with a background in Physics, specializing in market research, consumer insights, and digital strategy. Proven ability to analyze complex business case studies and develop data-driven marketing solutions for the FMCG and retail sectors.

Lahore, Pakistan

Experience

WORK

Marketing & Business Case Studies

Lahore Garrison University

Lahore, Pakistan

Analyzed consumer behavior and supply chain dynamics to propose marketing and operational strategies. Evaluated brand positioning and competitive landscapes for FMCG and retail case studies. Prepared strategic marketing presentations focusing on market entry, target audience, and promotional tactics.

•Analyzed consumer behavior and supply chain dynamics to propose marketing and operational strategies.

•Evaluated brand positioning and competitive landscapes for FMCG and retail case studies.

•Prepared strategic marketing presentations focusing on market entry, target audience, and promotional tactics.

Market ResearchCompetitor AnalysisConsumer InsightsData Interpretation

PART_TIME

Academic Mentorship & Instruction

Private Mentorship / Tutoring

Developed customized learning strategies for students, improving analytical thinking and retention. Enhanced public speaking, group communication, and presentation techniques through classroom engagement.

•Developed customized learning strategies for students, improving analytical thinking and retention.

•Enhanced public speaking, group communication, and presentation techniques through classroom engagement.

Project Portfolio

ACADEMIC

Present

Consumer Insights Research Project

Researcher

Conducted research to understand buying preferences and decision drivers in local target markets.

Market ResearchConsumer Psychology

Education

Bachelor of Science in Physics (BS Physics)

Lahore Garrison UniversitySpecialization in Physics

FSc Pre-Medical

Garrison College for GirlsSpecialization in Pre-Medical

Matriculation

Government School, Heir

2025 – 2027

Master of Business Administration (MBA)

Lahore Garrison UniversitySpecialization in Business Administration

Impact & Recognition

Professional Certifications

Lahore Garrison University

Digital Marketing & SEO Practical Learning

Skills & Interests

Consumer Insights

TECHNICAL

Case Studies

TECHNICAL

PowerPoint

TOOL

Word

TOOL

MS Excel

TOOL

Data Interpretation

TECHNICAL

Market Research

TECHNICAL

Competitor Analysis

TECHNICAL

Social Media Strategy

TECHNICAL

Content Planning

TECHNICAL

SEO

TECHNICAL

Digital Analytics

TECHNICAL

Areas of Expertise

Presentation Techniques

Problem Solving

Public Speaking

Communication

Working across multiple languages, enabling global collaboration and clear technical outreach.

Urdu

English

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