Jawad Ahmed

Jawad Ahmed

Growth Marketer & AI Ops Specialist | Building GTM engines for early-stage startups

Currently: Marketing & AI Consultant, Oxford Scholars ProgrammeExperience: 1 year

Hire me

Marketing & Growth specialist with a focus on AI automation and GTM strategy. First marketing hire at a $6M ARR startup. Passionate about filmmaking, startups, and branding.

Experience

Marketing & AI Consultant

Oxford Scholars Programmepart timeJun 2025 – Present

Summary

Grew Instagram +900% in 12 months (2K to ~20K) through structured content testing; doubled LinkedIn and TikTok growth and produced 100+ marketing assets.

What I did

  • Owned social strategy and performance reporting across OSP's digital channels; supported international outreach with region-specific decks and marketing collateral.
  • Built AI and low-code workflows across admissions, SEO and programme operations, replacing manual work with dashboards and automation.
  • Built a Google Sheets-powered live schedule supporting ~1,700 OSP programme events, pushing team edits to the student site within minutes.

Results

  • Engineered a live scheduler for Project Cipher that synchronized ~1,700 events in real-time, serving as the primary coordination tool for staff and students during high-pressure programme shifts.
InstagramLinkedInTikTokAILow-codeGoogle SheetsSEODashboardsAutomation

Marketing & Growth Associate

ConfinalityworkOct 2025 – Aug 2026

Summary

First marketing hire at a bootstrapped ~$6M ARR AI startup; worked directly with the CEO to build iGents' brand and GTM function from zero.

What I did

  • Led product positioning and go-to-market strategy; managed an external creative agency and ~$10K in LinkedIn paid acquisition and ABM experiments over five months.
  • Built an AI-assisted ABM engine with Clay, Lix, Claude and Gojiberry to identify, qualify and enrich BPO decision-makers for paid and automated LinkedIn outreach.
  • Built and launched iGents.io using Claude Code, Vercel and Supabase, integrating UTM attribution, analytics and lead capture for paid and outbound campaigns.

Results

  • Reduced ABM engine costs by implementing a Claude-based qualification layer to filter leads before enrichment, ensuring budget was only spent on high-intent targets.
  • Optimized ABM engine costs by implementing a Claude-based qualification layer to filter leads before enrichment, ensuring high-intent targeting for LinkedIn Ads.
ClayLixClaudeGojiberryClaude CodeVercelSupabaseLinkedIn AdsABMUTM attribution

Vice President Marketing

RadioLUMS Societyvolunteer2022 – May 2025

Summary

Scaled Instagram by 43% and generated 200K+ video views by leading production of 60+ Reels and short-form videos; managed daily operations across Stories, Carousels, and captions.

What I did

  • Executed YouTube growth strategy with 20+ podcast episodes, boosting subscribers by 60% and reaching 1,800+ watch hours. Designed posters, presentation decks, and digital assets supporting organisational communication.
  • Directed a 20+ person content team and built end-to-end workflows via Notion and Google Suite, improving campaign turnaround by 50% and delivering consistent creative output.
  • Secured PKR 1M+ in sponsorships (Unilever, CodeNinja, Furor, Smash) through branded content and pitch decks; planned a flagship orientation event for 350+ attendees, overseeing full execution.

Results

  • Scaled Instagram by 43%
  • Boosted YouTube subscribers by 60%
  • Reached 1,800+ watch hours
  • Improved campaign turnaround by 50%
InstagramYouTubeNotionGoogle SuiteReelsCanva

Skills

Technical

Clay
Google Suite
Claude Code
NotionNotion
Digital MarketingDigital Marketing
AI Workflow Automation
Microsoft Excel (VBA)
Canva
PowerPoint
Microsoft Office
no-code automation
Apollo
Google Analytics
SEO
MailChimp

Areas of expertise

Ownership & Initiative
Leadership
Strategic Thinking
Communication
Problem-Solving
Time Management

Projects

iGents.io website

Lead Developer/Marketerprofessional
End-to-end build of the company flagship (research, positioning, all copy; React/Vite/Tailwind on Supabase/Vercel), now operated through plain-language Claude Code commands.
ReactViteTailwindSupabaseVercelClaude Code
Visit the site

iGents lead-generation system

Architectprofessional
ABM Engine on Lix, Clay, and Claude that enriches and targets operator segments at scale, feeding verified lead lists straight into the sales pipeline.
LixClayClaude

Project Cipher (OSP)

Founder & Leadprofessional
Founded and lead the programme's AI operations platform, built solo and adopted as core infrastructure: a Sheets-to-Notion admissions sync with automated Slack digests, an AI website QA gate (Claude Code + MCP), an Apify-powered social command center with competitor intelligence, and the scholars-app frontend (React/Vercel).
Google SheetsNotionSlackClaude CodeMCPApifyReactVercel

Media

Education

BSc (Hons.)

Lahore University of Management SciencesManagement SciencesSep 2021 – May 2025

Coursework

Decision AnalysisBusiness AnalyticsMarketing ModelsDigital MarketingOptimization Techniques and MethodBrand ManagementIntegrated Marketing CommunicationManagement SciencesOperation ManagementResearch Methods

Societies & activities

RadioLUMS Society

What drives the work

Motivations

  • Filmmaking
  • Startups
  • Media
  • Design
  • Branding
  • Travel
Hire JawadReach out about a role, a contract or a conversation.For recruiters

Jawad's twin is AI, it can make mistakes.

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