Ali Imran

Ali Imran

Marketing Strategist | AI-Driven Consumer Research | Data Analyst

Based in: Lahore, PakistanMost recently: Digital Marketing Consultant, Sundar WarehousesExperience: 4 years

Hire me

Marketing strategist and LSE graduate specializing in AI-driven consumer behavior and data-backed growth. Proven track record of driving 34% sales growth through Meta Business Suite and organic community building. Expert in bridging the gap between complex data analysis (PowerBI, Excel) and creative content strategy, with a deep focus on how AI-integrated research and emerging search landscapes (AEO/GEO) shape the future of consumer trust.

Experience

Digital Marketing Consultant

Sundar WarehousesworkAug 2026

Summary

Developing and implementing social media content calendars and short-form content.

What I did

  • Developed and implemented social media content calendars across Instagram and LinkedIn, structuring content around TOFU, MOFU and BOFU objectives
  • Conducted 10 on-site shoots for reels, co-ordinated with the operations team to achieve site preparation before the shoots
  • Designed hook-driven short-form content and clear CTAs to improve viewer retention and drive traffic to the website
  • Worked on updating and developing the Sundar Warehouses Website

Results

  • Utilized GPT-6 Astra to reduce reel turnaround time by 2 hours per reel
  • Achieved 13.9K+ views in 30 days, reaching 61% non-followers through organic content strategy.
  • Drove 9.4K views via Reels, demonstrating high engagement with short-form video.
  • Grew net followers by 31 in a 30-day period through consistent, hook-driven content.
  • Achieved a 92.3% non-follower reach on individual reels, demonstrating high viral potential and content discoverability.
InstagramLinkedInContent CalendarsShort-form VideoGPT-6 Astra

HR Intern

SGC – Sabri Group of CompaniesinternshipJun 2026 – Jul 2026

Summary

Handled onboarding, employee records, and competency frameworks.

What I did

  • Handled on-boarding for 15+ new joiners across 2 Orientations
  • Maintained records for Employee information system using Microsoft Excel, handled records for 103 employees
  • Handled appraisal meetings and probation meetings with employees and their managers across 5 departments
  • Developed competency framework for 2 departments and conducted meetings with managers for better understanding and adoption
  • Handled internal program for employee onboarding for Q2 and gave input for enhancement in Q3
  • Handled end-to-end employee records including hiring, performance, appraisals, probation meetings

Results

  • Developed demographics dashboard for 400+ employees using PowerBI
ExcelPowerBIOnboardingPerformance Management

Social Media Manager

Nidu’s JuniorworkJun 2024 – Aug 2025

Summary

Drove a 34% sales growth by developing comprehensive content strategies with editorial calendars. Produced and edited high-performing short-form video content (Reels, Stories, TikToks) by make the most of on viral trends to maximize reach. Continuously monitored performance analytics by regulating content tactics and posting schedules to optimize KPIs and conversion rates.

Results

  • Drove a 34% sales growth
ReelsStoriesTikToksEditorial calendarsPerformance analyticsMeta Business Suite InsightsMeta Analytics

Skills

Technical

Canva
Content Strategy
Content Planning
Presentations
Editorial Calendar Management
Content Scheduling Tools
Excel
PowerBI
Data Analysis
AI-Integrated Research
Capcut
SEO
AEO / GEO (Generative Engine Optimization)
Google Analytics

Areas of expertise

Teamwork
Collaboration
Strategic Thinking
Problem-Solving
Leadership

Projects

Thesis: The Effect of AI-Targeted Marketing on Consumer Buying Behavior

Researcherpersonal
Identified the unexplored gap regarding role of perceived consumer trust in AI-targeted marketing within Pakistani market. Leveraged AI-integrated research tools for literature review and data synthesis from 300+ respondents. Study concluded that when the consumer trust is not compromised, AI-targeted marketing is perceived positively.
AI-targeted marketingConsumer researchAI-integrated researchData Synthesis

Coca-Cola CCI Pakistan: Consumer Behavior & Internal Communication Analysis

Researcheracademic
Conducted mixed-methods research combining consumer surveys (20+ respondents) and employee interviews across 5 functional departments-Marketing, HR, Supply Chain, Sales, Finance to assess brand perception, loyalty, and internal communication effectiveness and identified key findings. Presented findings to stakeholders, highlighting opportunities for data-driven marketing strategies and competitive differentiation against Pepsi.
Mixed-methods researchConsumer surveysEmployee interviews

Employee Demographic Dashboard & Audit

Data Analystpersonal
Created an interactive PowerBI dashboard for 3500+ employees to visualize onboarding and off-boarding trends.
PowerBIExcelPower Query

Media

Education

BBA - Marketing

Lahore School of Economics (LSE)Marketing (Minor: Media Studies)GPA 3.45 / 4Sep 2022 – May 2026

Thesis. Media Studies (Minor)

Coursework

Media Studies

Recognition

Awards

First Runner Up

LSE Business Fiesta 6.02022

Conceptualized and developed eco-friendly synthetic fiber product made from recycled plastics to address, conducted comprehensive market research and feasibility analysis, built financial forecasts including breakeven analysis and payback period modeling to validate business viability.

Merit Scholarship 100%

International School Lahore

Best Delegation

LUMS PSIFI XII

Certifications

Generative AI Literacy certificate

SkillQuest2026

Letter of Acknowledgement

Rizq2026

What drives the work

Motivations

  • Leveraging AI to revolutionize traditional marketing frameworks
  • Driving data-backed growth for international brands
  • Mastering the transition from SEO to AEO and GEO landscapes
Hire AliReach out about a role, a contract or a conversation.For recruiters

Ali's twin is AI, it can make mistakes.

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