Ali.

Ali Imran

Marketing Strategist | AI-Driven Consumer Research | Data Analyst

Overview

Marketing strategist and LSE graduate specializing in AI-driven consumer behavior and data-backed growth. Proven track record of driving 34% sales growth through Meta Business Suite and organic community building. Expert in bridging the gap between complex data analysis (PowerBI, Excel) and creative content strategy, with a deep focus on how AI-integrated research and emerging search landscapes (AEO/GEO) shape the future of consumer trust.

Lahore, Pakistan

Experience

Jun 2024 – Aug 2025

WORK

Social Media Manager

Nidu’s Junior

Drove a 34% sales growth by developing comprehensive content strategies with editorial calendars. Produced and edited high-performing short-form video content (Reels, Stories, TikToks) by make the most of on viral trends to maximize reach. Continuously monitored performance analytics by regulating content tactics and posting schedules to optimize KPIs and conversion rates.

•Drove a 34% sales growth by developing comprehensive content strategies with editorial calendars.

•Produced and edited high-performing short-form video content (Reels, Stories, TikToks) by make the most of on viral trends to maximize reach.

•Continuously monitored performance analytics by regulating content tactics and posting schedules to optimize KPIs and conversion rates.

Key Achievements

→Drove a 34% sales growth

ReelsStoriesTikToksEditorial calendarsPerformance analyticsMeta Business Suite InsightsMeta Analytics

2021 – 2022

WORK

Director Graphic Design

CBYI (Cross Border Y0uth Initiative)

Worked with a team of 24 members (both domestic and international) to create posts and visuals for different webinars. Worked on organizing team meetings to create team harmony and increase team collaboration.

•Worked with a team of 24 members (both domestic and international) to create posts and visuals for different webinars.

•Worked on organizing team meetings to create team harmony and increase team collaboration.

Key Achievements

→Led a cross-border team of 24 to design visuals and marketing collateral for international webinars, securing 120+ registered attendees.

→120+ webinar attendees

2020 – 2022

WORK

Social Media Manager

Hiraya (Student-led NGO)

Designed logos and edited social media posts to maintain consistent visual identity. Managed end-to-end social media strategy, including post scheduling, captions and engagement.

•Designed logos and edited social media posts to maintain consistent visual identity.

•Managed end-to-end social media strategy, including post scheduling, captions and engagement.

Key Achievements

→Grew the page to a peak of 1.8k followers organically through end-to-end social media strategy and visual identity revamp.

→1.8k followers reached organically

Project Portfolio

PERSONAL

Present

Thesis: The Effect of AI-Targeted Marketing on Consumer Buying Behavior

Researcher

Identified the unexplored gap regarding role of perceived consumer trust in AI-targeted marketing within Pakistani market. Leveraged AI-integrated research tools for literature review and data synthesis from 300+ respondents. Study concluded that when the consumer trust is not compromised, AI-targeted marketing is perceived positively.

AI-targeted marketingConsumer researchAI-integrated researchData Synthesis

ACADEMIC

Present

Coca-Cola CCI Pakistan: Consumer Behavior & Internal Communication Analysis

Researcher

Conducted mixed-methods research combining consumer surveys (20+ respondents) and employee interviews across 5 functional departments-Marketing, HR, Supply Chain, Sales, Finance to assess brand perception, loyalty, and internal communication effectiveness and identified key findings. Presented findings to stakeholders, highlighting opportunities for data-driven marketing strategies and competitive differentiation against Pepsi.

Mixed-methods researchConsumer surveysEmployee interviews

PROFESSIONAL

Present

Employee Demographic Dashboard & Audit

Data Analyst

Audited and visualized employee data for an associate's business to streamline HR reporting and demographic analysis.

ExcelPower QueryPower BI Desktop

Education

Sep 2022 – May 2026

BBA- Marketing

Lahore School of Economics (LSE)Specialization in Marketing

GPA: 3.41

Thesis: The Effect of AI-Targeted Marketing on Consumer Buying Behavior

Relevant Coursework

Media Studies

Impact & Recognition

Awards

LSE Business Fiesta 6.0 · 2022

First Runner Up

Conceptualized and developed eco-friendly synthetic fiber product made from recycled plastics to address, conducted comprehensive market research and feasibility analysis, built financial forecasts including breakeven analysis and payback period modeling to validate business viability.

International School Lahore

Merit Scholarship 100%

LUMS PSIFI XII

Best Delegation

Vision & Goals

Core Drivers

What are my motivations

Leveraging AI to revolutionize traditional marketing frameworks

Driving data-backed growth for international brands

Mastering the transition from SEO to AEO and GEO landscapes

Skills & Interests

Canva

TOOL

Content Strategy

TECHNICAL

Content Planning

TECHNICAL

Presentations

TECHNICAL

Editorial Calendar Management

TECHNICAL

Content Scheduling Tools

TOOL

Excel

TECHNICAL

PowerBI

TECHNICAL

Data Analysis

TECHNICAL

AI-Integrated Research

TECHNICAL

Capcut

TOOL

SEO

TECHNICAL

AEO / GEO (Generative Engine Optimization)

TECHNICAL

Google Analytics

TECHNICAL

Areas of Expertise

Teamwork

Collaboration

Strategic Thinking

Problem-Solving

Leadership

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