Hifza Batool

Hifza Batool

Digital Communications & HR Professional | BBA | 6+ Years International Freelance Experience

Based in: Jaranwala, Punjab, PakistanCurrently: Social Media Developer & Website Manager | Museum Guide | Research & Public Engagement | Photography Coordinator, ARMY MUSEUM LAHOREExperience: 6 years

Hire me

BBA professional with a unique blend of institutional discipline and entrepreneurial drive. Experienced in managing digital communications and high-profile public engagement for the Army Museum Lahore, alongside a 6-year international freelance career as a top-recommended web developer. Proven track record in HR coordination, recruitment, and inclusive communication, with a strong focus on accessibility and student mentoring—ideally suited for roles requiring both technical versatility and professional diplomacy.

Experience

Social Media Developer & Website Manager | Museum Guide | Research & Public Engagement | Photography Coordinator

ARMY MUSEUM LAHORELahore, PakistanworkFeb 2025 – Present

Summary

Professional museum guide and digital communications lead focusing on public engagement and educational facilitation.

What I did

  • Manage and maintain official social media platforms and digital communications.
  • Handle website updates, content management, and online engagement.
  • Coordinate museum events and public engagement activities.
  • Support visitor services and communicate with guests from diverse backgrounds.
  • Conduct professional photography and documentation of exhibitions, ceremonies, and events.
  • Assist in promoting Pakistan's military heritage and historical awareness.
  • Contribute to museum outreach initiatives associated with Pakistan's Armed Forces and ISPR.
  • Support administrative and operational activities within the museum environment.
  • Lead content planning, caption writing, and reels production for official platforms.

Results

  • Conducted up to 4 high-profile guided tours and briefings per day for major universities (LUMS, NCA) and senior military delegations.
  • Delivered professional museum briefings to senior military leadership, including Brigadier and Colonel-level officers.
  • Represented the museum's historical narratives and galleries to diverse audiences, from students to high-ranking officials.
  • Improved social media engagement and consistency through strategic content planning, reels creation, and regular updates.
Social Media PlatformsWebsite ManagementPhotographyDigital CommunicationsPublic SpeakingResearchEducational Facilitation

Graphic Designer & Web Developer

FREELANCE (FIVERR)work2021

Summary

Independent project management and digital content development for international clients, integrating AI tools into modern workflows.

What I did

  • Managed end-to-end client communication and project delivery for international clients.
  • Developed digital, educational, and visual content using modern workflows.
  • Integrated AI and digital tools into content and productivity workflows responsibly.
  • Conducted research and independent project management for global audiences.

Results

  • Developed a complete static website for a US-based pharmacy, managing the entire lifecycle from domain/hosting setup to design and development.
  • Recognized as one of Fiverr’s top-recommended sellers by a recurring US-based client after delivering high-quality YouTube Shorts and video production.
  • Secured 3-4 follow-on projects from a single international client due to exceptional service and delivery standards.
  • 6 years of international online marketplace experience
  • Built long-term professional relationships with clients across diverse cultural backgrounds
WordPressCanvaAdobe IllustratorAdobe PhotoshopAI-assisted researchSEOGoogle Analytics

Public Relations, Communication & Institutional Engagement Intern

ISPRinternship
Gained institutional exposure to professional public relations and responsible institutional messaging.

Skills

Technical

Social Media Management
Public Engagement
Canva
Content Creation
Photography
Visitor Services
Museum Operations
Event Coordination
Heritage Communication
Website Management
WordPress
Microsoft Office
Digital MarketingDigital Marketing
Community Outreach
Adobe Illustrator
Adobe Photoshop
Public Relations
Videography
Google Analytics
AI-assisted research
SEO
PythonPython
Meta Ads Manager

Areas of expertise

Customer Service
Communication Skills
Organizational Skills
Administrative Support

Projects

US Pharmacy Static Website

Full-stack Developer & Designerprofessional
End-to-end development of a static website for a US-based pharmacy, including domain setup, hosting, and custom design.
WordPressWeb DevelopmentDesign

YouTube Content Creation & Video Production

Video Editor & Content Creatorprofessional
Produced YouTube Shorts and long-form video content for a US-based client, leading to multiple repeat contracts and top-seller recognition.
Video ProductionYouTube ShortsContent Strategy

Marketing Strategy & Customer Retention Analysis

Lead Strategistacademic
Developed a comprehensive marketing strategy to bridge the gap between business offerings and customer expectations, focusing on practical implementation for customer attraction and retention.
Market AnalysisBrandingPromotional StrategyCustomer Analysis

Media

Education

Bachelor of Business Administration (BBA)

Cambridge International College, JaranwalaBusiness Administration2021

Coursework

MarketingBusiness ManagementOperations

Recognition

Awards

Merit Certificate

Cambridge International College

Certifications

Graphic Design Certification

Fiverr/Online Platform

Web Development Certification

Online Platform

ISPR Professional Training / Recognition Certificate

Inter Services Public Relations (ISPR)

Google Digital Garage Certification

Google

Rheber Certification

Rheber

Python Programming Certification

TCF RAHBAR Program — Leadership & Development Workshop

TCF
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