Hifza.
Kanvis
Hifza Batool

Hifza Batool

Digital Communications & HR Professional | BBA | 6+ Years International Freelance Experience
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Overview

BBA professional with a unique blend of institutional discipline and entrepreneurial drive. Experienced in managing digital communications and high-profile public engagement for the Army Museum Lahore, alongside a 6-year international freelance career as a top-recommended web developer. Proven track record in HR coordination, recruitment, and inclusive communication, with a strong focus on accessibility and student mentoring—ideally suited for roles requiring both technical versatility and professional diplomacy.
Jaranwala, Punjab, Pakistan

Media Showcase

Experience

Feb 2025 – Present

WORK

Social Media Developer & Website Manager | Museum Guide | Research & Public Engagement | Photography Coordinator

ARMY MUSEUM LAHORE
Lahore, Pakistan
Professional museum guide and digital communications lead focusing on public engagement and educational facilitation.
•Manage and maintain official social media platforms and digital communications.
•Handle website updates, content management, and online engagement.
•Coordinate museum events and public engagement activities.
•Support visitor services and communicate with guests from diverse backgrounds.
•Conduct professional photography and documentation of exhibitions, ceremonies, and events.
•Assist in promoting Pakistan's military heritage and historical awareness.
•Contribute to museum outreach initiatives associated with Pakistan's Armed Forces and ISPR.
•Support administrative and operational activities within the museum environment.
•Lead content planning, caption writing, and reels production for official platforms.

Key Achievements

→Conducted up to 4 high-profile guided tours and briefings per day for major universities (LUMS, NCA) and senior military delegations.
→Delivered professional museum briefings to senior military leadership, including Brigadier and Colonel-level officers.
→Represented the museum's historical narratives and galleries to diverse audiences, from students to high-ranking officials.
→Improved social media engagement and consistency through strategic content planning, reels creation, and regular updates.
Social Media PlatformsWebsite ManagementPhotographyDigital CommunicationsPublic SpeakingResearchEducational Facilitation

2021

WORK

Graphic Designer & Web Developer

FREELANCE (FIVERR)
Independent project management and digital content development for international clients, integrating AI tools into modern workflows.
•Managed end-to-end client communication and project delivery for international clients.
•Developed digital, educational, and visual content using modern workflows.
•Integrated AI and digital tools into content and productivity workflows responsibly.
•Conducted research and independent project management for global audiences.

Key Achievements

→Developed a complete static website for a US-based pharmacy, managing the entire lifecycle from domain/hosting setup to design and development.
→Recognized as one of Fiverr’s top-recommended sellers by a recurring US-based client after delivering high-quality YouTube Shorts and video production.
→Secured 3-4 follow-on projects from a single international client due to exceptional service and delivery standards.
→6 years of international online marketplace experience
→Built long-term professional relationships with clients across diverse cultural backgrounds
WordPressCanvaAdobe IllustratorAdobe PhotoshopAI-assisted researchSEOGoogle Analytics
INTERNSHIP

Public Relations, Communication & Institutional Engagement Intern

ISPR
Gained institutional exposure to professional public relations and responsible institutional messaging.

2023 – Dec 2024

WORK

HR / Talent Acquisition Professional

BEACON IMPEX (EGAL MTM)
HR and Talent Acquisition professional managing candidate relations and recruitment documentation.
•Served as a professional point of contact during recruitment, handling candidate communication and coordination.
•Managed recruitment-related documentation with high discretion and confidentiality.
•Supported administrative processes, information gathering, and follow-ups.
•Developed stakeholder engagement and people-focused organization skills.

Key Achievements

→Independently conducted approximately 11 candidate interviews and co-led 4–5 interviews with senior management in an international corporate environment.
→Managed end-to-end recruitment coordination and candidate communication for an international firm.
HR DocumentationRecruitment Tools

2022 – Dec 2022

WORK

Teacher / Student Development & Educational Support

THE LITE SCHOOL
Guided and mentored students through structured educational activities, adapting teaching approaches to individual needs.
•Created a supportive learning environment encouraging teamwork, confidence, and positive behavior.
•Guided and mentored students through structured educational activities.
•Adapted teaching approaches based on student learning needs and abilities.

Project Portfolio

PROFESSIONAL

Present

US Pharmacy Static Website

Full-stack Developer & Designer

End-to-end development of a static website for a US-based pharmacy, including domain setup, hosting, and custom design.
WordPressWeb DevelopmentDesign
PROFESSIONAL

Present

YouTube Content Creation & Video Production

Video Editor & Content Creator

Produced YouTube Shorts and long-form video content for a US-based client, leading to multiple repeat contracts and top-seller recognition.
Video ProductionYouTube ShortsContent Strategy
ACADEMIC

Present

Marketing Strategy & Customer Retention Analysis

Lead Strategist

Developed a comprehensive marketing strategy to bridge the gap between business offerings and customer expectations, focusing on practical implementation for customer attraction and retention.
Market AnalysisBrandingPromotional StrategyCustomer Analysis

Education

2021

Bachelor of Business Administration (BBA)

Cambridge International College, JaranwalaSpecialization in Business Administration

Relevant Coursework

MarketingBusiness ManagementOperations

Impact & Recognition

Awards

Cambridge International College

Merit Certificate

Professional Certifications

Fiverr/Online Platform

Graphic Design Certification

Online Platform

Web Development Certification

Inter Services Public Relations (ISPR)

ISPR Professional Training / Recognition Certificate

Google

Google Digital Garage Certification

Rheber

Rheber Certification

Python Programming Certification

TCF

TCF RAHBAR Program — Leadership & Development Workshop

Skills & Interests

Social Media Management

Public Engagement

Canva

Content Creation

Photography

Visitor Services

Museum Operations

Event Coordination

Heritage Communication

Website Management

WordPress

Microsoft Office

Digital Marketing

Community Outreach

Adobe Illustrator

Adobe Photoshop

Public Relations

Videography

Google Analytics

AI-assisted research

SEO

Python

Meta Ads Manager

Areas of Expertise

Customer Service

Communication Skills

Organizational Skills

Administrative Support

Let's Connect

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