Harshdeep.

Harshdeep Singh

Digital Marketer & E-commerce Specialist | AI-Driven Strategy & Campaign Optimization

Overview

B.Com graduate and Digital Marketing specialist with hands-on experience managing multi-platform e-commerce operations at New Age Infocom. Proven ability to drive traffic through Google Ads, achieving a 4.6% CTR, and leveraging Generative AI for efficient market research and content creation. Passionate about building data-driven campaigns and minimalist visual storytelling.

Experience

INTERNSHIP

E-commerce Intern

New Age Infocom

Assisted in managing online product listings, including product descriptions, pricing, images, and inventory updates. Supported day-to-day operations of e-commerce platforms (e.g., Shopify, Amazon, or Flipkart). Conducted product and market research to identify trends and improve product positioning. Monitored order processing, shipment tracking, and coordinated with fulfilment teams to ensure timely deliveries. Analysed sales and website performance data using spreadsheets and analytics tools. Maintained accurate sales and inventory records to support operational efficiency. Collaborated with marketing and operations teams to improve customer experience and company performance. Assisted in generating periodic performance reports to support business decision-making.

•Assisted in managing online product listings, including product descriptions, pricing, images, and inventory updates.

•Supported day-to-day operations of e-commerce platforms (e.g., Shopify, Amazon, or Flipkart).

•Conducted product and market research to identify trends and improve product positioning.

•Monitored order processing, shipment tracking, and coordinated with fulfilment teams to ensure timely deliveries.

•Analysed sales and website performance data using spreadsheets and analytics tools.

•Maintained accurate sales and inventory records to support operational efficiency.

•Collaborated with marketing and operations teams to improve customer experience and company performance.

•Assisted in generating periodic performance reports to support business decision-making.

ShopifyAmazonFlipkartSpreadsheetsAnalytics tools

Project Portfolio

PERSONAL

Present

Digital Marketing Portfolio

Digital Marketer

Developed buyer personas to understand target audience behavior and support marketing strategy. Created written content for digital platforms, focusing on clarity, engagement, and brand tone. Designed marketing creatives and visual content using Canva. Performed basic editing of promotional content to ensure consistency and quality. Assisted in website content management and basic website-related tasks.

Google AdsCanvaContent Management Systems

Live

Education

2025

Digital Marketing With Generative Al

IIM SKILLSSpecialization in Digital Marketing

Relevant Coursework

Generative AI

2023

Bachelor of Commerce

Sri Guru Nanak Dev Khalsa College, University of DelhiSpecialization in Commerce

GPA: 72.2

2021 – 2022

12th Standard

Lilawati Vidya Mandir Senior Secondary School

GPA: 76

2020 – 2021

10th Standard

Lilawati Vidva Mandir Senior Secondary School

GPA: 74

Governance & Advisory

Placement CellFeb 2024

Joint Secretary

COMMITTEE CHAIR

Spearheaded the organisation of the Placement Fair (February 2024), featuring recruiters such as Mamaearth, Biohackers, and Decathlon, with an overall footfall exceeding 750 participants. Led coordination of multiple on-campus and off-campus placement and internship drives, facilitating student recruitment across diverse industries. Managed corporate outreach and communication with HR professionals and recruiters, strengthening professional networking and negotiation capabilities. Supported end-to-end execution of placement initiatives, including planning, stakeholder coordination, and operational management.

Commerce Society

Member

OTHER

Contributed to the planning and execution of commerce society events, engaging audiences of 200+ participants. Directed creative and promotional activities for events, ensuring consistent branding and audience engagement. Volunteered in the Annual Fest organised by the Department of Commerce, assisting in event operations, coordination, and execution.

Vision & Goals

Core Drivers

What are my motivations

Digital Marketing

E-commerce Operations

Generative AI

Skills & Interests

Canva Proficiency

TOOL

Generative AI

TECHNICAL

Digital Marketing

TECHNICAL

Ms Office ( Excel, PowerPoint)

TOOL

Graphic Design

TECHNICAL

Project Management

TECHNICAL

Video Editing

TECHNICAL

Areas of Expertise

Leadership

Effective Communication

Teamwork

Time Management

Communication

Working across multiple languages, enabling global collaboration and clear technical outreach.

Hindi

Punjabi

English

French

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