Harshdeep Singh

Digital Marketer & E-commerce Specialist | AI-Driven Strategy & Campaign Optimization

Most recently: E-commerce Intern, New Age Infocom

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B.Com graduate and Digital Marketing specialist with hands-on experience managing multi-platform e-commerce operations at New Age Infocom. Proven ability to drive traffic through Google Ads, achieving a 4.6% CTR, and leveraging Generative AI for efficient market research and content creation. Passionate about building data-driven campaigns and minimalist visual storytelling.

Experience

E-commerce Intern

New Age Infocominternship
Assisted in managing online product listings, including product descriptions, pricing, images, and inventory updates. Supported day-to-day operations of e-commerce platforms (e.g., Shopify, Amazon, or Flipkart). Conducted product and market research to identify trends and improve product positioning. Monitored order processing, shipment tracking, and coordinated with fulfilment teams to ensure timely deliveries. Analysed sales and website performance data using spreadsheets and analytics tools. Maintained accurate sales and inventory records to support operational efficiency. Collaborated with marketing and operations teams to improve customer experience and company performance. Assisted in generating periodic performance reports to support business decision-making.
ShopifyAmazonFlipkartSpreadsheetsAnalytics tools

Skills

Technical

Canva Proficiency
Generative AI
Digital MarketingDigital Marketing
Ms Office ( Excel, PowerPoint)
Graphic Design
Project Management
Video Editing

Areas of expertise

Leadership
Effective Communication
Teamwork
Time Management

Languages

Hindi
Punjabi
English
French

Projects

Digital Marketing Portfolio

Digital Marketerpersonal
Developed buyer personas to understand target audience behavior and support marketing strategy. Created written content for digital platforms, focusing on clarity, engagement, and brand tone. Designed marketing creatives and visual content using Canva. Performed basic editing of promotional content to ensure consistency and quality. Assisted in website content management and basic website-related tasks.
Google AdsCanvaContent Management Systems

Education

Digital Marketing With Generative Al

IIM SKILLSDigital Marketing2025

Coursework

Generative AI

Bachelor of Commerce

Sri Guru Nanak Dev Khalsa College, University of DelhiCommerceGPA 72.22023

12th Standard

Lilawati Vidya Mandir Senior Secondary SchoolGPA 762021 – 2022

10th Standard

Lilawati Vidva Mandir Senior Secondary SchoolGPA 742020 – 2021

Governance & advisory

Joint Secretary

Placement Cellcommittee chairFeb 2024

Spearheaded the organisation of the Placement Fair (February 2024), featuring recruiters such as Mamaearth, Biohackers, and Decathlon, with an overall footfall exceeding 750 participants. Led coordination of multiple on-campus and off-campus placement and internship drives, facilitating student recruitment across diverse industries. Managed corporate outreach and communication with HR professionals and recruiters, strengthening professional networking and negotiation capabilities. Supported end-to-end execution of placement initiatives, including planning, stakeholder coordination, and operational management.

Member

Commerce Societyother

Contributed to the planning and execution of commerce society events, engaging audiences of 200+ participants. Directed creative and promotional activities for events, ensuring consistent branding and audience engagement. Volunteered in the Annual Fest organised by the Department of Commerce, assisting in event operations, coordination, and execution.

What drives the work

Motivations

  • Digital Marketing
  • E-commerce Operations
  • Generative AI
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Harshdeep's twin is AI, it can make mistakes.