Fatima.

Fatima Khan Lodhi

Business Graduate & Sales Manager specializing in lead generation and brand storytelling.

Overview

A results-oriented business graduate with extensive experience in sales management, lead generation, and social media content creation. She has a proven track record of driving engagement and revenue through strategic marketing, negotiation, and client relationship management.

Lahore, Pakistan

Experience

2026 – Present

WORK

Sales Manager

Desert Sign Dubai

Dubai

Lead generation & prospecting. Client relationship management. Negotiation & closing. Sales follow-ups/conversion. Revenue/business development

•Lead generation & prospecting

•Client relationship management

•Negotiation & closing

•Sales follow-ups/conversion

•Revenue/business development

2026 – Present

WORK

Social Media Content Creator & Manager

SWITCH 360

Planned and executed social media content. Assisted with content calendars and engagement. Analyzed performance metrics and suggested improvements to increase reach and interaction. Coordinated with the creative team to ensure consistent brand messaging.

•Planned and executed social media content.

•Assisted with content calendars and engagement.

•Analyzed performance metrics and suggested improvements to increase reach and interaction.

•Coordinated with the creative team to ensure consistent brand messaging.

2025 – 2025

INTERNSHIP

Marketing & Sales Intern

MR Consultants

Partnered with graphic designers and copywriters to create and execute trend-driven short-form video content for TikTok and Instagram Reels, resulting in a 45% increase in engagement. Generated new business leads through targeted cold-calling and follow-ups, contributing to the company’s client acquisition efforts.

•Partnered with graphic designers and copywriters to create and execute trend-driven short-form video content for TikTok and Instagram Reels

•Generated new business leads through targeted cold-calling and follow-ups, contributing to the company’s client acquisition efforts.

Key Achievements

→Achieved a 45% increase in engagement through trend-driven short-form video content.

TikTokInstagram Reels

2024 – 2024

INTERNSHIP

Social Media Management Intern

Xcentric DHA

Partnered with the marketing team to align social content with monthly campaign themes, improving reach and audience retention.

•Partnered with the marketing team to align social content with monthly campaign themes, improving reach and audience retention.

2021 – 2021

INTERNSHIP

Social Media Intern

Shaukat Khanum

Created content strategies that increased donor engagement by 20% and supported a 10% increase in donations.

•Created content strategies that increased donor engagement by 20% and supported a 10% increase in donations.

Key Achievements

→Increased donor engagement by 20%

→Supported a 10% increase in donations

Education

2022 – 2026

Bachelor of Business Administration

Forman Christian College, LahoreSpecialization in Sales & Marketing

Societies & Activities

Basketball Team CaptainTEDxFCCU Publications Lead

2017 – 2022

O & A Levels

Beaconhouse Defence Campus

Societies & Activities

A-Level Throwball Championship Winner

Impact & Recognition

Awards

Not Specified

Certificate of Creative Excellence in Social Media Content Creation

Beaconhouse Defence Campus

Winner of A-Level Throwball Championship

Professional Certifications

LUMS

Business Communication & AI

Governance & Advisory

TEDxFCCU

Publications Lead

COMMITTEE CHAIR

Managed Instagram, crafted captions, wrote sponsorship letters; recognized for outstanding contributions.

Social Impact & Activities

TEDxWomen

Social Media Manager

Content planning, grid strategy, and execution.

EngagementORGANIZER

Skills & Interests

Content Creation

TECHNICAL

Lead Generation

TECHNICAL

Social Media Content Planning

TECHNICAL

Short-Form Video Editing

TECHNICAL

Canva

TOOL

Cold-calling

TECHNICAL

Visual Design

TECHNICAL

Scriptwriting

TECHNICAL

Brand Storytelling

TECHNICAL

Engagement & Analytics

TECHNICAL

AI

TECHNICAL

Areas of Expertise

Client Relationship Management

Business Communication

Negotiation

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