Emaan.

Emaan Ali

Econometrics & Growth Strategy | Ex-NBP & Shaheen HR | Scaling Digital Communities

Overview

BSc (Hons) candidate at LUMS with a background in econometric research and growth-focused execution. From designing randomized trials on AI substitution effects to growing social communities by 130% and managing six-figure fundraising drives, I bridge the gap between data-driven analysis and on-ground impact. Passionate about building strategic partnerships and scalable business development playbooks.

Pakistan

Experience

Jul 2025 – Aug 2025

INTERNSHIP

Treasury & Capital Management Intern

National Bank of Pakistan (NBP)

Built Excel-based FX tracking dashboards that cut daily reporting time by ~ 35%, turning raw transaction data into clear visual summaries for senior treasury managers. Authored SBP-compliant financial reports with 100% on-time delivery across a 6-week cycle, demonstrating the writing precision and deadline discipline content roles demand. Translated complex liquidity metrics into executive-ready briefs, sharpening the ability to distill dense data into audience-appropriate messaging.

•Built Excel-based FX tracking dashboards that cut daily reporting time by ~ 35%, turning raw transaction data into clear visual summaries for senior treasury managers.

•Authored SBP-compliant financial reports with 100% on-time delivery across a 6-week cycle, demonstrating the writing precision and deadline discipline content roles demand.

•Translated complex liquidity metrics into executive-ready briefs, sharpening the ability to distill dense data into audience-appropriate messaging.

Key Achievements

→Maintained 100% on-time delivery for SBP-compliant financial reports across a 6-week cycle.

→Cut daily reporting time by ~ 35% through Excel-based FX tracking dashboards.

→Maintained 100% on-time delivery for SBP-compliant financial reports across a 6-week cycle.

ExcelFX tracking dashboardsFinancial reporting

Aug 2024 – Aug 2025

WORK

Fundraising Lead

Rizq LUMS

Ran multi-channel fundraising campaigns (iftar drives, flood relief, Ramadan ration distribution) that collected PKR 300,000+, driven largely by community storytelling and digital mobilisation. Created campaign narratives and on-ground content that spread organically across student networks, demonstrating ability to produce purpose-driven content that moves audiences to act.

•Ran multi-channel fundraising campaigns (iftar drives, flood relief, Ramadan ration distribution) that collected PKR 300,000+, driven largely by community storytelling and digital mobilisation.

•Created campaign narratives and on-ground content that spread organically across student networks, demonstrating ability to produce purpose-driven content that moves audiences to act.

Key Achievements

→Collected PKR 300,000+ through multi-channel fundraising campaigns.

Digital mobilisationCommunity storytelling

Aug 2023 – Aug 2024

WORK

Director of Events

LUMS Photographic Society (PhotoLUMS)

Grew the society’s Instagram account from 9K to 21K followers through a consistent content and Reels strategy, more than doubling its audience in under a year. Conceptualised, promoted, and executed large-scale events drawing 300+ attendees per show, managing end-to-end content production from visual assets to live coverage. Generated PKR 250,000+ in sponsorship and ticket revenue through targeted outreach to corporate partners and a social-first promotional strategy. Coordinated artist bookings, media partnerships, and real-time social documentation, growing the society's digital presence with every campaign.

•Grew the society’s Instagram account from 9K to 21K followers through a consistent content and Reels strategy, more than doubling its audience in under a year.

•Conceptualised, promoted, and executed large-scale events drawing 300+ attendees per show, managing end-to-end content production from visual assets to live coverage.

•Generated PKR 250,000+ in sponsorship and ticket revenue through targeted outreach to corporate partners and a social-first promotional strategy.

•Coordinated artist bookings, media partnerships, and real-time social documentation, growing the society's digital presence with every campaign.

Key Achievements

→Grew Instagram followers from 9K to 21K in under a year.

→Executed events with 300+ attendees per show.

→Generated PKR 250,000+ in sponsorship and ticket revenue.

InstagramReelsContent StrategySocial DocumentationSEO content principlesEmail marketing

Jul 2022 – Jul 2022

INTERNSHIP

HR Internship Trainee

Shaheen Airport Services

Streamlined candidate screening across a full recruitment cycle, reducing scheduling conflicts and improving documentation accuracy, building project management and communication skills applicable to content pipelines.

•Streamlined candidate screening across a full recruitment cycle, reducing scheduling conflicts and improving documentation accuracy, building project management and communication skills applicable to content pipelines.

Key Achievements

→Coordinated the screening and scheduling for 20–30 candidates during a full recruitment cycle, maintaining 100% documentation accuracy.

→Managed a pipeline of 20-30 candidates with zero scheduling conflicts.

Project managementRecruitment documentation

Project Portfolio

ACADEMIC

Present

Agricultural Productivity & Farm Economics Analysis

Senior Thesis Researcher

Analyzed data from 800+ wheat farms across Punjab to evaluate productivity, profitability, and input-use behavior. Applied Translog Profit Function and SUR econometric techniques to estimate input demand and output supply elasticities. Constructed a Total Factor Productivity (TFP) index and developed policy recommendations for agricultural productivity growth.

STATATranslog Profit FunctionSUR econometric techniquesTFP index

PERSONAL

Present

Randomized Evaluation of AI Use in Higher Education

Researcher

Designed a section-level randomized controlled trial (RCT) to evaluate the impact of unrestricted AI use on take-home assignments versus AI-restricted conditions. The study specifically hypothesized a 'substitution effect' where AI might inflate assignment scores without corresponding gains in cognitive learning, isolated by comparing AI-assisted homework performance with unassisted in-class exam scores across randomized matched course sections.

Randomized Controlled Trial (RCT)Econometric identification

Education

Sep 2022 – May 2026

BSc (Hons.)

Lahore University of Management ScienceSpecialization in Economics

Thesis: Agricultural Productivity & Farm Economics Analysis

Relevant Coursework

EconometricsStatistics & Data AnalysisCalculusOrganizational BehaviorApplied StatisticsInternational FinanceIssues In Economic Policy

Societies & Activities

LUMS Photographic Society (PhotoLUMS)Rizq LUMSAnimal Welfare Society of LUMS

Impact & Recognition

Professional Certifications

McKinsey & Company

McKinsey Forward Program

Unilever

X Sell Academy

Duke University (Coursera)

Data Science Math Skills

University of Virginia (Coursera)

Introduction to Personal Branding

Social Impact & Activities

Sep 2023 – May 2024

Animal Welfare Society of LUMS

Student Volunteer

Contributed to fundraising campaigns that enabled medical treatment and rehabilitation for 40+ rescued animals, supporting adoption and welfare efforts across campus.

EngagementVOLUNTEER

2022 – 2022

Careintelligence

Health Camp & Fundraising Volunteer for Children with Special Needs

Coordinated logistics and stakeholder engagement to facilitate health service delivery for children with special needs. Raised donations funding 200+ essential medicines, managing donor relations and financial logistics to maximize funding efficiency and ensure transparent utilization.

EngagementVOLUNTEER

Skills & Interests

Content strategy

TECHNICAL

Canva

TOOL

Excel

TOOL

Adobe Lightroom

TOOL

STATA

TECHNICAL

Statistical Analysis

TECHNICAL

Videography & photography

TECHNICAL

Influencer outreach

TECHNICAL

Econometrics

TECHNICAL

Financial Modeling

TECHNICAL

Market & Policy Research

TECHNICAL

Email marketing

TECHNICAL

SEO content principles

TECHNICAL

Areas of Expertise

Content creation & digital storytelling

Event planning & coordination

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