Daniyal Ahmed

Daniyal Ahmed

Economics student specializing in sales analytics, customer insights, and AI-driven growth initiatives.

Based in: Lahore, PakistanMost recently: Business Development Intern, Tuqqa.com

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Muhammad is an Economics and Computational Finance student with a strong background in business development and sales performance analytics. He has successfully led projects in UI/UX redesign, CRM optimization, and automated workflow development to enhance operational efficiency and customer experience.

Experience

Business Development Intern

Tuqqa.cominternship2026 – 2026

Summary

Co-developed and redesigned UI/UX of a B2B marketplace platform, driving digital transformation through AI-assisted development and user-focused product design. Designed end-to-end buyer, seller, QC, negotiation, and internal workflows to improve customer experience and operational efficiency. Developed a gamified bilateral negotiation system with bid management and quick-message nudges to streamline buyer-seller interactions. Configured a WhatsApp AI chatbot and established stakeholder-engagement protocols to improve communication and response workflows.

What I did

  • Designed a structured negotiation flow for buyers and sellers to manage bids, counteroffers, and history in one place.
  • Integrated quick-message nudges and visual cues around negotiation ranges to reduce manual back-and-forth communication.
  • Redesigned the UI/UX and core workflows, including buyer and seller journeys, negotiation flow, quality control, and internal processes.
  • Built an AI algorithm to gather insights for improving the site and the negotiation engine.
  • Prepared recommendations for product improvements based on data exports processed through an AI analyzer.
  • Designed an AI algorithm to analyze exported data files for post-launch insights.
  • Redesigned user flows and workflows based on business problem analysis and anticipated user behavior.
AI-assisted developmentUI/UXWhatsApp AI chatbotB2B marketplace platformGamification designProduct DesignWorkflow OptimizationAI Algorithm DevelopmentPost-launch data analysis

Sales & Marketing Intern

DIC Pakistan Ltd (Packages Group)internship2025 – 2025

Summary

Led development of a sales performance dashboard using SAP and Excel to improve visibility into customer profitability and KPIs. Analyzed sales trends across customer segments to identify growth opportunities and performance gaps. Proposed CRM improvements and chatbot concept to enhance customer responsiveness and streamline interactions. Conducted customer and sales surveys and presented insights to leadership. Supported the development of the brand toolkit, aligning operational processes with customer experience.

What I did

  • Identified operational issues including fragmented communication, lack of centralized CRM, and excessive manual administrative work for sales officers.
  • Designed a CRM concept with separate views for managers and sales officers, covering sales tracking, production, complaint management, and gamified performance.
  • Proposed a pilot program for the CRM system involving 10 to 20 live customers and two to three sales officers to measure efficiency gains.
  • Mapped out data relationships between customers, orders, complaints, and sales officers to design a CRM prototype.
  • Built a CRM from scratch using Glide to address business inefficiencies.

Results

  • Surveyed the sales team to validate operational pain points, finding that 89% believed visual dashboards would improve targeting and results.
SAPExcelCRMChatbotUser ResearchWorkflow AnalysisGlide

Business Development Intern

INTRAinternship2023 – 2023
Researched market dynamics and contributed insights to support business development initiatives. Assisted in identifying operational improvements and growth opportunities. Supported the preparation of reports evaluating customer and process performance. Managed tasks to understand the company's operations and its marketing approach within the industry.

Skills

Technical

Excel
Sales Analytics
Customer Insights
Business Development
AI Tools (Prompt Design)
Dashboard Development
Data Analysis
UI/UX & Automation Designing
Power Bi
SAP
Regression Analysis
FigmaFigma
CRM Concepts
PythonPython
Market Research
SQLSQL
Brand Support
Product Lifecycle Management
Glide
User Validation

Areas of expertise

Communication
Problem Solving
Stakeholder Engagement
Team Leadership

Projects

Sales Performance & Customer Insight Initiative - CRM

professional
Developed a framework to improve sales visibility and customer tracking. Identified drivers influencing customer engagement and performance.
CRMSAPExcelGlide

Bank Alfalah Case Competition - Customer Experience Strategy

academic
Designed a customer-focused branch strategy to improve service delivery and operational efficiency.
AI-assisted onboardingBiometric servicesVoice-guided banking

Investment Portfolio Analysis - Portfolio Management

academic
Evaluated market performance using risk-return analysis to support decision-making.
Risk-return analysis

Web marketplace application

personal
A web marketplace application currently being developed as part of a recent project.

Education

BSc. Hons. Economics

Lahore University of Management SciencesEconomics2022 – 2026

Coursework

MarketingFinanceStatistics and Data AnalysisBehavioral EconomicsPortfolio ManagementDecision AnalysisPython ProgrammingSector & Development Policy

Recognition

Awards

Silver Medal - LUMS FallFest Badminton

Lahore University of Management Sciences

100% Academic Scholarship - A Levels

A Levels Institution

Social impact & activities

Case@LUMS - Business Case Competition

Case@LUMSother2024

Structured business solutions under tight deadlines, synthesizing data to develop actionable recommendations.

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Daniyal's twin is AI, it can make mistakes.

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