Social Media Strategist and Business Analytics student with a track record of explosive organic growth, including scaling a faceless account to 1M+ views in 3 months and acquiring 100 clients in a single week for a US-based service provider. Expert in bridging the gap between creative content planning and data-driven revenue generation.
Pakistan
Experience
INTERNSHIP
Paid Intern
LSBE sessions with IPPF and UNFPA
Attended youth life skills training sessions.
•Attended youth life skills training sessions
WORK
Social Media Marketing Lead
1PATH landscape
US-based
Led social media marketing efforts for a US-based landscape service, developing content and optimizing strategy to improve visibility, audience engagement, and lead generation.
•Led social media marketing efforts for a US-based landscape service
•Developing content and optimizing strategy to improve visibility
•Audience engagement and lead generation
Key Achievements
→Acquired 100 new clients within a single week through a high-velocity strategy of constant posting and proactive strategy calls.
→100 clients acquired in 1 week
→Significant revenue growth driven by organic social strategy and direct outreach.
Social Media MarketingContent StrategyLead Generation
FREELANCE
Social Media Marketing Lead (Project)
E-Commerce Pharmaceutical Brand
A 2-month strategic project focused on building brand visibility and revenue through optimized content and influencer partnerships.
•Strategizing content and multi-channel marketing campaigns
•Managing PR outreach and influencer marketing execution
•Building a cohesive social media strategy from the ground up to drive audience engagement
Key Achievements
→Successfully strategized and launched the brand's social media presence within a 2-month project window.
→Executed end-to-end PR and influencer marketing campaigns to boost local visibility and brand credibility.
To develop and execute a data-informed content strategy aimed at increasing organic reach, engagement, and follower growth. Led content strategy and analyzed performance insights to refine posting approach, improve engagement rates, and drive organic growth to 5,835 followers.
The goal was to experiment with and refine organic growth strategies by analyzing content performance, improving engagement, and scaling reach without relying on paid promotions or automation tools. Built and scaled a faceless influencer account through organic social media strategies, reaching 1M+ views in 3 months with a strong focus on engagement and content performance optimization.
Organic Social Media StrategyContent Performance OptimizationFaceless Account Management