Amna Nadeem

Amna Nadeem

MBA Graduate & Marketing Leader Specializing in Digital Strategy and Team Coordination

Based in: Lahore, PakistanCurrently: Teaching Assistant, Lahore School of EconomicsExperience: 3 years

Hire me

Amna is a results-driven marketing professional with a proven track record of doubling social media conversion rates and leading large-scale community fundraising initiatives. She combines her MBA background with hands-on experience in influencer management and sales force optimization to drive brand growth.

Experience

Teaching Assistant

Lahore School of Economicspart timeAug 2025 – Present

Summary

Supported faculty in course coordination, student communication, and academic planning. Managed schedules, records, and academic documentation efficiently while maintaining confidentiality.

What I did

  • Managed schedules, maintained records and documentation, and communicated with students and faculty.
Academic PlanningRecord Management

Marketing Head

Bull&BuffworkJul 2024 – Dec 2025

Summary

Led digital communication strategies that grew Instagram and Facebook engagement by 50%. Managed influencer collaborations campaigns, boosting brand visibility and sales by 30%. Oversaw content planning and execution across teams, increasing follower count by 40% and social media conversion rates by 2x.

What I did

  • Supported email communication to promote campaigns and communicate with the target audience.

Results

  • Boosted brand visibility and sales by 30% through influencer collaborations.
  • Increased follower count by 40%.
  • Increased social media conversion rates by 2x.
InstagramFacebookDigital CommunicationInfluencer MarketingHubSpot

Media Director

Khidmat.pkworkJun 2022 – Mar 2023

Summary

Led fundraising and awareness campaigns, raising PKR 500K+ for community initiatives through digital and offline efforts. Planned and executed food drives and donation events and coordinated 250+ volunteers across programs. Managed team communication and resource allocation to improve campaign efficiency and event execution. Directed content creation and storytelling, growing online engagement by 45%.

What I did

  • Assisted with volunteer coordination across online and offline initiatives, including food drives and fundraising campaigns.
  • Facilitated communication and coordinated team efforts to ensure volunteers were aligned with program requirements.

Results

  • Raised PKR 500K+ for community initiatives.
  • Grew online engagement by 45% through storytelling and content creation.
Digital MarketingResource AllocationTeam CommunicationVolunteer CoordinationTeam Coordination

Skills

Technical

Marketing Strategy
Digital CommunicationDigital Communication
MS Office
Excel Dashboards
Canva Pro
Market Research
Influencer Marketing
Hubspot
Sales Force Management
Analytical skills
Recruitment principles
Team Coordination
Problem solving
Volunteer Coordination
Employee selection

Areas of expertise

Interpersonal Skills
Team Collaboration
Leadership
Confidentiality
Active Listening
Problem-solving
Employee Management
Time Management

Projects

Sales Force Management

Consultantacademic
Worked closely with Shaakh that were facing low conversions due to financial constraints. Introduced online application and increased their offline awareness at Vault Exhibition. Increased conversions by 12%.
Sales StrategyOffline Marketing

OB & HRM: Kitchen Cuisine Flight Catering

Researcheracademic
Conducted MBA project on Kitchen Cuisine Flight Catering recommending strategies to improve team productivity, job satisfaction, and workplace culture.
HRMOrganizational Behavior

Decision Analysis: Interactive Excel Dashboard

Data Analystacademic
Created an interactive Excel dashboard using advanced functions and pivot tools to summarize multi-sheet data and present dynamic visual insights.
ExcelPivot TablesAdvanced Functions

Research Project (Bachelors): Acculturation & Purchase Intention

Primary Researcheracademic
Submitted a research paper on "Evaluating the impact of acculturation to Western culture on Purchase Intention of consumers in Western Apparel."
Research MethodologyConsumer Behavior Analysis

Marketing Research: Cougar's Kid Clothing Line

Market Researcheracademic
Conducted qualitative and quantitative research on the factors for launching Cougar's Kid clothing line.
Qualitative ResearchQuantitative ResearchQualitative analysisQuantitative analysis

Amour Brand Positioning Recommendations

Marketing Internpersonal
Analyzed three target segments and recommended focusing on trendy, versatile western wear while tailoring marketing messages to specific segments rather than a one-size-fits-all approach.

Education

Masters of Business Administration

Lahore School of EconomicsBusiness AdministrationMay 2025

Bachelors in Business Administration (Honors)

Lahore School of EconomicsMarketing & MediaMay 2024

Thesis. Evaluating the impact of acculturation to Western culture on Purchase Intention of consumers in Western Apparel.

Coursework

Sales Force ManagementOB & HRMDecision AnalysisMarketing Research

Societies & activities

LSE Social Welfare Society

Recognition

Awards

50% scholarship at FSc program

FSc Program

Merit-based scholarship for FSc studies

Patents & publications

Evaluating the impact of acculturation to Western culture on Purchase Intention of consumers in Western Apparel

research paper2024

Bachelors research project focusing on consumer behavior and cultural impact on apparel purchase.

Social impact & activities

Volunteer

LSE Social Welfare Societyvolunteer2022 – 2022

Participated in social welfare initiatives and community service.

Hire AmnaReach out about a role, a contract or a conversation.For recruiters

Amna's twin is AI, it can make mistakes.

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