Usama Rauf

Usama Rauf

IoT Architect & Founder | 96% Gait Accuracy Wearables | 200+ Device Deployments

Based in: Islamabad, PakistanMost recently: Founder and CEO, Embedded Systems Lead, ZINOVAA (SMC PRIVATE) LIMITEDExperience: 4 years

Hire me

Founder and Embedded Systems Lead with a track record of building high-impact IoT products from concept to field deployment. Expert in ESP32/STM32 firmware, power optimization (2-week battery life), and custom algorithms for wearable healthcare and industrial monitoring. Proven leader who has managed cross-functional teams of 15 engineers and overseen deployments of 200+ devices. Dedicated to pushing the boundaries of connected hardware and robotics.

Experience

Founder and CEO, Embedded Systems Lead

ZINOVAA (SMC PRIVATE) LIMITEDIslamabad, PakistanworkApr 2025

Summary

Founded an embedded systems and IoT product development company focused on industrial automation, wearable technology, and connected devices.

What I did

  • Designed and developed embedded hardware and firmware using ESP32 and STM32 microcontrollers.
  • Built complete embedded products from concept to deployment, including schematic design, PCB layout, firmware development, testing, and production support.
  • Integrated wireless technologies including BLE, Wi-Fi, MQTT, GPS, LoRa, and UWB.
  • Developed OTA firmware update systems for remote device management.
  • Performed hardware debugging using oscilloscopes and logic analyzers.
  • Led development of StepUp Smart Insole, AlertPulse Smart Watch, NighebaaN Industrial Monitoring Platform.

Results

  • Achieved 2-week battery life for the StepUp Smart Insole through hardware-firmware power optimization.
  • Conducted user testing with a pilot group of 10+ users to validate gait analysis accuracy and wearable comfort.
  • Developed custom gyro-based noise reduction algorithms to achieve 96% gait detection accuracy.
  • Selected among the Top 10 Startups in Accelerate Punjab Cohort 1 PITB.
ESP32STM32BLEWi-FiMQTTGPSLoRaUWBOTAOscilloscopesLogic Analyzers

Full-Stack IoT Engineer and Team Lead

Octane 8 TechnologiesIslamabadworkJul 2024 – Apr 2025

Summary

Led embedded systems and firmware development for IoT products. Owned hardware-software integration and field deployment across concurrent projects.

Results

  • Led a cross-functional team of 15 engineers for embedded systems and firmware development.
  • Owned the integration and field deployment of 200+ IoT devices for various industrial projects.
IoTFirmware DevelopmentHardware-Software Integration

IoT Consultant, Wearable Healthcare Systems

TOS-TechnologiesRemote US ClientworkJul 2024 – Apr 2025

Summary

Led embedded system design for wearable healthcare products covering sensor integration, real-time firmware development, and hardware-software co-design. Managed cross-functional engineering teams across hardware, firmware, and software disciplines.

Results

  • Managed a cross-functional team of 15 engineers across hardware, firmware, and software disciplines.
  • Overseaw the field deployment of 200+ IoT devices across wearable healthcare systems.
Wearable Healthcare SystemsSensor IntegrationFirmware Development

Skills

Technical

ESP32
BLE
PCB Debugging
Board Bring-up
Sensor Integration
Schematics Review
PlatformIO
VS Code
Arduino IDEArduino IDE
Power Optimization
CC
C++C++
STM32
ESP-IDF
OTA Updates
UART
SPI
I2C
Wi-Fi
MQTT
ADC
Partition Tables
NVS
EasyEDA
PWM
LoRa
DAC
GPS
FreeRTOS
Startup Routine
SmartConfig
Bootloader Configuration
GitGit
UWB
Secure Boot
Flash Encryption
CAN
PythonPython
Huly

Projects

AlertPulse Smart Watch

Lead Developerprofessional
Design and development of a smart watch for health alerts and monitoring.
Embedded SystemsFirmware

IoT Based Smart Video Doorbell

Embedded Developerprofessional
Worked in an IoT product development team for designing an innovative temperature devices and home automation systems.
IoTHome Automation

RFID-based Embedded Control System

IoT Engineerprofessional
Designed and deployed an RFID-based embedded control system with full end-to-end ownership from schematic capture to deployment and LMS integration.
RFIDLMSEmbedded Control

StepUp Smart Insole

Lead Developerpersonal
Development of a smart insole for gait analysis and health monitoring.
ESP32SensorsBLEGyro Algorithms

NighebaaN Industrial Monitoring Platform

Lead Developerpersonal
Developed an industrial IoT platform for monitoring and automation. Solved critical OTA (Over-the-Air) update challenges over LoRa by optimizing bin file sizes and implementing a custom retry mechanism to handle high packet loss in low-bandwidth environments.
IoTIndustrial AutomationESP32MQTTLoRaOTA

Education

B.E. Electrical and Electronics Engineering

University of Engineering and Technology (UET), TaxilaElectrical and Electronics Engineering2019 – 2023

Recognition

Awards

Top 10 Startups in Accelerate Punjab Cohort 1

PITB

Selected among the top startups for the Accelerate Punjab program.

Social impact & activities

Lead Mentor

ZINOVAA Internship DriveEducationmentor

Leading an internship drive focused on helping students master mobile, web, and embedded systems development. Approach emphasizes resource sharing and the use of AI tools to optimize the debugging process.

Impact

  • Currently mentoring 8 students, bridging the gap between academic theory and industry-standard hardware/software practices.

What drives the work

Motivations

  • Building innovative IoT solutions
  • Mentoring the next generation of engineers
  • Solving complex hardware-software integration challenges
Hire UsamaReach out about a role, a contract or a conversation.For recruiters

Usama's twin is AI, it can make mistakes.

More people on Kanvis

Browse more peopleCreate your own Kanvis