Usama.
Kanvis
Usama Rauf

Usama Rauf

IoT Architect & Founder | 96% Gait Accuracy Wearables | 200+ Device Deployments
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Overview

Founder and Embedded Systems Lead with a track record of building high-impact IoT products from concept to field deployment. Expert in ESP32/STM32 firmware, power optimization (2-week battery life), and custom algorithms for wearable healthcare and industrial monitoring. Proven leader who has managed cross-functional teams of 15 engineers and overseen deployments of 200+ devices. Dedicated to pushing the boundaries of connected hardware and robotics.
Islamabad, Pakistan

Experience

Apr 2025

WORK

Founder and CEO, Embedded Systems Lead

ZINOVAA (SMC PRIVATE) LIMITED
Islamabad, Pakistan
Founded an embedded systems and IoT product development company focused on industrial automation, wearable technology, and connected devices.
•Founded an embedded systems and IoT product development company focused on industrial automation, wearable technology, and connected devices.
•Designed and developed embedded hardware and firmware using ESP32 and STM32 microcontrollers.
•Built complete embedded products from concept to deployment, including schematic design, PCB layout, firmware development, testing, and production support.
•Integrated wireless technologies including BLE, Wi-Fi, MQTT, GPS, LoRa, and UWB.
•Developed OTA firmware update systems for remote device management.
•Performed hardware debugging using oscilloscopes and logic analyzers.
•Led development of StepUp Smart Insole, AlertPulse Smart Watch, NighebaaN Industrial Monitoring Platform.

Key Achievements

→Achieved 2-week battery life for the StepUp Smart Insole through hardware-firmware power optimization.
→Conducted user testing with a pilot group of 10+ users to validate gait analysis accuracy and wearable comfort.
→Developed custom gyro-based noise reduction algorithms to achieve 96% gait detection accuracy.
→Selected among the Top 10 Startups in Accelerate Punjab Cohort 1 PITB.
ESP32STM32BLEWi-FiMQTTGPSLoRaUWBOTAOscilloscopesLogic Analyzers

Jul 2024 – Apr 2025

WORK

Full-Stack IoT Engineer and Team Lead

Octane 8 Technologies
Islamabad
Led embedded systems and firmware development for IoT products. Owned hardware-software integration and field deployment across concurrent projects.
•Led embedded systems and firmware development for IoT products.
•Owned hardware-software integration and field deployment across concurrent projects.

Key Achievements

→Led a cross-functional team of 15 engineers for embedded systems and firmware development.
→Owned the integration and field deployment of 200+ IoT devices for various industrial projects.
→Led a cross-functional team of 15 engineers for embedded systems and firmware development.
IoTFirmware DevelopmentHardware-Software Integration

Jul 2024 – Apr 2025

WORK

IoT Consultant, Wearable Healthcare Systems

TOS-Technologies
Remote US Client
Led embedded system design for wearable healthcare products covering sensor integration, real-time firmware development, and hardware-software co-design. Managed cross-functional engineering teams across hardware, firmware, and software disciplines.
•Led embedded system design for wearable healthcare products covering sensor integration, real-time firmware development, and hardware-software co-design.
•Managed cross-functional engineering teams across hardware, firmware, and software disciplines.

Key Achievements

→Managed a cross-functional team of 15 engineers across hardware, firmware, and software disciplines.
→Overseaw the field deployment of 200+ IoT devices across wearable healthcare systems.
→Managed a cross-functional team of 15 engineers across hardware, firmware, and software disciplines.
Wearable Healthcare SystemsSensor IntegrationFirmware Development

Oct 2023 – Dec 2023

WORK

Embedded Developer

Gamicans (Pvt.) Ltd
Islamabad, Pakistan
IoT Based Smart Video Doorbell. Worked in an IoT product development team for designing an innovative temperature devices and home automation systems.
•IoT Based Smart Video Doorbell.
•Worked in an IoT product development team for designing an innovative temperature devices and home automation systems.
IoTSmart Video DoorbellHome Automation

Aug 2022 – Aug 2023

WORK

IoT Engineer

National Centre of Robotics and Automation (NCRA)
Taxila
Designed and deployed an RFID-based embedded control system with full end-to-end ownership from schematic capture to deployment and LMS integration.
•Designed and deployed an RFID-based embedded control system with full end-to-end ownership from schematic capture to deployment and LMS integration.
RFIDLMS IntegrationSchematic Capture

Aug 2021 – Sep 2021

INTERNSHIP

Engineering Intern, Avionics

Pakistan Aeronautical Complex (PAC) Kamra
Integrated aerospace-grade fuel-system sensors with NI myRIO using NI LabVIEW covering signal acquisition, real-time data processing, and safety-critical hardware integration. Gained direct exposure to UAV systems, avionics lab workflows, and defence-grade hardware.
•Integrated aerospace-grade fuel-system sensors with NI myRIO using NI LabVIEW covering signal acquisition, real-time data processing, and safety-critical hardware integration.
•Gained direct exposure to UAV systems, avionics lab workflows, and defence-grade hardware.
NI myRIONI LabVIEWUAV systemsAvionics

Project Portfolio

PROFESSIONAL

Present

AlertPulse Smart Watch

Lead Developer

Design and development of a smart watch for health alerts and monitoring.
Embedded SystemsFirmware
PROFESSIONAL

Present

IoT Based Smart Video Doorbell

Embedded Developer

Worked in an IoT product development team for designing an innovative temperature devices and home automation systems.
IoTHome Automation
PROFESSIONAL

Present

RFID-based Embedded Control System

IoT Engineer

Designed and deployed an RFID-based embedded control system with full end-to-end ownership from schematic capture to deployment and LMS integration.
RFIDLMSEmbedded Control
PERSONAL

Present

StepUp Smart Insole

Lead Developer

Development of a smart insole for gait analysis and health monitoring.
ESP32SensorsBLEGyro Algorithms
PERSONAL

Present

NighebaaN Industrial Monitoring Platform

Lead Developer

Developed an industrial IoT platform for monitoring and automation. Solved critical OTA (Over-the-Air) update challenges over LoRa by optimizing bin file sizes and implementing a custom retry mechanism to handle high packet loss in low-bandwidth environments.
IoTIndustrial AutomationESP32MQTTLoRaOTA

Education

2019 – 2023

B.E. Electrical and Electronics Engineering

University of Engineering and Technology (UET), TaxilaSpecialization in Electrical and Electronics Engineering

Impact & Recognition

Awards

PITB

Top 10 Startups in Accelerate Punjab Cohort 1

Selected among the top startups for the Accelerate Punjab program.

Social Impact & Activities

ZINOVAA Internship DriveEducation

Lead Mentor

Leading an internship drive focused on helping students master mobile, web, and embedded systems development. Approach emphasizes resource sharing and the use of AI tools to optimize the debugging process.

EngagementMENTOR
Key Impact
→

Currently mentoring 8 students, bridging the gap between academic theory and industry-standard hardware/software practices.

Vision & Goals

Core Drivers

What are my motivations

Building innovative IoT solutions

Mentoring the next generation of engineers

Solving complex hardware-software integration challenges

Skills & Interests

ESP32

BLE

PCB Debugging

Board Bring-up

Sensor Integration

Schematics Review

PlatformIO

VS Code

Arduino IDE

Power Optimization

C

C++

STM32

ESP-IDF

OTA Updates

UART

SPI

I2C

Wi-Fi

MQTT

ADC

Partition Tables

NVS

EasyEDA

PWM

LoRa

DAC

GPS

FreeRTOS

Startup Routine

SmartConfig

Bootloader Configuration

Git

UWB

Secure Boot

Flash Encryption

CAN

Python

Huly

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