UME HABIBA

Growth Operator | Operations & Marketing Lead | Ex-Deel

Based in: Ankara, TurkeyMost recently: Operations & Marketing Lead, Worldwide Waves (WWW)Experience: 2 years

High-velocity growth operator with a track record of driving triple-digit engagement growth (179%) and managing complex global operations. Experienced in coordinating 12+ monthly events, managing cross-functional teams of 10+, and streamlining reporting processes for 50+ stakeholders. Skilled in leveraging data-driven insights from Instagram Dashboards and SPSS to optimize brand strategy and client success.

Experience

Operations & Marketing Lead

Worldwide Waves (WWW)RemoteworkApr 2026 – Jun 2026

Led marketing and operations for client brands including Rspace and The Slab, delivering 12+ events monthly through brand collaborations, community experiences, and audience engagement initiatives. Managed end-to-end campaign execution, event logistics, stakeholder coordination, and cross-functional teams of 10+ members for large-scale public events and partnerships. Executed influencer outreach and PR initiatives by engaging 50+ influencers, collaborators, and industry contacts, strengthening visibility, partnerships, and campaign reach.

Client Operations & Support

DeelTurkeywork2026 – Jun 2026

Summary

Supported communication initiatives and engagement activities across departmental projects. Improved accessibility and visibility of resources through structured content organisation. Coordinated stakeholder communication and contributed to community engagement.

What I did

Managed high-volume client communication, including days with 6+ back-to-back stakeholder calls.
Coordinated resolution for urgent technical and logistical issues, such as hardware replacements for global clients.

Results

Managed up to 12 high-touch client and stakeholder requests per week, ensuring timely resolution of technical and logistical issues.

General Manager

U.n.I Global LUMSworkJun 2024 – Feb 2026

increase in engagement: 179%increase in engagement
follower growth: 40%follower growth

Led execution across 8+ teams to deliver campaigns, events, and engagement initiatives across multiple audiences. Developed communication and content systems that contributed to 101% growth in reach, 179% increase in engagement, and 40% follower growth. Coordinated cross-functional teams to strengthen brand visibility and campaign delivery.

Instagram DashboardAnalytics & Performance Tracking

Skills

Technical

Stakeholder & Community Engagement

Content & Brand Communication

Marketing Strategy & Campaign Management

Analytics & Performance Tracking

Google Workspace

Excel

Canva

WordPress

Google Analytics

SPSS

SharePoint

Adobe Photoshop

Areas of expertise

Team Leadership & Cross-functional Coordination

Languages

Urdu

English

Turkish

Projects

Migration Patterns & Psychology Research

academic

Investigated the intersection of migration patterns and psychological impacts as part of a comprehensive research proposal.

Education

Erasmus Exchange

University of Leeds

Bachelor of Science

Middle East Technical UniversityPsychologyGPA 3.67Sep 2023 – 2026

Coursework

Research & Writing: Completed 17+ research proposals and analytical projects involving stakeholder analysis, programme evaluation, literature reviews, and evidence-based recommendations.

Societies & activities

High Honor

Hire UMEReach out about a role, a contract or a conversation.For recruiters

UME's twin is AI, it can make mistakes.

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