Umar.
Kanvis
U

Umar Abbas

Business Development & Brand Strategy | Content Creator | BBA (Hons)
Hire Me

Overview

Business Development professional with a proven ability to manage high-volume lead pipelines (40-60 active leads) and close complex deals through relationship management. Experienced in executing on-ground brand activations for PepsiCo and creating engaging short-form content with thousands of views. Passionate about the startup ecosystem and driving growth through a mix of traditional sales grit and modern digital storytelling.
Lahore, Pakistan

Experience

Jul 2025 – Feb 2026

WORK

Assistant Manager, Business Development

Zameen.com
Islamabad, Pakistan
Managed client communication and proposal content end-to-end, applying clear, persuasive messaging similar to audience-focused social copy. Maintained a CRM-based client database and tracked engagement/response patterns to prioritize follow-ups — the same data-driven approach used in social analytics. Coordinated cross-functionally with internal teams to align messaging and offers with business goals, mirroring content-brand alignment in marketing teams. Reported monthly performance insights to senior management, building a habit of concise, metrics-backed reporting.
•Managed client communication and proposal content end-to-end, applying clear, persuasive messaging similar to audience-focused social copy.
•Maintained a CRM-based client database and tracked engagement/response patterns to prioritize follow-ups — the same data-driven approach used in social analytics.
•Coordinated cross-functionally with internal teams to align messaging and offers with business goals, mirroring content-brand alignment in marketing teams.
•Reported monthly performance insights to senior management, building a habit of concise, metrics-backed reporting.

Key Achievements

→Successfully retained and closed a high-risk deal by restructuring the proposal and value proposition after identifying client budget and alignment concerns through active listening.
→Managed a pipeline of 40–60 active leads simultaneously, ensuring timely follow-ups and conversion.
→Generated and delivered multiple customized business proposals weekly based on specific client requirements.
CRM SystemsSocial Analytics

Jul 2024 – Sep 2024

INTERNSHIP

Finance Internee

Ministry of Finance
Islamabad, Pakistan
Prepared 12+ monthly reports supporting HR and budgeting functions, improving data accuracy and resource allocation by ~15%. Built strong analytical and reporting skills, transferable to tracking and presenting campaign performance metrics.
•Prepared 12+ monthly reports supporting HR and budgeting functions, improving data accuracy and resource allocation by ~15%.
•Built strong analytical and reporting skills, transferable to tracking and presenting campaign performance metrics.

Key Achievements

→Improving data accuracy and resource allocation by ~15%

Jul 2024 – Aug 2024

WORK

Sales Internee

PepsiCo
Islamabad, Pakistan
Supported brand activation campaigns, coordinating with outlet owners on in-store promotional execution and visual merchandising — directly relevant to brand-aligned content creation. Gathered on-ground consumer insights and trend data across urban zones, feeding findings into marketing and distribution decisions. Tracked SKU visibility and campaign execution, reporting results to the sales and marketing team.
•Coordinated directly with retail outlet owners to implement in-store promotional execution and visual merchandising for Pepsi products.
•Built and maintained relationships with shop owners to ensure long-term support for brand campaigns and SKU visibility.
•Tracked and reported on campaign execution and product visibility, providing feedback to the sales and marketing teams.

Key Achievements

→Successfully executed brand activations across multiple retail outlets by securing owner buy-in and ensuring 100% compliance with visual merchandising standards.
→Improved on-ground product visibility and consumer interest through strategic placement of promotional materials and relationship management with shop owners.

Aug 2023 – Sep 2023

WORK

Sales and Marketing Internee

Kohinoor Textile Mills Ltd.
Lahore, Pakistan
Conducted market research and customer demand analysis to support product positioning and marketing strategy execution. Coordinated with production and merchandising teams to ensure accurate, brand-consistent order execution and client communication.
•Conducted market research and customer demand analysis to support product positioning and marketing strategy execution.
•Coordinated with production and merchandising teams to ensure accurate, brand-consistent order execution and client communication.

Key Achievements

→Identified seasonal and segment-based shifts in fabric demand through market research, enabling the production team to prioritize high-demand designs and optimize inventory planning.

Project Portfolio

PERSONAL

Present

Personal Content Creation & Strategy

Content Creator & Strategist

End-to-end creation of short-form video content for personal social media channels, focusing on attention-grabbing hooks, audience retention, and trending formats. Handles the full lifecycle from ideation and filming to CapCut editing and Canva graphic design.
TikTokCapCutCanvaInstagram Reels

Education

2021 – 2025

BBA (Honours)

Quaid-i-Azam University, IslamabadSpecialization in Marketing

Relevant Coursework

Marketing ManagementBrand ManagementConsumer BehaviorDigital MarketingBusiness Communication

Societies & Activities

Finance Catalyst Society

Social Impact & Activities

Nov 2022 – Dec 2022

Finance Catalyst Society

Millennium Fellow

Organized 5+ finance seminars with industry experts, managing event promotion and student outreach content, engaging 300+ students. Led the 'InvestHer' initiative, delivering 6 financial literacy workshops — including promotional content and outreach — empowering 200+ female students.

EngagementORGANIZER

2022

InvestHer InitiativeWORKSHOP

InvestHer Financial Literacy Workshops

Delivered 6 financial literacy workshops empowering 200+ female students.

Vision & Goals

Core Drivers

What are my motivations

Learning and growth in fast-paced environments

Cross-functional contribution beyond core job roles

Creativity and innovation in business development and content strategy

Objectives

Goals and Aspirations

01

Seeking roles in startup engagement and business development where I can solve problems and contribute creatively.

Skills & Interests

LinkedIn

TikTok

X (Twitter)

Reels & short-form video

Instagram

Facebook

MS Word

MS PowerPoint

CapCut

Campaign Coordination

Canva

Brand Activation

CRM Systems

ChatGPT/AI productivity tools

Consumer Behavior

MS Excel

Content Planning

Brand Positioning

Market Research

Social Media Analytics

Email Marketing

SEO basics

Areas of Expertise

Community Engagement

Communication

Working across multiple languages, enabling global collaboration and clear technical outreach.

Punjabi
Urdu
English

Let's Connect

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