Umar Abbas

Business Development & Brand Strategy | Content Creator | BBA (Hons)

Based in: Lahore, PakistanMost recently: Assistant Manager, Business Development, Zameen.comExperience: 1 year

Hire me

Business Development professional with a proven ability to manage high-volume lead pipelines (40-60 active leads) and close complex deals through relationship management. Experienced in executing on-ground brand activations for PepsiCo and creating engaging short-form content with thousands of views. Passionate about the startup ecosystem and driving growth through a mix of traditional sales grit and modern digital storytelling.

Experience

Assistant Manager, Business Development

Zameen.comIslamabad, PakistanworkJul 2025 – Feb 2026

Summary

Managed client communication and proposal content end-to-end, applying clear, persuasive messaging similar to audience-focused social copy. Maintained a CRM-based client database and tracked engagement/response patterns to prioritize follow-ups — the same data-driven approach used in social analytics. Coordinated cross-functionally with internal teams to align messaging and offers with business goals, mirroring content-brand alignment in marketing teams. Reported monthly performance insights to senior management, building a habit of concise, metrics-backed reporting.

Results

  • Successfully retained and closed a high-risk deal by restructuring the proposal and value proposition after identifying client budget and alignment concerns through active listening.
  • Managed a pipeline of 40–60 active leads simultaneously, ensuring timely follow-ups and conversion.
  • Generated and delivered multiple customized business proposals weekly based on specific client requirements.
CRM SystemsSocial Analytics

Finance Internee

Ministry of FinanceIslamabad, PakistaninternshipJul 2024 – Sep 2024
Prepared 12+ monthly reports supporting HR and budgeting functions, improving data accuracy and resource allocation by ~15%. Built strong analytical and reporting skills, transferable to tracking and presenting campaign performance metrics.

Sales Internee

PepsiCoIslamabad, PakistanworkJul 2024 – Aug 2024

Summary

Supported brand activation campaigns, coordinating with outlet owners on in-store promotional execution and visual merchandising — directly relevant to brand-aligned content creation. Gathered on-ground consumer insights and trend data across urban zones, feeding findings into marketing and distribution decisions. Tracked SKU visibility and campaign execution, reporting results to the sales and marketing team.

What I did

  • Coordinated directly with retail outlet owners to implement in-store promotional execution and visual merchandising for Pepsi products.
  • Built and maintained relationships with shop owners to ensure long-term support for brand campaigns and SKU visibility.
  • Tracked and reported on campaign execution and product visibility, providing feedback to the sales and marketing teams.

Results

  • Successfully executed brand activations across multiple retail outlets by securing owner buy-in and ensuring 100% compliance with visual merchandising standards.
  • Improved on-ground product visibility and consumer interest through strategic placement of promotional materials and relationship management with shop owners.

Skills

Technical

LinkedInLinkedIn
TikTok
X (Twitter)
Reels & short-form video
InstagramInstagram
FacebookFacebook
MS Word
MS PowerPoint
CapCut
Campaign Coordination
Canva
Brand Activation
CRM Systems
ChatGPT/AI productivity tools
Consumer Behavior
MS Excel
Content Planning
Brand Positioning
Market Research
Social Media Analytics
Email Marketing
SEO basics

Areas of expertise

Community Engagement

Languages

Punjabi
Urdu
English

Projects

Personal Content Creation & Strategy

Content Creator & Strategistpersonal
End-to-end creation of short-form video content for personal social media channels, focusing on attention-grabbing hooks, audience retention, and trending formats. Handles the full lifecycle from ideation and filming to CapCut editing and Canva graphic design.
TikTokCapCutCanvaInstagram Reels

Education

BBA (Honours)

Quaid-i-Azam University, IslamabadMarketing2021 – 2025

Coursework

Marketing ManagementBrand ManagementConsumer BehaviorDigital MarketingBusiness Communication

Societies & activities

Finance Catalyst Society

Social impact & activities

Millennium Fellow

Finance Catalyst SocietyorganizerNov 2022 – Dec 2022

Organized 5+ finance seminars with industry experts, managing event promotion and student outreach content, engaging 300+ students. Led the 'InvestHer' initiative, delivering 6 financial literacy workshops — including promotional content and outreach — empowering 200+ female students.

InvestHer Financial Literacy Workshops

InvestHer Initiativeworkshop2022

Delivered 6 financial literacy workshops empowering 200+ female students.

What drives the work

Motivations

  • Learning and growth in fast-paced environments
  • Cross-functional contribution beyond core job roles
  • Creativity and innovation in business development and content strategy

Objectives

  • Seeking roles in startup engagement and business development where I can solve problems and contribute creatively.
Hire UmarReach out about a role, a contract or a conversation.For recruiters

Umar's twin is AI, it can make mistakes.

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