Sana Humayun

Product Manager | Technical Marketer | Design Engineer

Based in: Lahore, PakistanCurrently: Product Marketing Associate, Royal CyberExperience: 1 year

Engineer who thinks like a designer, specializing in Product Management and Technical Marketing. Currently driving growth at Royal Cyber through automation and CRM optimization. Proven ability to build and scale products—from MERN-stack LMS platforms to AI compression pipelines—with a relentless focus on user-centric simplicity.

Experience

Product Marketing Associate

Royal CyberworkMar 2026 – Present

Summary

Sole marketing specialist for Nouraa.ai (AI voice agent platform) and its legal-industry vertical, LawPilots.ai - owning positioning, campaign strategy, and content end-to-end. Led requirements gathering and stakeholder coordination as Project Manager for an AI-powered uncontested divorce platform built for Baloch Law (North Carolina), translating client needs into product requirements and documentation. Built marketing automation workflows using n8n, integrating AI tools (Claude) to streamline content generation, campaign execution, and reporting. Set up and analyzed Google Analytics, Google Tag Manager, and Google Search Console to track acquisition funnels, surface user behavior insights, and inform product and marketing decisions. Managed email journeys, audience segmentation, and campaign execution in Microsoft Dynamics 365 Dataverse Marketing CRM. Produced product demo and marketing videos using HeyGen to support go-to-market launches. Tracked marketing and product deliverables in Jira, collaborating cross-functionally with engineering and product teams.

What I did

Led brand imaging and website design for LawPilots.ai, creating a cohesive visual identity and user-centric interface for the legal vertical.

Results

Automated daily multi-platform social media posting (FB, IG, LI, YT) using n8n and Claude, reducing manual effort to a single approval click and ensuring 100% consistency in content output.
Identified Reddit as a high-engagement traffic source for LawPilots.ai through Google Analytics, achieving a ~78% engagement rate through manual community outreach.
Optimized email marketing journeys via Microsoft Dynamics 365, successfully driving 57% of total website traffic through targeted CRM-led campaigns.

Nouraa.aiLawPilots.ain8nClaudeGoogle AnalyticsGoogle Tag ManagerGoogle Search ConsoleMicrosoft Dynamics 365 Dataverse Marketing CRMHeyGenJira

Social Media Manager

Podawork2025 – May 2025

Edited 15-35 sec short-form video content for multi-platform product marketing (IG, FB, LinkedIn, YouTube, Twitter). Wrote captions and scheduled posts to increase engagement across target demographics

InstagramFacebookLinkedInYouTubeTwitter

Supplier Researcher

MajorFiguresworkSep 2023 – Jan 2024

Summary

Researched and negotiated deals with US-based brands for Amazon FBA.

What I did

Identified high-potential brands using SellerAmp SAS and Keepa.
Executed daily personalized email outreach to sales managers.
Conducted negotiation calls with distributors to finalize product deals.

SellerAmp SASKeepaMarket ResearchNegotiation

Skills

Technical

Jira

Requirements Gathering

Claude/AI Tools

Canva

CapCut

Google Tag Manager

n8n Workflow Automation

Google Search Console

Microsoft Dynamics 365 Dataverse Marketing CRM

Google Analytics

JavaScript

React

Figma

Express.js

Python

HeyGen

Node.js

MongoDB

C++

Java

LaTeX

Unity

MATLAB

TypeScript

CSS

Tailwind CSS

Component-based UI styling

Areas of expertise

Stakeholder Management

Projects

Learning Management System for CodeKids

Full-stack Developerpersonal

Developed a full-stack Learning Management System (LMS) as a delivered MVP for a startup targeting young learners. Features RBAC, real-time chat, and analytics. [Demo Access - Admin: zammad@codekids.org.uk / zammad | Tutor: naveed.arshad@gmail.com / naveed | Student: sanahumayunn@gmail.com / sana]

MERN stackMongoDBExpress.jsReactNode.jsCSS

Visit the site

Safarnama: Tourism App

UX Designer / Researcherpersonal

Designed a human-centered mobile app aimed at bridging the cultural awareness gap in Northern Pakistan. Pivoted from manual forms to an OCR-based CNIC extraction to reduce user friction for non-English speakers.

FigmaUser ResearchWireframingPrototyping

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Llama 3.1 Compression Pipeline (Prune → GGUF → Quantize)

personal

Developed a cloud-based pipeline to compress Llama 3.1 8B for edge device deployment (e.g., Raspberry Pi 5). Implemented a three-stage process: pruning 25% of weights (MLP layers), converting to GGUF format, and 4-bit/3-bit quantization. Leveraged Modal for A100/T4 GPU acceleration.

ModalLlama 3.1PythonGGUFQuantizationPruningA100T4

GirlPower Thrift

personal

A community-focused thrifting platform developed for the university female community, allowing users to list items and communicate directly with sellers via integrated messaging.

Firebase AuthVercelReact

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Education

BS

Lahore University of Management SciencesComputer ScienceGPA 3.2 / 4Sep 2022 – Jun 2026

Coursework

Human-Computer Interaction (HCI)Internet of Things (IoT)

Societies & activities

LUMS Model UN (LUMUN) Society

Social impact & activities

Committee Chair, Crisis Committee

LUMS Model UN (LUMUN) Societyorganizer

Served as Committee Chair for the Crisis Committee. Previously served as Assistant Committee Director (ACD) for the United Nations Security Council (UNSC) during the first year.

Vice President Operations

Feminist Society - LUMSorganizerJun 2024 – May 2025

Oversaw Marketing, HR, and Events departments, organizing campus-wide campaigns and advocacy programs. Partnered with organizations including Aurat March, SWGI, and KSS to lead initiatives focused on women's rights and community outreach.

What drives the work

Motivations: Solving human friction through intuitive design and automation
Bridging the gap between engineering complexity and user simplicity
Objectives: Product Management roles in founding teams or tech-first startups
Product Marketing for AI and SaaS platforms

Hire SanaReach out about a role, a contract or a conversation.For recruiters

Sana's twin is AI, it can make mistakes.

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