Sana Humayun

Product Marketer & Automation Specialist | Scaling AI Platforms with n8n & Data

Hiring? Every applicant arrives already interviewed.

Overview

Product Marketing specialist with a technical edge, currently driving growth for AI voice platforms at Royal Cyber. Expert in building low-code automation workflows (n8n + Claude) that eliminate manual overhead and leveraging data (GA/GTM) to optimize acquisition funnels. LUMS graduate with a background in MERN stack development and human-centered UX design.

Lahore, Pakistan

Experience

Mar 2026

WORK

Product Marketing Associate

Royal Cyber

Sole marketing specialist for Nouraa.ai (AI voice agent platform) and its legal-industry vertical, LawPilots.ai - owning positioning, campaign strategy, and content end-to-end. Led requirements gathering and stakeholder coordination as Project Manager for an AI-powered uncontested divorce platform built for Baloch Law (North Carolina), translating client needs into product requirements and documentation. Built marketing automation workflows using n8n, integrating AI tools (Claude) to streamline content generation, campaign execution, and reporting. Set up and analyzed Google Analytics, Google Tag Manager, and Google Search Console to track acquisition funnels, surface user behavior insights, and inform product and marketing decisions. Managed email journeys, audience segmentation, and campaign execution in Microsoft Dynamics 365 Dataverse Marketing CRM. Produced product demo and marketing videos using HeyGen to support go-to-market launches. Tracked marketing and product deliverables in Jira, collaborating cross-functionally with engineering and product teams.

•Sole marketing specialist for Nouraa.ai (AI voice agent platform) and its legal-industry vertical, LawPilots.ai - owning positioning, campaign strategy, and content end-to-end.

•Led requirements gathering and stakeholder coordination as Project Manager for an AI-powered uncontested divorce platform built for Baloch Law (North Carolina), translating client needs into product requirements and documentation.

•Built marketing automation workflows using n8n, integrating AI tools (Claude) to streamline content generation, campaign execution, and reporting.

•Set up and analyzed Google Analytics, Google Tag Manager, and Google Search Console to track acquisition funnels, surface user behavior insights, and inform product and marketing decisions.

•Managed email journeys, audience segmentation, and campaign execution in Microsoft Dynamics 365 Dataverse Marketing CRM.

•Produced product demo and marketing videos using HeyGen to support go-to-market launches.

•Tracked marketing and product deliverables in Jira, collaborating cross-functionally with engineering and product teams.

Key Achievements

→Automated daily multi-platform social media posting (FB, IG, LI, YT) using n8n and Claude, reducing manual effort to a single approval click and ensuring 100% consistency in content output.

→Identified Reddit as a high-engagement traffic source for LawPilots.ai through Google Analytics, achieving a ~78% engagement rate through manual community outreach.

→Optimized email marketing journeys via Microsoft Dynamics 365, successfully driving 57% of total website traffic through targeted CRM-led campaigns.

Nouraa.aiLawPilots.ain8nClaudeGoogle AnalyticsGoogle Tag ManagerGoogle Search ConsoleMicrosoft Dynamics 365 Dataverse Marketing CRMHeyGenJira

2025 – May 2025

WORK

Social Media Manager

Poda

Edited 15-35 sec short-form video content for multi-platform product marketing (IG, FB, LinkedIn, YouTube, Twitter). Wrote captions and scheduled posts to increase engagement across target demographics

•Edited 15-35 sec short-form video content for multi-platform product marketing (IG, FB, LinkedIn, YouTube, Twitter).

•Wrote captions and scheduled posts to increase engagement across target demographics

InstagramFacebookLinkedInYouTubeTwitter

Sep 2023 – Jan 2024

WORK

Supplier Researcher

MajorFigures

Researched and negotiated deals with US-based brands for Amazon FBA.

•Identified high-potential brands using SellerAmp SAS and Keepa.

•Executed daily personalized email outreach to sales managers.

•Conducted negotiation calls with distributors to finalize product deals.

SellerAmp SASKeepaMarket ResearchNegotiation

Project Portfolio

PERSONAL

Present

Safarnama: Tourism App

UX Designer / Researcher

Designed a human-centered mobile app aimed at bridging the cultural awareness gap between locals and tourists in Northern Pakistan. Conducted full-cycle user research, wireframing, prototyping, and usability testing to ensure accessibility, cultural sensitivity, and monetization opportunities for local communities.

FigmaUser ResearchWireframingPrototyping

PERSONAL

Present

Learning Management System for CodeKids

Full-stack Developer

Developed a full-stack Learning Management System (LMS) as a delivered MVP for a startup targeting young learners. The system featured role-based access control (RBAC), user dashboards for students, tutors, and admins, assignment upload and grading workflows, real-time chat, certificate generation, and analytics dashboards.

MERN stackMongoDBExpress.jsReactNode.js

Education

Sep 2022 – Jun 2026

BS

Lahore University of Management SciencesSpecialization in Computer Science

GPA: 3.2 / 4

Relevant Coursework

Internet of Things (IoT)Human-Computer Interaction (HCI)

Societies & Activities

Feminist Society - LUMS

Social Impact & Activities

LUMS Model UN (LUMUN) Society

Committee Chair / Assistant Committee Director

Served as Assistant Committee Director (ACD) for the United Nations Security Council (UNSC) in the first year and Committee Chair for the Crisis Committee in the second year.

EngagementORGANIZER

Jun 2024 – May 2025

Feminist Society - LUMS

Vice President Operations

Oversaw Marketing, HR, and Events departments, organizing campus-wide campaigns and advocacy programs. Partnered with organizations including Aurat March, SWGI, and KSS to lead initiatives focused on women's rights and community outreach.

EngagementORGANIZER