Rahimeen Ali

Product-focused Economist | Bridging User Research & Technical Architecture

Most recently: Product Intern, NLC Smart SolutionsExperience: 2 years

Hire me

Economics and Mathematics graduate from LUMS with a proven track record in product discovery and technical documentation. From leading SEO audits at NLC Smart Solutions to designing user-centered campus platforms like LUMS Markaz, I specialize in translating complex qualitative research into actionable product requirements and system architectures.

Experience

Product Intern

NLC Smart SolutionsworkJun 2026

Summary

Focusing on product requirements definition and UX audits for travel intelligence and corporate platforms.

What I did

  • Mapped user and product requirements for a B2B travel intelligence chatbot, translating real-time traffic update needs into functional specifications and user flows.
  • Authored technical product proposals and mapped end-to-end system workflows using Miro
  • Executed a comprehensive UI/UX and SEO audit of the corporate web platform, converting usability heuristic evaluations into a prioritized backlog.

Results

  • Authored comprehensive technical product proposals for major oil and gas regulatory and exploration companies, detailing integrated software and hardware tracking solutions.
  • Developed a pitch deck and functional requirements for a B2B travel intelligence chatbot, enabling long-haul logistics companies to proactively manage routes based on road and weather data rather than reactive driver feedback.
MiroSEOUI/UX AuditPRDsHeuristic Evaluation

Director of Media

Animal Welfare Society (AWS)workAug 2025 – May 2026

Summary

Led the media department, overseeing brand visual strategy and content creation for a student-led animal welfare organization.

What I did

  • Led a creative team to produce social media posts and posters, balancing leadership with hands-on design contribution.
  • Developed a vibrant, Gen-Z oriented visual identity for the society, contrasting with more traditional professional brand styles.
  • Managed end-to-end content production for social media platforms to drive community engagement and awareness.
CanvaGraphic DesignTeam LeadershipBrand Adaptation

Assistant Director, Promotions & Publications

LUMS Entrepreneurial SocietyworkAug 2023 – May 2024

Summary

Coordinated across 8 cross-functional teams to align execution and maintain consistency across 5 concurrent projects, stakeholder management at scale. Designed and executed content strategy across 7 platforms, tailoring messaging to distinct user segments and engagement goals. Managed logistics and content execution for a flagship campaign hosting 1,000+ delegates against a fixed, non-negotiable timeline.

What I did

  • Designed social media posts and campaign assets using Canva, ensuring strict adherence to the LES professional brand identity.

Results

  • Designed and executed social media content for 5+ concurrent projects, maintaining a professional and clean brand identity while adapting to specific project-based visual themes.
CanvaBrand IdentitySocial Media Strategy

Skills

Technical

Requirements gathering & documentation
User & stakeholder research
FigmaFigma
Canva
User-centered design
Usability testing
Qualitative analysis
Causal inference
Excel
Miro
Feature prioritization
Competitive/gap analysis
NumPy
Data cleaning & EDA
Roadmap input
ATLAS.ti
PythonPython
Pandas
Stata
scikit-learn
PRDs
Heuristic Evaluation

Areas of expertise

Cross-functional collaboration
Stakeholder management

Projects

Stress Analysis of University Students

Data-Driven Research (Causal Inference)academic
Applied causal inference methods (Python: NumPy, Pandas, Matplotlib) to a 150-respondent survey dataset to identify the primary drivers of an outcome — the same analytical approach used to isolate product/feature drivers of user behavior. Identified academic pressure, financial concern, and career uncertainty as the three primary causal drivers, informing targeted intervention recommendations.
PythonNumPyPandasMatplotlib

LUMS Markaz — E-Commerce Platform

HCI Project Leadacademic
Led user and stakeholder research to define core product requirements for a user-centered campus e-commerce platform.
Figma

Caregiver Support System

UX Design Researcherpersonal
Senior project mapping logistical stressors and emotional strains within collectivist caregiving environments. Designed a dual-interface support system and pivoted focus to the caregiver side after usability testing revealed adoption barriers for elderly users, demonstrating a research-led product pivot.
ATLAS.tiFigma

Media

Education

BSc (Hons) Economics & Mathematics, Computer Science Minor

Lahore University of Management Sciences (LUMS)Economics & Mathematics, Computer Science MinorGPA 3.282022 – 2026

Coursework

Human-Computer InteractionData ScienceStatistics and Data AnalysisWomen’s Lives across Cultures (Qualitative research)

IB Diploma Programme

Beaconhouse Newlands2020 – 2022

Recognition

Awards

Dean’s Honour List Award

Lahore University of Management Sciences

Outstanding academic performance

Certifications

IB Diploma Programme: 42/45 points

Beaconhouse Newlands2022
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