Muhammad Muzammil

Muhammad Muzammil

Brand Designer & Visual Strategist | Crafting High-Conversion Real Estate Portals & Premium Brand Identities

Based in: Lahore, PakistanMost recently: Brand Designer & Visual Strategist, Saad Ahsan Residency and CitizenshipExperience: 4 years

Hire me

Strategic Brand Designer with a track record of driving lead conversion in the Dubai real estate market. Expert in translating complex investor needs into intuitive UX, as seen in the Aksa Properties portal redesign which significantly improved lead quality and sales conversion. Experienced in leading brand identity for international residency and investment programs.

Experience

Brand Designer & Visual Strategist

Saad Ahsan Residency and CitizenshipOnsiteworkMar 2026

Summary

Led brand identity, marketing collateral, and digital design across residency and investment programs.

What I did

  • Designed the Aksa Properties real estate portal for the Dubai market, focusing on user experience and lead conversion.
  • Developed the brand identity and visual assets for Aksa Capital, an investment firm based in Portugal.
  • Created landing pages, presentations, social media campaigns, brochures, and sales materials for international audiences.
  • Collaborated with cross-functional teams to deliver consistent, premium brand experiences across digital and print touchpoints.

Results

  • Redesigned the Aksa Properties portal with a simplified property overview, map view, and dedicated features panel to improve user navigation.
  • Integrated an ROI and property value section specifically for investors, directly increasing the quality and 'maturity' of incoming leads.
  • Humanized the property search experience by adding direct 'contact to agent' sections, leading to a higher lead-to-ticket conversion ratio.
  • Increased lead-to-ticket ratio from 11% to 39% through strategic UX redesigns.
Digital DesignBrand IdentityPrint Design

Brand Strategist

PuaintaRemoteworkJun 2025 – Dec 2025

Summary

Defined brand positioning, tone of voice, and messaging frameworks

What I did

  • Conducted research to align brand strategy with target audience insights
  • Collaborated with designers and stakeholders to ensure strategic consistency
  • Conducted iterative refinement of layouts and interaction patterns to improve engagement, trust signals, and conversion pathways.
Brand StrategyUser Research

Brand Designer

MAC INSIGHT GROUPRemoteworkMar 2025 – Sep 2025

Summary

Led brand identity development for diverse clients, including logo systems, visual language frameworks, typography hierarchy, and scalable design assets.

What I did

  • Designed high-impact marketing collateral, digital creatives, and brand communication materials across social media, web interfaces, and print applications.
  • Created presentation decks and brand case studies to support client pitches, campaign strategies, and internal creative alignment.
  • Developed comprehensive brand guidelines to ensure visual consistency, usage discipline, and effective brand communication across internal and external touchpoints.
Logo SystemsTypographyBrand Guidelines

Skills

Technical

Visual Design
Adobe Illustrator
Adobe Photoshop
FigmaFigma
Brand Identity
Brand Strategy
UI/UX Design
User Research
User Personas
Prototyping
Miro
SketchSketch
Canva
User Stories
JIRAJIRA
TrelloTrello

Projects

ROOTZ WEBSITE

Designerpersonal
Designed a web platform to help users learn, explore, and start urban gardening with accessible resources, plant guides, and beginner-friendly tools. Conducted UX research including surveys, interviews, persona development, and journey mapping to understand user needs around home gardening and sustainable living. Structured information architecture and user flows to simplify content discovery, plant selection, and learning modules for first-time gardeners.
UX ResearchInformation ArchitectureUser FlowsSurveysInterviewsPersona DevelopmentJourney Mapping
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INFINITY CLUB APP

Designerpersonal
Designed a mobile app offering exclusive shopping discounts and digital membership deals. Conducted user research to understand buying behavior and loyalty preferences. Created user flows for sign-up, deal browsing, and discount-card redemption. Designed wireframes and high-fidelity prototypes with a clean and intuitive interface.
User ResearchUser FlowsWireframesHigh-fidelity Prototypes
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MUZZLAB WEBSITE

Founder & Lead Strategistpersonal
Built a design studio helping founders and creators turn ideas into real products, brands, and digital experiences. Provided end-to-end services including product strategy, branding, UX/UI design, and prototyping. Managed project timelines, client communication, and collaborative workflows for high-quality deliverables.
Product StrategyBrandingUX/UI DesignPrototyping
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ROOTZ

Designerpersonal
An app made for sustainability focused mobile shopping experience helps users discover eco-friendly products and ethical brands efficiently. Did UX research through surveys, user flow, site and journey maps, personas, and interviews. Made the whole interface of the ROOTZ wireframe and high-fidelity prototype
UX ResearchSurveysUser FlowSite MapsJourney MapsPersonasInterviewsWireframingHigh-fidelity Prototype
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Education

Bachelors

University of Engineering and TechnologyProduct and Industrial Design2022 – 2026

Societies & activities

SPID UET

Certification

University of LondonBrand Management2025 – 2025

Recognition

Certifications

Brand Management

University of London2025

Governance & advisory

Executive Member

OPEN Lahoreother

President

SPID UETother

Social impact & activities

Volunteer

Milkar, Pakistanvolunteer
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Muhammad's twin is AI, it can make mistakes.

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