Muhammad.
Kanvis
Muhammad Muzammil
Brand Designer & Visual Strategist | Crafting High-Conversion Real Estate Portals & Premium Brand Identities
Overview
Strategic Brand Designer with a track record of driving lead conversion in the Dubai real estate market. Expert in translating complex investor needs into intuitive UX, as seen in the Aksa Properties portal redesign which significantly improved lead quality and sales conversion. Experienced in leading brand identity for international residency and investment programs.
Lahore, Pakistan
Experience
Mar 2026
WORK
Brand Designer & Visual Strategist
Saad Ahsan Residency and Citizenship
Onsite
Led brand identity, marketing collateral, and digital design across residency and investment programs.
•Led brand identity, marketing collateral, and digital design across residency and investment programs.
•Designed the Aksa Properties real estate portal for the Dubai market, focusing on user experience and lead conversion.
•Developed the brand identity and visual assets for Aksa Capital, an investment firm based in Portugal.
•Created landing pages, presentations, social media campaigns, brochures, and sales materials for international audiences.
•Collaborated with cross-functional teams to deliver consistent, premium brand experiences across digital and print touchpoints.
Key Achievements
→Redesigned the Aksa Properties portal with a simplified property overview, map view, and dedicated features panel to improve user navigation.
→Integrated an ROI and property value section specifically for investors, directly increasing the quality and 'maturity' of incoming leads.
→Humanized the property search experience by adding direct 'contact to agent' sections, leading to a higher lead-to-ticket conversion ratio.
→Increased lead-to-ticket ratio from 11% to 39% through strategic UX redesigns.
Digital DesignBrand IdentityPrint Design
Jun 2025 – Dec 2025
WORK
Brand Strategist
Puainta
Remote
Defined brand positioning, tone of voice, and messaging frameworks
•Defined brand positioning, tone of voice, and messaging frameworks
•Conducted research to align brand strategy with target audience insights
•Collaborated with designers and stakeholders to ensure strategic consistency
•Conducted iterative refinement of layouts and interaction patterns to improve engagement, trust signals, and conversion pathways.
Brand StrategyUser Research
Mar 2025 – Sep 2025
WORK
Brand Designer
MAC INSIGHT GROUP
Remote
Led brand identity development for diverse clients, including logo systems, visual language frameworks, typography hierarchy, and scalable design assets.
•Led brand identity development for diverse clients, including logo systems, visual language frameworks, typography hierarchy, and scalable design assets.
•Designed high-impact marketing collateral, digital creatives, and brand communication materials across social media, web interfaces, and print applications.
•Created presentation decks and brand case studies to support client pitches, campaign strategies, and internal creative alignment.
•Developed comprehensive brand guidelines to ensure visual consistency, usage discipline, and effective brand communication across internal and external touchpoints.
Logo SystemsTypographyBrand Guidelines
Jul 2024 – Mar 2025
WORK
Brand Designer & Visual Designer
Hawker Buns
Remote – Halifax, Canada
Created brand identity and visual language for a food brand
•Created brand identity and visual language for a food brand
•Designed packaging, menu visuals, and promotional creatives
•Helped position the brand with a modern and premium feel
•Produced brand identity assets and digital creatives to support marketing and client-facing projects.
Packaging DesignVisual Language
Jul 2024 – Dec 2024
WORK
Lead Designer
ANTIDOTE
Remote
Contributed to cross-functional digital design initiatives within the solar energy sector, supporting Nanocells Energy and partner companies.
•Contributed to cross-functional digital design initiatives within the solar energy sector, supporting Nanocells Energy and partner companies.
•Designed responsive website interfaces with a focus on clarity, product education, and high-performance user journeys for renewable energy buyers.
•Created modular design systems and UI component libraries to ensure scalability and visual consistency across B2B and B2C touchpoints.
•Conducted iterative refinement of layouts and interaction patterns to improve engagement, trust signals, and conversion pathways.
Design SystemsUI Component LibrariesResponsive Design
2024 – Jun 2024
WORK
UI UX & Visual Designer
VEDA AI
United Kingdom – Onsite (through local partner Company)
I worked as a UI/UX & Visual Designer to design intuitive dashboards, brand assets, and marketing creatives for AI-powered applications.
•I worked as a UI/UX & Visual Designer to design intuitive dashboards, brand assets, and marketing creatives for AI-powered applications.
•Designed user-friendly dashboards and interfaces, translating complex AI processes into clear and engaging visuals for clients.
•Developed prototypes and components of libraries, ensuring consistency across web and mobile platforms.
•Produced brand identity assets and digital creatives to support marketing and client-facing projects.
FigmaCanvaAdobe Creative SuitePrototyping
2023 – 2024
VOLUNTEER
Deputy Director of Design
AsMe Society
University Campus
Contributed to cross-functional digital design initiatives within the solar energy sector, supporting Nanocells Energy and partner companies.
•Contributed to cross-functional digital design initiatives within the solar energy sector, supporting Nanocells Energy and partner companies.
•Designed responsive website interfaces with a focus on clarity, product education, and high-performance user journeys for renewable energy buyers.
•Created modular design systems and UI component libraries to ensure scalability and visual consistency across B2B and B2C touchpoints.
•Conducted iterative refinement of layouts and interaction patterns to improve engagement, trust signals, and conversion pathways.
Design SystemsUI Components
Dec 2022 – 2024
WORK
Creative Graphic Designer
Design for Good
Remote
Designed and developed engaging and creative educational materials for children.
•Designed and developed engaging and creative educational materials for children.
•Collaborated with a team of designers to revamp the Menstruation Education campaign.
•Focused on creating inclusive and informative content to educate and empower individuals on menstrual health.
•Contributed to the design and development of DOWZR, a project aimed at promoting water conservation.
•Created visually appealing and informative content to raise awareness about the importance of saving water.
Graphic DesignEducational Materials
Project Portfolio
Present
ROOTZ WEBSITE
Designer
Designed a web platform to help users learn, explore, and start urban gardening with accessible resources, plant guides, and beginner-friendly tools. Conducted UX research including surveys, interviews, persona development, and journey mapping to understand user needs around home gardening and sustainable living. Structured information architecture and user flows to simplify content discovery, plant selection, and learning modules for first-time gardeners.
UX ResearchInformation ArchitectureUser FlowsSurveysInterviewsPersona DevelopmentJourney Mapping
Present
INFINITY CLUB APP
Designer
Designed a mobile app offering exclusive shopping discounts and digital membership deals. Conducted user research to understand buying behavior and loyalty preferences. Created user flows for sign-up, deal browsing, and discount-card redemption. Designed wireframes and high-fidelity prototypes with a clean and intuitive interface.
User ResearchUser FlowsWireframesHigh-fidelity Prototypes
Present
MUZZLAB WEBSITE
Founder & Lead Strategist
Built a design studio helping founders and creators turn ideas into real products, brands, and digital experiences. Provided end-to-end services including product strategy, branding, UX/UI design, and prototyping. Managed project timelines, client communication, and collaborative workflows for high-quality deliverables.
Product StrategyBrandingUX/UI DesignPrototyping
Present
ROOTZ
Designer
An app made for sustainability focused mobile shopping experience helps users discover eco-friendly products and ethical brands efficiently. Did UX research through surveys, user flow, site and journey maps, personas, and interviews. Made the whole interface of the ROOTZ wireframe and high-fidelity prototype
UX ResearchSurveysUser FlowSite MapsJourney MapsPersonasInterviewsWireframingHigh-fidelity Prototype
Education
2022 – 2026
Bachelors
University of Engineering and TechnologySpecialization in Product and Industrial Design
Societies & Activities
SPID UET
2025 – 2025
Certification
University of LondonSpecialization in Brand Management
Impact & Recognition
Professional Certifications
University of London · 2025
Brand Management
Governance & Advisory
OPEN Lahore
Executive Member
OTHER
SPID UET
President
OTHER
Social Impact & Activities
Milkar, Pakistan
Volunteer
EngagementVOLUNTEER
Skills & Interests
Visual Design
TECHNICAL
Adobe Illustrator
TOOL
Adobe Photoshop
TOOL
Figma
TOOL
Brand Identity
TECHNICAL
Brand Strategy
TECHNICAL
UI/UX Design
TECHNICAL
User Research
TECHNICAL
User Personas
TECHNICAL
Prototyping
TECHNICAL
Miro
TOOL
Sketch
TOOL
Canva
TOOL
User Stories
TECHNICAL
JIRA
TOOL
Trello
TOOL
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