Muhammad Ali Sajjad

Muhammad Ali Sajjad

Management Sciences Student at LUMS | Startup Ecosystem & Partnerships Enthusiast

Based in: Lahore, PakistanMost recently: Events and Partnership Intern, COLABSExperience: 1 year

Hire me

BSc. (Hons) Management Sciences student at LUMS with a diverse background in startup partnerships, marketing, and business consulting. Proven track record in developing business plans for 50+ entrepreneurs and leading marketing strategies for major brands like Samsung. Passionate about ecosystem building, financial modeling, and driving community engagement.

Experience

Events and Partnership Intern

COLABSworkJun 2025 – Aug 2025
ajor brand partnerships signed
2major brand partnerships signed
average event attendance
20+average event attendance

Summary

Conducted ecosystem, industry, and competitor research to inform strategic positioning and partnership development initiatives. Conceptualize, plan & support the execution of initiatives like Networking Thursdays, Coffee Beats, and COLABS Connect, ensuring alignment with community engagement goals. Developed pitch decks and strategic proposals by synthesizing research insights into clear, actionable recommendations.

Results

  • Secured strategic partnerships with major brands including Papa Johns and Brim Burgers.
  • Managed 'Networking Thursdays' events with a consistent turnout of 20+ community members.

Business Consultant

Kaarvan Craft FoundationworkOct 2024 – Feb 2025

Summary

Developed 50+ tailored business plans for underprivileged women entrepreneurs. These plans focused on enhancing social media presence, defining unique selling propositions (USPs), building financial models, competitive analysis, and optimizing inventory management, empowering them to scale their businesses effectively. Boosted social media engagement by 25% by optimizing insights and audience targeting.

What I did

  • Optimized insights and audience targeting.
Financial ModelingSocial Media AnalyticsInventory Management

Marketing Intern

Cartel PR AgencyworkJun 2023 – Aug 2023

Summary

Compiled a list of 400+ influencers across categories, including fashion, food, sports, and comedy, enabling targeted marketing strategies and brand collaborations. Led a 5-member team in developing comprehensive marketing plans for Samsung’s phone launch and Insignia’s Eid collection launch, focusing on strategic positioning, audience engagement, and campaign execution.

Results

  • Developed marketing ideas for Samsung and Insignia launches that were featured in the final client presentations.
  • Authored social media content for Insignia’s Eid collection, resulting in multiple tweets being published on their official brand account.
  • Curated a database of 400+ influencers across fashion, food, and sports, serving as the foundation for targeted campaign outreach.

Skills

Technical

MS Excel (Advanced)
Market Sizing
Financial Modeling
Variance Analysis
Budgeting & Forecasting
Cost-Volume-Profit (CVP) Analysis
VBA
Supply Chain Finance
Association-rule mining
Clustering
Regression modeling

Areas of expertise

Designing (Clothes)

Projects

State-Level EV Adoption & Chronic Disease Burden Analysis

academic
Combined multi-source datasets (2017–2024) to construct standardized EV adoption and health-burden indices for comparative analysis. Used clustering, association-rule mining, and regression modeling to identify EV adoption segments and evaluate relationships with chronic disease indicators.
ClusteringAssociation-rule miningRegression modelingData Analysis

Pir Sohawa Farm-to-Table: Market Sizing, Capacity Planning & P&L Model

Financial Lead / Analystpersonal
Sized market opportunity for a Pir Sohawa farm-to-table concept using industry growth benchmarks and tourism trends to support feasibility analysis. Built Year-1 financial projections (PKR 185M sales; PKR 24M profit) and validated demand through customer surveys showing strong interest in organic dining, seasonal menus, and experiential offerings.
ExcelFinancial ModelingSensitivity AnalysisMarket Sizing

Multi-Depot Vehicle Routing Cost Optimization

Lead Analyst / Modelerpersonal
Modeled demand forecasts (~297k+ material units annually) and optimized order quantities to minimize total inventory cost. Implemented lead-time–based reorder triggers (2–7 days) incorporating supplier MOQs for operational efficiency.
ExcelDemand ForecastingInventory OptimizationMOQ Analysis

Education

BSc. (Hons)

Lahore University of Management SciencesManagement SciencesGPA 3.2Aug 2022 – May 2026

Coursework

Principles of MarketingBusiness Data ManagementBusiness AnalyticsDecision Analysis & Operations Management

Societies & activities

LUMS Photographic SocietyLUMS Equestrian Society

O Levels & A Levels

Beaconhouse Defense CampusSep 2017 – May 2022

Societies & activities

BDCMUNBDC MUN Society

Recognition

Awards

Winner - Case at LUMS

Lahore University of Management Sciences2024

Governance & advisory

Director Logistics

The Unorthodox Studentother

Director General

BDCMUNother

President

BDC MUN Societyother

Director Marketing

LUMS Equestrian Societyboard member

Impact

  • Updated role to Director Marketing

Director Social Responsibility Program

LUMS Photographic Societyboard member

Impact

  • Updated role to Director Social Responsibility Program

Convener – Mehfil

LUMS Photographic Societyboard member

Impact

  • Updated role to Convener – Mehfil

Social impact & activities

LUMS Annual Photography Summit

LUMS Annual Photography Summitconference talkCategory Head

Category Head

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Muhammad's twin is AI, it can make mistakes.

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