Momina Salman

Strategic Brand Identity and Marketing Designer

Based in: Lahore, PakistanMost recently: Curatorial Intern, Satrang Gallery - Serena HotelExperience: 4 years

A results-driven designer and curator who has successfully increased audience engagement by up to 50% through strategic visual content and digital growth initiatives. She specializes in brand identity, social media management, and creative leadership to drive measurable growth for cultural and educational institutions.

Experience

Curatorial Intern

Satrang Gallery - Serena HotelIslamabad, PakistaninternshipFeb 2026 – Apr 2026

Summary

Exhibition Contribution: Facilitated the development and execution of the curatorial project "Zikr - A Solo Show by Qasim Bugti". Design Strategy: Developed visual and promotional collateral for the exhibition, ensuring consistency with the gallery's brand identity across digital and print media. Digital Growth: Contributed to a 10% increase in Instagram engagement through targeted visual content. Public Outreach: Supported visitor engagement and on-ground coordination to enhance the overall gallery experience and ensure smooth public interaction.

What I did

Produced exhibition invitation cards, wall and label text, social media posts, stories, and print collateral for the gallery space.
Worked within the gallery's existing brand identity and design constraints.

InstagramDigital MediaPrint Media

Assistant Curator

Pakistan National Council of the Arts (PNCA)Islamabad, PakistanworkJun 2025 – Feb 2026

Summary

Curatorial Project Management: Assisted in the planning and organization of the following curatorial projects: "Shared Distances: Edition III of the Young Graduates Exhibition," "In Trinity Together: A Retrospective Exhibition of Raja Changez Sultan," and "In The Meantime: An Installation Garden". Strategic Digital Growth: Executed a high-impact content strategy that doubled the Instagram following from 10,000 to 20,000 and increasing organic engagement by 50%. Workshop Coordination & Execution: Supported the setup and coordination of the following wokrshops: "Watercolours: Brushstrokes and Basics," "Decorative Plaster Cubes," "Pocket Knife Wood Carving Workshop," "Candle Making," and the "Semi-Classical Dance Workshop by Fatima Amjed". Content Performance: Produced targeted video content for specialized workshops that achieved a milestone of over 80,000 views. Visual Marketing & Design: Designed high-quality visual content and promotional materials to strengthen national marketing campaigns and brand visibility. Public Outreach: Facilitated event outreach and enhanced audience engagement through effective communication and cross-departmental coordination.

What I did

Built a restrained visual identity system including a fixed layout grid, limited type palette, and neutral color base to unify diverse artist works.
Planned artist-focused promotional content to build audience connection prior to exhibition launches.
Produced short videos for workshops including wood carving, candle making, and semi-classical dance.

Results

Increased organic engagement by 50%
Achieved a milestone of over 80,000 views on targeted video content

InstagramVideo ContentVisual MarketingVisual Identity SystemsGrid SystemsTypographyContent StrategyInshot

Social Media Manager

Lahore Grammar School ParagonLahore, PakistanworkAug 2022 – May 2025

Summary

Strategic Growth: Spearheaded an 12.5x Instagram expansion, scaling the community from 800 to 10,000 followers through targeted reels and creative storytelling. Institutional Impact: Leveraged social media marketing and brand positioning to drive a 40% increase in student enrollments. Brand Evolution: Directed the modernization of the school's visual identity by implementing contemporary design aesthetics across all digital and print platforms. Publication Design: Designed and produced comprehensive digital newsletters for Junior and Middle School to enhance parent and student communication. Visual Collateral: Produced high-quality flexes, certificates, and printed materials for school functions and marketing campaigns.

What I did

Used master pages, a consistent grid, and paragraph and character styles in Affinity for Junior and Middle School newsletters.

Results

Automated certificate and printed material production by separating student data from design templates, reducing a day's work to under an hour.
Eliminated spelling errors in school function materials by pulling names directly from source data lists into Canva templates.
Developed a data-driven social media strategy by analyzing post reach, saves, and engagement by format, topic, and posting time.
12.5x Instagram expansion (800 to 10,000 followers)
Drove a 40% increase in student enrollments through social media marketing

InstagramReelsDigital NewslettersPrint PlatformsData-Informed Content AnalyticsCanvaAffinityC++

Skills

Technical

Social Media Strategy

Brand Identity

Graphic Design

Canva

Community Management

Exhibition Planning

Workshop Coordination

Layout Design

Mobile Photography

Videography

Data-Informed Content Analytics

Affinity

Spatial Design

Design Systems

Automation

Adobe Illustrator

Inshot

C++

Java

HTML

Figma

Computer Science

CSS

Projects

Shared Distances: Edition III of the Young Graduates Exhibition

Assistant Curatorprofessional

Assisted in the planning and organization of the curatorial project at PNCA.

Instagram

In Trinity Together: A Retrospective Exhibition of Raja Changez Sultan

Assistant Curatorprofessional

Assisted in the planning and organization of the curatorial project at PNCA.

In The Meantime: An Installation Garden

Assistant Curatorprofessional

Assisted in the planning and organization of the curatorial project at PNCA.

Colours - 2022 Edition (Preschool Magazine)

Graphic Design Internprofessional

Designed the annual Preschool Magazine, incorporating age appropriate layouts to reflect student creativity.

Layout DesignAdobe IllustratorAffinity

Zikr - A Solo Show by Qasim Bugti

Curatorial Internprofessional

Facilitated the development and execution of the curatorial project. Developed visual and promotional collateral for the exhibition, ensuring consistency with the gallery's brand identity across digital and print media.

Digital MediaPrint Media

Period Tracking App Prototype

personal

Prototyped a clickable flow in Figma for logging periods and symptoms, viewing a calendar with predictions, and managing privacy settings.

Figma

Education

Bachelors in Computer Science

Virtual UniversityComputer ScienceOct 2022 – Jul 2026

Diploma - Graphic Design

Hunerkuda College of Visual and Performing ArtsGraphic DesignSep 2021 – Aug 2022

Recognition

Certifications

Social Media Marketing Course

Hubspot Academy2025

Social Media Marketing II Course

Hubspot Academy2025

Freelancing Course

DigiSkillsExpires 20212020

Graphic Design Course

DigiSkillsExpires 20212020