Louiza.

Louiza Ehmer

Ecommerce Operations Associate | MS Financial Management @ LUMS | 42% Revenue Growth at Haier

Overview

Data-driven Ecommerce professional with a proven track record of driving 42% revenue growth at Haier Pakistan. Expert in onsite marketing, pricing strategies, and inventory management. Currently pursuing an MS in Financial Management at LUMS, combining analytical rigor with operational excellence to scale digital businesses.

Lahore, Pakistan

Experience

Apr 2026

WORK

Ecommerce Operations Associate

Haier Pakistan

Managed onsite marketing activities including product visibility and promotional placements to drive customer engagement and sales. Achieved a 42% growth in revenue. Developed and optimized product positioning through improved content, categorization, search placement, and product pages to enhance discoverability. Analyzed customer and product performance data to identify growth opportunities and improve marketing decisions. Executed promotional campaigns by aligning product visibility, pricing strategies, and inventory readiness to maximize campaign performance.

•Managed onsite marketing activities including product visibility and promotional placements to drive customer engagement and sales.

•Developed and optimized product positioning through improved content, categorization, search placement, and product pages to enhance discoverability.

•Analyzed customer and product performance data to identify growth opportunities and improve marketing decisions.

•Executed promotional campaigns by aligning product visibility, pricing strategies, and inventory readiness to maximize campaign performance.

Key Achievements

→Consolidated internal stock reports against platform stock and tracked monthly price changes to ensure 100% inventory accuracy and pricing competitiveness.

→Achieved a 42% growth in revenue.

Ecommerce OperationsOnsite MarketingData AnalysisPricing StrategiesInventory Management

Nov 2025 – Feb 2026

INTERNSHIP

Ecommerce Intern

Daraz

Established and maintained a governance model for key vendor tracking to identify and resolve operational concerns. Supported the development of competitive pricing strategies by conducting market analysis. Independently executed onsite visibility and marketing for Haier during Brand Day, achieving an increase in sales of 7 percentage points.

•Established and maintained a governance model for key vendor tracking to identify and resolve operational concerns.

•Supported the development of competitive pricing strategies by conducting market analysis.

•Independently executed onsite visibility and marketing for Haier during Brand Day.

Key Achievements

→Achieved an increase in sales of 7 percentage points during Brand Day.

Market AnalysisVendor TrackingGovernance ModelPricing Strategies

Jul 2024 – Aug 2024

WORK

People Intern

tkxel

Headhunted employees for critical roles, facilitated onboarding and offboarding, developed a performance evaluation form for improved development tracking and employee assessment accuracy. Streamlined workflow and employee pipelines using Zoho and Decibel. Created an HR calendar to refine key HR functions and improve team communication. Organized employee engagement events, contributed to employer branding initiatives, and promoted a positive workplace culture.

•Headhunted employees for critical roles, facilitated onboarding and offboarding.

•Developed a performance evaluation form for improved development tracking and employee assessment accuracy.

•Streamlined workflow and employee pipelines using Zoho and Decibel.

•Created an HR calendar to refine key HR functions and improve team communication.

•Organized employee engagement events.

•Contributed to employer branding initiatives.

•Promoted a positive workplace culture.

Key Achievements

→Developed and implemented a performance evaluation form that was adopted by the HR team for intern assessments.

ZohoDecibelHR CalendarPerformance Evaluation

Project Portfolio

ACADEMIC

Present

Work Breakdown Structure

Team Member

Collaborated with a team to create a work breakdown structure, ensuring efficiency in task delegation and teamwork. Conducted detailed evaluations of expenses, cost-saving measures and reallocation of resources to remain within budget and successfully reduced projected costs by over 20%.

Work Breakdown StructureBudgetingResource Reallocation

ACADEMIC

Present

Research Project

Researcher

Analyzed the effects of conservation on GDP and employment across three countries using Stata for data analysis, uncovering key economic insights.

StataEconomic Analysis

PERSONAL

Present

Final Year Thesis

Researcher

Echoes of Neglect: Investigating Socioeconomic Determinants of Maternal Mortality in Pakistan. Observed the socioeconomic determinants most associated with maternal mortality in Pakistan using Stata. Conducted univariate and bivariate analyses to test strength and association of women's autonomy and understand urban/rural differences in mortality.

StataUnivariate AnalysisBivariate Analysis

Education

Aug 2026

MS Financial Management

Lahore University of Management Sciences (LUMS)Specialization in Financial Management

Oct 2021 – Jun 2025

BS Economics

Forman Christian College University (FCCU)Specialization in Economics

Thesis: Echoes of Neglect: Investigating Socioeconomic Determinants of Maternal Mortality in Pakistan

Relevant Coursework

MicroeconomicsDevelopment EconomicsEconometrics

Societies & Activities

FCCU Women's Empowerment Society

Impact & Recognition

Awards

Forman Christian College University (FCCU)

Vice Rector's List

FCCU Women's Empowerment Society

WESFCCU Director Award

Social Impact & Activities

Aug 2022 – Jun 2023

FCCU Women's Empowerment Society

Director Public Relations

Led PR outreach for the annual breast cancer seminar, partnering with Pink Ribbon. Raised funds for the cause and increased attendance to the seminar by 10%. Conceptualized and managed a panel on AI and its effects on artists in developing nations. Executed event marketing strategies and boosted student engagement by more than 30%.

EngagementORGANIZER

Skills & Interests

Advanced Excel

TECHNICAL

Campaign Planning & Execution

TECHNICAL

Promotional Strategy

TECHNICAL

Product Strategy

TECHNICAL

Traffic & Customer Behavior Analysis

TECHNICAL

Research

TECHNICAL

Stata

TECHNICAL

Public Relations

TECHNICAL

Zoho

TOOL

Areas of Expertise

Communication

Strategic Thinking

Leadership

Adaptability

Problem-Solving

Organization

Communication

Working across multiple languages, enabling global collaboration and clear technical outreach.

German

Korean

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