Louiza Ehmer

Ecommerce Operations Associate | MS Financial Management @ LUMS | 42% Revenue Growth at Haier

Based in: Lahore, PakistanMost recently: Ecommerce Operations Associate, Haier PakistanExperience: 1 year

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Data-driven Ecommerce professional with a proven track record of driving 42% revenue growth at Haier Pakistan. Expert in onsite marketing, pricing strategies, and inventory management. Currently pursuing an MS in Financial Management at LUMS, combining analytical rigor with operational excellence to scale digital businesses.

Experience

Ecommerce Operations Associate

Haier PakistanworkApr 2026

Summary

Managed onsite marketing activities including product visibility and promotional placements to drive customer engagement and sales. Achieved a 42% growth in revenue. Developed and optimized product positioning through improved content, categorization, search placement, and product pages to enhance discoverability. Analyzed customer and product performance data to identify growth opportunities and improve marketing decisions. Executed promotional campaigns by aligning product visibility, pricing strategies, and inventory readiness to maximize campaign performance.

Results

  • Consolidated internal stock reports against platform stock and tracked monthly price changes to ensure 100% inventory accuracy and pricing competitiveness.
Ecommerce OperationsOnsite MarketingData AnalysisPricing StrategiesInventory Management

Ecommerce Intern

DarazinternshipNov 2025 – Feb 2026

Summary

Established and maintained a governance model for key vendor tracking to identify and resolve operational concerns. Supported the development of competitive pricing strategies by conducting market analysis. Independently executed onsite visibility and marketing for Haier during Brand Day, achieving an increase in sales of 7 percentage points.

Results

  • Achieved an increase in sales of 7 percentage points during Brand Day.
Market AnalysisVendor TrackingGovernance ModelPricing Strategies

People Intern

tkxelworkJul 2024 – Aug 2024

Summary

Headhunted employees for critical roles, facilitated onboarding and offboarding, developed a performance evaluation form for improved development tracking and employee assessment accuracy. Streamlined workflow and employee pipelines using Zoho and Decibel. Created an HR calendar to refine key HR functions and improve team communication. Organized employee engagement events, contributed to employer branding initiatives, and promoted a positive workplace culture.

Results

  • Developed and implemented a performance evaluation form that was adopted by the HR team for intern assessments.
ZohoDecibelHR CalendarPerformance Evaluation

Skills

Technical

Advanced Excel
Campaign Planning & Execution
Promotional Strategy
Product Strategy
Traffic & Customer Behavior Analysis
Research
Stata
Public Relations
Zoho

Areas of expertise

Communication
Strategic Thinking
Leadership
Adaptability
Problem-Solving
Organization

Languages

German
Korean

Projects

Work Breakdown Structure

Team Memberacademic
Collaborated with a team to create a work breakdown structure, ensuring efficiency in task delegation and teamwork. Conducted detailed evaluations of expenses, cost-saving measures and reallocation of resources to remain within budget and successfully reduced projected costs by over 20%.
Work Breakdown StructureBudgetingResource Reallocation

Research Project

Researcheracademic
Analyzed the effects of conservation on GDP and employment across three countries using Stata for data analysis, uncovering key economic insights.
StataEconomic Analysis

Final Year Thesis

Researcherpersonal
Echoes of Neglect: Investigating Socioeconomic Determinants of Maternal Mortality in Pakistan. Observed the socioeconomic determinants most associated with maternal mortality in Pakistan using Stata. Conducted univariate and bivariate analyses to test strength and association of women's autonomy and understand urban/rural differences in mortality.
StataUnivariate AnalysisBivariate Analysis

Education

MS Financial Management

Lahore University of Management Sciences (LUMS)Financial ManagementAug 2026

BS Economics

Forman Christian College University (FCCU)EconomicsOct 2021 – Jun 2025

Thesis. Echoes of Neglect: Investigating Socioeconomic Determinants of Maternal Mortality in Pakistan

Coursework

MicroeconomicsDevelopment EconomicsEconometrics

Societies & activities

FCCU Women's Empowerment Society

Recognition

Awards

Vice Rector's List

Forman Christian College University (FCCU)

WESFCCU Director Award

FCCU Women's Empowerment Society

Social impact & activities

Director Public Relations

FCCU Women's Empowerment SocietyorganizerAug 2022 – Jun 2023

Led PR outreach for the annual breast cancer seminar, partnering with Pink Ribbon. Raised funds for the cause and increased attendance to the seminar by 10%. Conceptualized and managed a panel on AI and its effects on artists in developing nations. Executed event marketing strategies and boosted student engagement by more than 30%.

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Louiza's twin is AI, it can make mistakes.

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