Hasham Khan

Market Expansion Leader | Scaling B2B Portfolios & Strategic Partnerships in FMCG

Based in: Karachi, PakistanCurrently: Manager - Market Expansion | Seller & Brand Acquisition, BuyPass Technology Private Limited (BuyPass.ai)Experience: 5 years

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High-impact Sales Leader with a proven track record of building multi-million PKR B2B portfolios from the ground up. Expert in market expansion and key account management across the FMCG and HoReCa sectors, having successfully pioneered new revenue segments for Bazaar Technologies and Tapal Food Ingredients. Currently leading a 9-member team at BuyPass.ai to scale seller and brand acquisition across diverse categories.

Experience

Manager - Market Expansion | Seller & Brand Acquisition

BuyPass Technology Private Limited (BuyPass.ai)workDec 2024 – Present
sellers & 50+ importers/brands onboarded
80+sellers & 50+ importers/brands onboarded
products listed on the platform
35,000+products listed on the platform

Summary

Promoted from Assistant Manager within 12 months - exceptional performance in market expansion and brand acquisition

What I did

  • Market Expansion: Led field-driven market expansion across 6 FMCG-adjacent categories, identifying new business opportunities and expanding seller/brand coverage.
  • Seller & Brand Acquisition: Acquired and onboarded 80+ sellers and 50+ importers/brands, managing prospecting, negotiations, commercial terms and relationship development.
  • Account Management & Commercial Growth: Managed 80+ active seller/brand accounts, monitoring sales activity, inventory, pricing and product performance to identify growth opportunities and strengthen commercial relationships.
  • Field Sales & Market Intelligence: Conducted regular market visits, competitor analysis and customer interactions to identify market gaps, pricing opportunities and potential new accounts.
  • Team Leadership: Led a 9-member SDE team, driving acquisition execution, account activity and partner lifecycle management.
  • Onboarded sellers for an e-commerce platform by verbally explaining the value proposition and market differentiation from a whiteboard concept
  • Created Power BI dashboards to track dry categories and identify areas for expansion and acquisition.
  • Used Power BI to direct the team on strategic direction.

Results

  • Promoted from Assistant Manager to Manager within 12 months
FMCGMarket IntelligenceCRMPower BI

Key Accounts Manager

Bazaar Technologies Private LimitedworkJul 2023 – Nov 2024
average quota attainment
95%average quota attainment

Summary

Key Responsibilities: • Market Pioneering: Secured company's first-ever B&I (Business & Institution) customer, establishing a new commercial revenue segment • Customer Acquisition & Portfolio Expansion: Acquired and onboarded B2B customers across FMCG, manufacturing, hospitality and retail, expanding Bazaar's procurement portfolio through field prospecting, relationship development and solution-based selling. • Sales & Target Management: Managed customer portfolios against monthly/quarterly sales targets, established performance benchmarks and drove execution to achieve 95% average quota attainment through disciplined pipeline and account management. • Commercial & Credit Management: Managed customer recoveries, credit requirements and case approvals, coordinating with internal teams to ensure commercially viable customer onboarding and smooth procurement operations. • Procurement Solutions & Product Expansion: Identified customer procurement needs and introduced new products/categories into accounts, developing tailored procurement solutions and expanding wallet share across key customers including Vital Tea, Eastern Tea, Malka Foods, Al Rahim Textile, Food & Wood, Pie in the Sky, Hobnob Bakers, Maple Leaf, Lucky Textile, Xanders and Meat & Cheese. Achievements: • 95% average quota attainment • Secured company's first-ever B&I (Business & Institution) customer

What I did

  • Pitched procurement solutions to Al Rahim Textile, demonstrating an application that simplified their ordering process.
  • Generated own leads, built prospect pipelines, and closed deals by dividing targets into three tiers.

Results

  • Pioneered the Bazaar Pro product by selling procurement solutions to banks, industries, and the HoReCa and health sectors.
  • Closed a 1.5M deal with Al Rahim Textile on the second day of employment and recovered the payment within 15 days.
FMCGCRMPipeline ManagementCredit ManagementSalesforceCold calling

Territory Sales Manager

Metro Pakistan Private LimitedworkAug 2022 – Jul 2023
PKR Revenue portfolio built
36MPKR Revenue portfolio built
customers onboarded in 5 months
20customers onboarded in 5 months
Key Responsibilities: • Territory & Business Development: Built a B2B sales territory from zero to PKR 36M, driving market penetration, customer acquisition, territory coverage and revenue growth across the Business & Institutions and HoReCa channel. • New Business Acquisition: Acquired 20 new customers in 5 months against a benchmark of 6 new customers per quarter through field prospecting, customer visits, needs analysis, negotiations and relationship development. • Sales Performance: Ranked #2 nationally in a quarterly sales competition, demonstrating strong sales execution, target orientation and commercial performance. • Market Intelligence: Conducted regular field visits and competitor analysis to identify market opportunities, pricing dynamics, customer requirements and areas for portfolio expansion. Achievements: • 36M PKR Revenue portfolio built • 20 customers onboarded in 5 months • #2 National Sales Ranking - Metro Pakistan quarterly sales competition
HoReCaMarket IntelligenceTerritory ManagementSalesforceZoho CRM

Skills

Technical

FMCG Sales
Business Development
Customer Acquisition
Territory Management
Market Expansion
Key Account Management
MS Office Suite
Commercial Negotiation
Corporate & Institutional Sales
Hospitality & HoReCa
Market Intelligence
P&L Management
Modern Trade
Odoo
Zoho CRM
Salesforce
Power BI
Google Data Studio
Urdu
Full Sales Cycle Management
Lead Generation
Sales Pipeline Management

Areas of expertise

Relationship Management

Education

MBA

Iqra UniversityMarketing2024

Masters in Arts

University of KarachiSociology2019 – 2022

Recognition

Awards

#2 National Sales Ranking

Metro Pakistan

Quarterly sales competition

Certifications

Google Digital Marketing & E-Commerce

Coursera

Foundation of Digital Marketing

Coursera

Brand Management

Great Learning

Retail Management, Merchandising & E-commerce

Udemy
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