Faseeha.

Faseeha Malik

LUMS Graduate | Operations & Policy Specialist | Ex-PTC & UNICEF (CTG)

Overview

Analytical LUMS graduate with a track record of driving operational efficiency and policy insights. From rolling out SFA systems at Pakistan Tobacco Company to monitoring high-volume recruitment for UNICEF, I specialize in turning complex data into actionable strategy. Proven ability to reduce costs by 35% and scale digital engagement through evidence-based planning.

Lahore, Pakistan

Experience

2026 – 2026

CONTRACT

Recruitment Monitor

Committed To Good (Supporting UNICEF)

Monitored 60+ virtual interviews to ensure compliance with standardized recruitment procedures, timelines, and ethical guidelines, supporting process monitoring and quality control. Conducted structured data collection and completed evaluation checklists across high-volume cycles, identifying areas for process improvement. Produced 8+ concise reports summarizing observations and actionable insights for operational planning.

•Monitored 60+ virtual interviews to ensure compliance with standardized recruitment procedures, timelines, and ethical guidelines, supporting process monitoring and quality control.

•Conducted structured data collection and completed evaluation checklists across high-volume cycles, identifying areas for process improvement.

•Produced 8+ concise reports summarizing observations and actionable insights for operational planning.

Dec 2025 – Dec 2025

WORK

TM & D Intern

Pakistan Tobacco Company

Coordinated with commercial, IT, and sales teams to strengthen data accuracy and operational alignment. Supported the Bizom SFA rollout across RTF markets, improving reporting consistency and real-time sales visibility. Flagged 10+ system gaps and submitted a recommendation report to boost process efficiency.

•Coordinated with commercial, IT, and sales teams to strengthen data accuracy and operational alignment.

•Supported the Bizom SFA rollout across RTF markets, improving reporting consistency and real-time sales visibility.

•Flagged 10+ system gaps and submitted a recommendation report to boost process efficiency.

Key Achievements

→Benchmarked industry best practices across leading FMCG companies to design a transformation roadmap for the RTF sales system.

→Translated 10+ identified system gaps into specific feature requirements, including real-time stock visibility, automated audit trails, and integrated incentive tracking.

→Proposed a shift from a compliance-only tool to an end-to-end field-force system to reduce manual reporting and improve data transparency.

Bizom SFAFMCG BenchmarkingField Force AutomationRequirement Analysis

Aug 2024 – Aug 2024

WORK

Policy Intern

National Assembly

Conducted research and analysis for the Women's Caucus, producing 5+ policy briefs supporting evidence-based planning. Documented multi-stakeholder meetings and prepared detailed minutes and reports for parliamentary records, strengthening coordination and reporting skills.

•Conducted research and analysis for the Women's Caucus, producing 5+ policy briefs supporting evidence-based planning.

•Documented multi-stakeholder meetings and prepared detailed minutes and reports for parliamentary records, strengthening coordination and reporting skills.

Key Achievements

→Produced 5+ policy briefs for the Women's Caucus, translating complex statistical research into accessible narratives that sparked productive parliamentary debates on institutional barriers.

→Facilitated evidence-based planning by bridging the gap between academic research and practical political navigation for parliamentarians.

Jun 2024 – Jul 2024

INTERNSHIP

Marketing Intern

Sparx Smartphones

Increased LinkedIn engagement by 40% through structured content planning and process optimization. Secured 10+ influencer partnerships via barter deals, reducing campaign costs by 35% (saving an estimated PKR 300,000+) while maintaining ROI, demonstrating cost-efficiency and vendor coordination. Supported Meta Ads campaigns by monitoring CTR, CPC, and CPM to refine targeting and improve performance, applying analytical and reporting skills.

•Increased LinkedIn engagement by 40% through structured content planning and process optimization.

•Secured 10+ influencer partnerships via barter deals, reducing campaign costs by 35% (saving an estimated PKR 300,000+) while maintaining ROI, demonstrating cost-efficiency and vendor coordination.

•Supported Meta Ads campaigns by monitoring CTR, CPC, and CPM to refine targeting and improve performance, applying analytical and reporting skills.

Key Achievements

→Increased LinkedIn engagement by 40%

→Reduced campaign costs by 35% (saving an estimated PKR 300,000+)

LinkedInMeta Ads

Project Portfolio

ACADEMIC

Present

Servis Brand’s Digital Marketing Strategy

Strategist

Ran an SEO audit and keyword analysis across 100+ target terms, shaping a content plan to lift organic search in 90 days. Designed a $20,000 multi-platform marketing strategy with full budget planning and resource allocation. Analyzed customer journey and funnel data to propose retention improvements. Built a 6-month growth plan with SMART KPIs, sample creatives, and budget breakdown.

SEO AuditKeyword AnalysisBudget PlanningFunnel Data Analysis

PERSONAL

Present

Senior Project - LUMS

Lead Researcher

Analyzed the disconnect between performance and progression for women in Parliament using a 10-year longitudinal dataset spanning 3 electoral cycles. Identified that while women on reserved seats were strong performers, systemic barriers like party gatekeeping and financial constraints hindered their transition to general seats.

Quantitative BenchmarkingDescriptive StatisticsQualitative Research

ACADEMIC

Present

Democratic Outcomes Analysis

Investigated determinants of democratic outcomes across 20 countries over 11 years (220 observations) using economic, governance, and development indicators.

STATAOLS RegressionQGISData Analysis

Education

Sep 2022 – May 2026

BSc (Hons.)

Lahore University of Management ScienceSpecialization in Political Science

Relevant Coursework

Qualitative Research MethodsQuantitative Research MethodsMethods in Environmental StudiesBrand ManagementDigital MarketingConsumer BehaviorReforming the Public Sector

Societies & Activities

LUMS Student Policy Research Initiative

Governance & Advisory

LUMS Student Policy Research InitiativeMay 2025 – Present

Vice President

OTHER

Led day-to-day operations for a 75+ member organization across seven departments. Oversaw execution of 10+ large-scale events by coordinating cross-functional teams. Restructured internal workflows and redefined departmental KPIs, reducing planning delays and improving operational output consistency. Served as main liaison for policymakers, academic partners, and institutional stakeholders, building strong coordination and communication skills.

Skills & Interests

Operations Coordination

TECHNICAL

Report Writing

TECHNICAL

Research & Analytics

TECHNICAL

Data Analysis

TECHNICAL

Microsoft Excel

TOOL

Process Improvement

TECHNICAL

Policy Analysis

TECHNICAL

Budget Planning

TECHNICAL

Regression Analysis

TECHNICAL

STATA

TECHNICAL

Performance Analytics

TECHNICAL

Supply Chain Reporting

TECHNICAL

QGIS

TOOL

Areas of Expertise

Stakeholder Coordination

Event Planning

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