Farwa Imtiaz
Based in: Lahore, PakistanMost recently: Chief Marketing Officer | Executive Director of Strategy, S&T Media & PRExperience: 7 years
Experience
Chief Marketing Officer | Executive Director of Strategy
Summary
What I did
- Directed the organisation's marketing strategy, brand positioning, and integrated marketing communications to strengthen market presence.
- Developed and executed multi-channel marketing initiatives across digital platforms, public relations, and content marketing.
- Led strategic brand development initiatives, enhancing brand equity and increasing digital audience engagement by 35%.
- Established and nurtured strategic partnerships with corporate clients, media organisations, and industry stakeholders.
- Spearheaded corporate communications, executive messaging, and brand storytelling through thought leadership and digital campaigns.
- Directed end-to-end campaign planning and execution, coordinating cross-functional collaboration.
- Monitored campaign performance through marketing analytics and KPIs to optimise ROI.
- Oversaw content strategy, digital branding, and social media marketing to improve online visibility.
- Managed the development of marketing collateral, corporate presentations, and promotional assets.
- Cultivated strong relationships with clients and media representatives to reinforce organisational reputation.
- Collaborated with leadership to align marketing initiatives with commercial priorities and growth strategies.
- Spearheaded Demand Generation and Client Acquisition strategies to drive sustainable business growth.
- Managed high-stakes Stakeholder & Project Management for complex, multi-million dollar marketing initiatives.
Results
- P&L oversight for multi-channel marketing budgets, consistently delivering 20%+ year-over-year growth in brand equity.
- Spearheaded executive leadership initiatives to align cross-functional departments with global commercial priorities.
- Increased digital audience engagement by 35% through data-driven marketing campaigns and content optimisation.
Senior Marketing Manager | HR Services & Strategic Growth
Summary
What I did
- HR recruitment, payroll, corporate training, and HCCP certification campaigns
- Executive webinars and corporate outreach campaigns
- LinkedIn thought leadership and executive content strategy
- B2B client acquisition and demand-generation campaigns
- Corporate proposals and business presentations
- Recruitment fair branding and event marketing
- CRM pipeline management and lead nurturing
- Marketing dashboards, Google Analytics, and ROI reporting
Results
- Directed the marketing strategy for HR recruitment, payroll, and corporate training divisions, increasing B2B lead generation by 40%.
- Architected the 'Human Capital Marketing' framework to align recruitment branding with corporate growth objectives.
Marketing Executive
Summary
What I did
- Managed key corporate accounts through relationship management, quarterly business reviews, and client engagement.
- Prepared commercial proposals, executive presentations, and marketing collateral for acquisition and business development.
- Trained junior sales representatives in professional communication, consultative selling, and client relationship management.
Results
- Developed corporate sales packages that increased recurring business by 25% and strengthened client retention.
Skills
Technical
LinkedIn Campaign Management
Digital MarketingLinkedIn StrategyAreas of expertise
Languages
Projects
Youth Parliament and Advisory Group
Ramadan Dastarkhawan
Markistry
Media
Education
A-Level
Coursework
Societies & activities
O-Level
Coursework
Societies & activities
Recognition
Awards
Gold Medal for Academic Distinction
In recognition of outstanding academic excellence as a high achiever in Cambridge Assessment International Examinations.
Best Debater
Awarded as the school's best debater from 2016 to 2017.
President Girl Guide
Served as the President of the Girl Guides Chapter Unit, leading the regional student division under the parent Pakistan Girl Guides Association (PGGA)—a national institution established on December 29, 1947, by Quaid-e-Azam Muhammad Ali Jinnah. In this executive leadership capacity, directed institutional troop operations, structured badge qualification matrices, and spearheaded community outreach initiatives for 35 active guides. Represented the organization at divisional assemblies and regional campings, demonstrating exceptional project coordination, youth mentorship, and strict alignment with national civic leadership standards.
Queen's Baton Relay Participant
Awarded the opportunity of carrying the baton onto its destination, New Delhi.
Winner of the Studio RM Workshop
Winner of the Studio RM Workshop for the 7th ArtBeat Contest.
3rd Position in Debates Competition
Artwork Exhibition at NCA
Artwork showcased within the premises of the National College of Arts.
Event Management President
Selected as event management president during A levels at the International School Lahore.
Prize of Honour Award
Selected for the Prize of Honour Award and Art Exhibition for the 7th ArtBeat Contest.
Top Distinction in English Literary Composition
Recognized for exceptional narrative architecture, advanced rhetorical mastery, and linguistic precision. Demonstrated a sophisticated grasp of complex thematic concepts and stylistic nuance, securing primary honors within a competitive selection framework.
Arts Secretary
3rd Position in International Anti-Drug Art Championship
1st Position in Interschool Arts Competition
Distinction in Arts Contest
Certifications
Digital Marketing Program
Rizq Youth Republic Fellowship
Social impact & activities
Ambassador
Selected as the Ambassador for Action Aid.
Founding Member
Co-founded a youth-led organization aimed at empowering students to address pressing global issues, including climate action, gender equality, quality education, and women's political participation. Contributed to the development of a youth parliament and advisory group. Collaborated with fellow founding members to shape the organization's vision, mission, and strategy.
Fundraising Co-Head & Trainer
Spearheaded fundraising campaigns, securing critical resources for underprivileged communities. Trained and led teams to execute events like bake sales and institutional collaborations. Built relationships with stakeholders to ensure impactful initiatives exceeded fundraising goals.
Impact
- Provided new dresses and Eidi to 160 orphan children and supported 50 families through team-led fundraising initiatives.
Fundraising Head
Provided strategic leadership and direction for fundraising initiatives aimed at enhancing the well-being of underserved communities in Pakistan. Devised and implemented successful campaigns, including Ramadan Dastarkhawan, to provide essential support and resources to those in need. Fostered and maintained collaborative relationships with donors, volunteers, and community leaders.
Impact
- Successfully secured funds and resources resulting in tangible improvements in the lives of thousands. Provided new dresses and Eidi to 160 orphan children and served 50 families during major campaigns.
Teaching Assistant
Volunteered as a teacher and mentor, providing guidance and support to youngsters from underprivileged backgrounds. Helped develop and implement educational programs and activities aimed at promoting learning and personal growth. Collaborated with fellow members to create a supportive and inclusive environment.
Impact
- Contributed to the organisation's mission to empower underprivileged youth through education and mentorship. Made a positive difference in the lives of marginalized youth.
Founding Member & Ambassador
Co-founded and pioneered the establishment of the Rizq Chapter International School Lahore driving the organization's mission to provide sustenance and support to underprivileged communities. Served as a prominent ambassador, fostering strategic partnerships and collaborations with local stakeholders, donors, and volunteers.
Fundraising Head
Worked well in a team setting providing support and guidance.
Lead, Operations & Infrastructure
Led the Operations and Infrastructure department for NASA-designed space settlement concepts. Developed project management skills, including planning, implementing, and evaluating projects in space-related fields. Gain proficiency in data analysis, with experience in working with large datasets and developing data-driven solutions. Understand space exploration and settlement principles, including habitat design, life support systems, and spacecraft operations.
Brand Ambassador
Represented LUMS Consultancy Group which is a premier student run consulting body in Pakistan and modelled on the Harvard Consulting Club, fostering strategic partnerships and driving growth. Held Ambassadorship with Upskill, renowned student counselling firm, facilitating international student placements and promoting global education opportunities. Successfully placed students abroad for further studies and on-boarded new potential ambassador and walk-ins to expand the program's reach.
Asma Jahangir Conference
Distinguished representative attending discussions on social justice and human rights.
What drives the work
Motivations
- Driving large-scale impact
- Bridging creative and corporate worlds
- Mentoring the next generation of leaders
Principles
- Strategic Excellence
- Creative Integrity
- Civic Responsibility
- Innovation
Farwa's twin is AI, it can make mistakes.
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