Farwa.
Kanvis
Farwa Imtiaz

Farwa Imtiaz

CMO & Brand Strategist | Gold Medalist

Hiring? Every applicant arrives already interviewed.

Overview

Gold Medalist and CMO with 4+ years of experience in high-stakes brand strategy, integrated marketing, and creative operations. Expert in driving B2B growth, managing $100K+ budgets, and leading cross-functional teams across corporate and creative sectors. Core expertise includes: Strategic & Integrated Marketing, Brand Positioning, Demand Generation, and Executive Communications.
Lahore, Pakistan

Media Showcase

Experience

May 2024 – Present

WORK

Chief Marketing Officer

S&T Media & PR
Directing global marketing strategy, brand positioning, and integrated communications to drive business growth.
•Directed the organisation's marketing strategy, brand positioning, and integrated marketing communications to strengthen market presence.
•Developed and executed multi-channel marketing initiatives across digital platforms, public relations, and content marketing.
•Led strategic brand development initiatives, enhancing brand equity and increasing digital audience engagement by 35%.
•Established and nurtured strategic partnerships with corporate clients, media organisations, and industry stakeholders.
•Spearheaded corporate communications, executive messaging, and brand storytelling through thought leadership and digital campaigns.
•Directed end-to-end campaign planning and execution, coordinating cross-functional collaboration.
•Monitored campaign performance through marketing analytics and KPIs to optimise ROI.
•Oversaw content strategy, digital branding, and social media marketing to improve online visibility.
•Managed the development of marketing collateral, corporate presentations, and promotional assets.
•Cultivated strong relationships with clients and media representatives to reinforce organisational reputation.
•Collaborated with leadership to align marketing initiatives with commercial priorities and growth strategies.

Key Achievements

→Increased digital audience engagement by 35% through data-driven marketing campaigns and content optimisation.

2021 – 2024

WORK

Senior Marketing Manager

ASK Development
Led integrated B2B marketing and lead generation strategy for a premier HR consultancy and recruitment firm.
•HR recruitment, payroll, corporate training, and HCCP certification campaigns
•Executive webinars and corporate outreach campaigns
•LinkedIn thought leadership and executive content strategy
•B2B client acquisition and demand-generation campaigns
•Corporate proposals and business presentations
•Recruitment fair branding and event marketing
•CRM pipeline management and lead nurturing
•Marketing dashboards, Google Analytics, and ROI reporting

Key Achievements

→Managed CRM operations for 250+ corporate prospects, including lead nurturing, pipeline management, and conversion tracking.
→Delivered campaign dashboards, analytics, and ROI reporting to drive data-based decisions.
CRMLead NurturingPipeline ManagementConversion TrackingWhite PapersROI Reporting

Apr 2022 – Jan 2023

VOLUNTEER

Fundraising Co-Head & Trainer

Rizq Youth Republic Chapter
10-month fellowship as Fundraising Co-Head.
•Spearheaded fundraising campaigns, securing critical resources for underprivileged communities.
•Trained and led teams to execute events like bake sales and institutional collaborations.
•Built relationships with stakeholders to ensure impactful initiatives exceeded fundraising goals.

Key Achievements

→Provided new dresses and Eidi to 160 orphan children and supported 50 families through team-led fundraising initiatives.
WORK

Model

Luxe Bridal Salon & Mahnoor Zahid Salon
Participated in professional brand campaigns, including modeling for notable brands such as @Luxebridalsalon and collaborations with @mahnoorzahidofficial, Maha Shahbaz, enhancing brand visibility and engagement.
•Participated in professional brand campaigns for Headlines by Mikaal Zulfiqar, Mahnoor Zahid Salon, Samya Sheraz Salon, Luxe Bridal Salon, and Maha Shahbaz.
•Collaborated with photographer Misaal for clothing brand campaigns to enhance brand visibility and engagement.
WORK

Ambassador

Miss Pink USA
Served as a brand representative and influencer, promoting Miss Pink's makeup products to a wide audience. Created engaging content and participated in events and activations, fostering a strong community of beauty enthusiasts. Exclusive discount code "FARWAMIRZA" offered 25% off Miss Pink products, demonstrating ability to drive sales and promote brand loyalty.
•Served as a brand representative and influencer, promoting Miss Pink's makeup products to a wide audience
•Created engaging content and participated in events and activations, fostering a strong community of beauty enthusiasts

Key Achievements

→Exclusive discount code "FARWAMIRZA" offered 25% off Miss Pink products, demonstrating ability to drive sales and promote brand loyalty
FREELANCE

PR & Brand Promotion

Action Store PK
Promoted Action Store PK through PR collaborations and digital content, enhancing brand visibility and audience engagement.
WORK

Marketing Intern

Architorque
Supported branding, digital marketing, and client engagement for an architectural firm.
•Supported branding, digital marketing, client engagement, and promotional campaigns.
•Developed social media content, presentations, marketing collateral, and promotional materials.
•Conducted market research and competitor analysis to support campaign planning and business development.
•Coordinated campaign execution and stakeholder communications.
WORK

Fundraising Head

Moiz Shaukat Humanities
Provided strategic leadership and direction for fundraising initiatives aimed at enhancing the well-being of underserved communities in Pakistan. Devised and implemented successful campaigns, including Ramadan Dastarkhawan, to provide essential support and resources to those in need, particularly during significant occasions such as Ramadan. Fostered and maintained collaborative relationships with donors, volunteers, and community leaders, driving engagement and resource mobilization to maximize impact. Successfully secured funds and resources to support critical humanitarian projects, resulting in tangible improvements in the lives of thousands.
•Provided strategic leadership and direction for fundraising initiatives aimed at enhancing the well-being of underserved communities in Pakistan
•Devised and implemented successful campaigns, including Ramadan Dastarkhawan, to provide essential support and resources to those in need, particularly during significant occasions such as Ramadan.
•Fostered and maintained collaborative relationships with donors, volunteers, and community leaders, driving engagement and resource mobilization to maximize impact

Key Achievements

→Successfully secured funds and resources resulting in tangible improvements in the lives of thousands.
→Provided new dresses and Eidi to 160 orphan children and served 50 families during major campaigns.
WORK

Fundraising Head

NVC LGSV
Worked well in a team setting providing support and guidance.
•Worked well in a team setting providing support and guidance.
WORK

Innovation and Strategy Specialist (Operations & Infrastructure)

Asian Regional Space Settlement Design Competition
Member of the Operations and Infrastructure department for a competition designed by NASA Engineers.
•Develop project management skills, including planning, implementing, and evaluating projects in space-related fields
•Gain proficiency in data analysis, with experience in working with large datasets and developing data-driven solutions
•Understand space exploration and settlement principles, including habitat design, life support systems, and spacecraft operations
•Contributed to the Operations and Infrastructure department for NASA-designed space settlement concepts.
Data AnalysisProject Management
WORK

Brand Ambassador

LUMS Consultancy Group & Upskill
Represented LUMS Consultancy Group which is a premier student run consulting body in Pakistan and modelled on the Harvard Consulting Club, fostering strategic partnerships and driving growth. Held Ambassadorship with Upskill, renowned student counselling firm, facilitating international student placements and promoting global education opportunities. Successfully placed students abroad for further studies and on-boarded new potential ambassador and walk-ins to expand the program's reach.
•Represented LUMS Consultancy Group which is a premier student run consulting body in Pakistan and modelled on the Harvard Consulting Club, fostering strategic partnerships and driving growth.
•Held Ambassadorship with Upskill, renowned student counselling firm, facilitating international student placements and promoting global education opportunities.
•Successfully placed students abroad for further studies and on-boarded new potential ambassador and walk-ins to expand the program's reach.
WORK

Marketing Specialist

Artizan
•Executed integrated branding, digital marketing, promotional campaigns, exhibitions, partnerships, and stakeholder engagement initiatives.
•Developed executive presentations, marketing collateral, and digital content aligned with brand and growth objectives.
•Coordinated partnerships, client-facing events, and promotional activities to strengthen brand equity and market presence.
WORK

General Manager

Rockfest
Directed the overall strategy, planning, and execution of a large-scale music festival, managing complex logistics and high-stakes stakeholder relationships.
•Directed the overall strategy, planning, and execution of a large-scale music festival, leveraging expertise in event management, marketing. and team leadership
•Oversaw festival operations, including talent booking production, logistics, and customer experience, ensuring a successful and memorable event
•Built and maintained strong relationships with artists, agents, sponsors, and vendors, driving revenue growth and enhancing the festival's reputation
•Demonstrated exceptional problem-solving and crisis management skills, ensuring the smooth delivery of the festival despite complex challenges and tight deadlines

Key Achievements

→Directed end-to-end operations for a music festival with 5,000+ attendees, 20+ artists, and 40+ vendors.
→Managed a $100K estimated budget and led a 50+ member operations team.
→Oversaw sponsorship acquisition, event marketing, and on-ground execution.
VOLUNTEER

Teaching Assistant

Anjuman-e-Talim
Contributed to the organisation's mission to empower underprivileged youth through education and mentorship. Volunteered as a teacher and mentor, providing guidance and support to youngsters from underprivileged backgrounds. Helped develop and implement educational programs and activities aimed at promoting learning and personal growth. Collaborated with fellow members to create a supportive and inclusive environment, fostering a sense of community and social responsibility. Demonstrated commitment to social impact, diversity, and inclusion, making a positive difference in the lives of marginalized youth.
•Contributed to the organisation's mission to empower underprivileged youth through education and mentorship
•Volunteered as a teacher and mentor, providing guidance and support to youngsters from underprivileged backgrounds
•Helped develop and implement educational programs and activities aimed at promoting learning and personal growth. Collaborated with fellow members to create a supportive and inclusive environment, fostering a sense of community and social responsibility
•Demonstrated commitment to social impact, diversity, and inclusion, making a positive difference in the lives of marginalized youth

2021 – Dec 2024

WORK

Content Writing

Freelance Platforms
Experience in crafting high-quality and engaging content across various niches. My work has consistently received positive feedback and been accepted on reputable freelancing platforms. Through dedication and adherence to client requirements, I have successfully built a strong portfolio and established a credible reputation.
•Crafting high-quality and engaging content across various niches
•Adhering to client requirements on reputable freelancing platforms

Key Achievements

→Successfully built a strong portfolio and established a credible reputation

Sep 2023 – Sep 2023

WORK

Founding Member

United Students Organisation
Co-founded a youth-led organization aimed at empowering students to address pressing global issues, including climate action, gender equality, quality education, and women's political participation. Contributed to the development of a youth parliament and advisory group, providing a platform for young voices to be heard and driving innovative solutions to modern challenges. Collaborated with fellow founding members to shape the organization's vision, mission, and strategy, ensuring a inclusive and impactful approach. Demonstrated leadership, creativity, and commitment to social impact, inspiring others to join the cause and drive positive change.
•Co-founded a youth-led organization aimed at empowering students to address pressing global issues, including climate action, gender equality, quality education, and women's political participation
•Contributed to the development of a youth parliament and advisory group, providing a platform for young voices to be heard and driving innovative solutions to modern challenges
•Collaborated with fellow founding members to shape the organization's vision, mission, and strategy, ensuring a inclusive and impactful approach
•Demonstrated leadership, creativity, and commitment to social impact, inspiring others to join the cause and drive positive change

2021 – May 2022

FOUNDER

Founding Member & Ambassador

Rizq Chapter ISL
Co-founded and pioneered the establishment of the Rizq Chapter International School Lahore driving the organization's mission to provide sustenance and support to underprivileged communities. Served as a prominent ambassador, fostering strategic partnerships and collaborations with local stakeholders, donors, and volunteers to amplify the organization's impact. Played a pivotal role in shaping the chapter's growth and development, contributing to the success of various initiatives and events aimed at addressing food insecurity and promoting social welfare. Demonstrated leadership, dedication, and passion for creating positive change, inspiring others to join the cause and make a meaningful difference in the lives of those in need.
•Co-founded and pioneered the establishment of the Rizq Chapter International School Lahore driving the organization's mission to provide sustenance and support to underprivileged communities
•Served as a prominent ambassador, fostering strategic partnerships and collaborations with local stakeholders, donors, and volunteers to amplify the organization's impact
•Played a pivotal role in shaping the chapter's growth and development, contributing to the success of various initiatives and events aimed at addressing food insecurity and promoting social welfare
•Demonstrated leadership, dedication, and passion for creating positive change, inspiring others to join the cause and make a meaningful difference in the lives of those in need

Mar 2022 – Mar 2022

WORK

Marketing Executive

Green Plus Pharmacie (Pvt.) Ltd.
Managed marketing activities, including content creation for profiling and social media. Developed electronic media advertisements to support branding and marketing initiatives. Led content writing efforts across multiple platforms to enhance company outreach.
•Managed key corporate accounts through relationship management, quarterly business reviews, and client engagement.
•Prepared commercial proposals, executive presentations, and marketing collateral for acquisition and business development.
•Trained junior sales representatives in professional communication, consultative selling, and client relationship management.

Key Achievements

→Developed corporate sales packages that increased recurring business by 25% and strengthened client retention.
Consultative SellingRelationship Management

Nov 2021 – Nov 2021

WORK

Distinguished Delegate

Asma Jahangir Conference
Maintained a professional demeanor while developing a deeper understanding of challenging questions or controversial topics during discussions, such as: social justice, human rights and advocacy. Demonstrated exceptional leadership skills by volunteering to provide a comprehensive, insightful and actionable summary of the conference proceedings to my school administration, ensuring timely dissemination of knowledge and insights to key stakeholders.
•Selected as one of three exemplary students from the batch to represent the institution.
•Maintained a professional demeanor while developing a deeper understanding of challenging questions or controversial topics during discussions, such as: social justice, human rights and advocacy.
•Demonstrated exceptional leadership skills by volunteering to provide a comprehensive, insightful and actionable summary of the conference proceedings to my school administration, ensuring timely dissemination of knowledge and insights to key stakeholders.

Project Portfolio

PROFESSIONAL

Present

Youth Parliament and Advisory Group

Founding Member

Contributed to the development of a youth parliament and advisory group within the United Students Organisation, providing a platform for young voices to be heard.
PERSONAL

Present

Ramadan Dastarkhawan

Fundraising Head

Devised and implemented successful campaigns to provide essential support and resources to those in need during Ramadan.
PERSONAL

Jul 2026 – Aug 2026

Markistry

Team Leader

An innovative skincare brand concept featuring biomarker screening technology to assess skin age and identify potential future skin concerns, developed during an intensive LUMS Digital Marketing program.
Biomarker Screening TechnologyDigital Marketing Strategy

Education

Sep 2021 – May 2023

A-Level

Lahore Grammer SchoolSpecialization in Law, Literature In English, Business, History

Relevant Coursework

LawLiterature In EnglishBusinessHistory

Societies & Activities

Event Management President (at International School Lahore)

Sep 2017 – May 2020

O-Level

The City School Ravi CampusSpecialization in Cambridge Assessment International Examinations

Relevant Coursework

EnglishBusinessUrduIslamiyatPak StudiesCommerceMathsEconomics

Societies & Activities

President Girl GuideSchool AmbassadorArts Secretary

Impact & Recognition

Awards

The City School Ravi Campus · 2020

Gold Medal for Academic Distinction

In recognition of outstanding academic excellence as a high achiever in Cambridge Assessment International Examinations.

The City School · 2017

Best Debater

Awarded as the school's best debater from 2016 to 2017.

International School Lahore

Event Management President

Selected as event management president during A levels at the International School Lahore.

Queen's Baton Relay

Queen's Baton Relay Participant

Awarded the opportunity of carrying the baton onto its destination, New Delhi.

7th ArtBeat Contest

Winner of the Studio RM Workshop

Winner of the Studio RM Workshop for the 7th ArtBeat Contest.

The City School

3rd Position in Debates Competition

National College of Arts (NCA)

Artwork Exhibition at NCA

Artwork showcased within the premises of the National College of Arts.

The City School Ravi Campus / Pakistan Girl Guides Association

President Girl Guide

Awarded the sash by the Pakistan Girl Guides Association.

The City School

Best Creative Writing in English

7th ArtBeat Contest

Prize of Honour Award

Selected for the Prize of Honour Award and Art Exhibition for the 7th ArtBeat Contest.

The City School

Arts Secretary

Foundation for a Drug Free World, USA

3rd Position in International Anti-Drug Art Championship

The City School

1st Position in Interschool Arts Competition

The City School

Distinction in Arts Contest

Professional Certifications

LUMS · 2026

Digital Marketing Program

Rizq · 2022

Rizq Youth Republic Fellowship

Expires 2023

Social Impact & Activities

Action Aid

Ambassador

Selected as the Ambassador for Action Aid.

EngagementVOLUNTEER

Nov 2021

Asma Jahangir ConferencePANEL

Asma Jahangir Conference

Distinguished representative attending discussions on social justice and human rights.

Skills & Interests

Fundraising

Content Creation

Stakeholder & Project Management

Knowledge of Campaigns

Creative Writing

Entrepreneurship

Event Management

Brand Management

Community Management

Commercial Knowledge

Advertising Campaigns

Sales

Consulting

Data Analysis

Economy

Logistics Operations

Knowledge of Mathematics

Adobe Photoshop

Graphic Designing

Infrastructure Management

Knowledge of Laws

Canva

Meta Business Suite

B2B Marketing & Business Development

Marketing Analytics & ROI Reporting

Adobe Lightroom

Adobe Premiere

Google Analytics

LinkedIn Campaign Management

Recruitment & Payroll Solutions

Procreate

HR Services Marketing

Corporate & Executive Communications

Strategic Partnerships

Strategic & Integrated Marketing

Digital Marketing

Event & Webinar Marketing

Thought Leadership

CRM & Lead Nurturing

Client Acquisition

Corporate Training & HCCP Campaigns

LinkedIn Strategy

Brand Strategy & Positioning

Demand Generation

Areas of Expertise

Cultural Activities

Social Justice

Passionate

Success Driven Person

Leadership

Communication Skills

Self Motivation

Creativity

Networking Skills

Strategic Thinking

Negotiations Skills

Spelling and Grammar

Ability to Speak in Public

Adaptability

Analytical Thinking

Teaching

Task Management

Mentoring

Innovation

Communication

Working across multiple languages, enabling global collaboration and clear technical outreach.

Urdu
Turkish
English

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