Chaudry.

Chaudry Hamza Irfan Warraich

Creative Strategist & Director | Bridging Product & Brand at Scale

Overview

A versatile creative leader with a track record of launching complex products like Gen Z credit cards and scaling brand systems across 14 international corridors. Expert at navigating the intersection of product strategy and creative direction, with a unique ability to manage end-to-end production and high-stakes client negotiations. Driven by a philosophy of strategic subtraction—knowing exactly what to cut to make the core message shine.

Lahore, Pakistan

Experience

2026 – Present

WORK

Senior Creative Associate, Ideation and Strategy

Prose & Partners

Dublin, Ireland

Produced campaign and brand work across 14 remittance corridors for ACE Money Transfer, with copy adapted into seven languages. Built a segmented email campaign for Pixel8 across 14 industry verticals, achieving a 49% open rate and 51% click-through. Led the Zindigi (JS Bank) Gen Z credit card launch end to end - brand system, teaser mechanics and launch collateral. Built an eight-pillar content system for ICNA Relief Canada under retainer, after a 48-template brand system and a CAD 45,000 media strategy.

•Produced campaign and brand work across 14 remittance corridors for ACE Money Transfer, with copy adapted into seven languages.

•Built a segmented email campaign for Pixel8 across 14 industry verticals, achieving a 49% open rate and 51% click-through.

•Led the Zindigi (JS Bank) Gen Z credit card launch end to end - brand system, teaser mechanics and launch collateral.

•Built an eight-pillar content system for ICNA Relief Canada under retainer, after a 48-template brand system and a CAD 45,000 media strategy.

Key Achievements

→Achieved a 49% open rate and 51% click-through for Pixel8 email campaign.

→Secured CAD 45,000 media strategy for ICNA Relief Canada.

Aug 2025 – Feb 2026

WORK

Founding Marketing & Product Head

Defuser AI

Remote, New York

Owned end-to-end UI/UX design of the company website, translating technical capability into a conversion-focused customer journey across the full acquisition-to-activation funnel.

•Owned end-to-end UI/UX design of the company website, translating technical capability into a conversion-focused customer journey across the full acquisition-to-activation funnel.

Key Achievements

→Pivoted the website narrative from technical explanation to outcome-based storytelling, resulting in a qualitative shift in user inquiries.

UI/UX Design

Aug 2024 – Dec 2024

CONTRACT

Marketing Consultant

Kayal

Islamabad, Pakistan

Defined the brand vision for the apparel and coffee-shop divisions - drove a 40% increase in brand awareness within 6 months. Directed digital output across the website, collection presentation and social content, and shot the fashion campaigns and café photography. Designed and managed a new company website - 140% increase in traffic, 25% increase in purchases.

•Defined the brand vision for the apparel and coffee-shop divisions.

•Directed digital output across the website, collection presentation and social content.

•Shot the fashion campaigns and café photography.

•Designed and managed a new company website.

Key Achievements

→Drove a 40% increase in brand awareness within 6 months.

→Achieved a 140% increase in traffic and 25% increase in purchases via the new website.

Project Portfolio

PERSONAL

Present

Makaanpoly

Creator and Publisher

Creator and publisher of a localized reinterpretation of Monopoly, designed and produced through to print.

Print DesignProduct Design

PROFESSIONAL

Present

Blend LHR

Designer

Brand identity and menu design.

Brand IdentityMenu Design

PROFESSIONAL

Present

Samuel Residences, New York

Designer

Signage design for Samuel Residences.

Signage Design

PROFESSIONAL

Present

Lahore Biennale Foundation

Videographer

Video production for the foundation.

Video Production

PERSONAL

Present

Stanford Indo-Pak Dosti Conference

Brand Identity Designer

Brand identity for the conference at Hoover Institution. Solved the script alignment challenge by matching stroke logic and contrast across Urdu and Devanagari, using Alyamama as a foundational reference to ensure both scripts felt like they were 'drawn by the same hand'.

TypographyLogo DesignColor System

PERSONAL

Present

Sprite Television Commercial

Director & Producer (Client Direct)

Directed and produced a television commercial for Sprite in Faisalabad without an agency. Managed end-to-end logistics, on-set negotiations, and direct client relations, making critical production decisions under pressure.

CameraDirection

Education

2022 – 2026

BSc

Lahore University of Management SciencesSpecialization in Economics and Political Science

Societies & Activities

LUMS Model United Nations

Social Impact & Activities

2023 – 2026

LUMS Model United Nations

Director, Media and Design Department

Led a 9-member team producing 50+ content pieces. Crafted 45 Reels amassing 4M+ views, a 230% increase, with 110% growth in followers.

EngagementORGANIZER

Skills & Interests

Brand Identity

TECHNICAL

Figma

TOOL

Photoshop

TOOL

Illustrator

TOOL

Photography

TECHNICAL

DaVinci Resolve

TOOL

Film Direction

TECHNICAL

Meta Ads

TOOL

GA4

TOOL

After Effects

TOOL

Eleven Labs

TOOL

Motion Graphics

TECHNICAL

Ideogram

TOOL

Kling

TOOL

Veo 3

TOOL

Communication

Working across multiple languages, enabling global collaboration and clear technical outreach.

Urdu

English

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