Chaudry Hamza Irfan Warraich

Chaudry Hamza Irfan Warraich

Creative Strategist & Director | Bridging Product & Brand at Scale

Based in: Lahore, PakistanCurrently: Senior Creative Associate, Ideation and Strategy, Prose & PartnersExperience: 2 years

Hire me

A versatile creative leader with a track record of launching complex products like Gen Z credit cards and scaling brand systems across 14 international corridors. Expert at navigating the intersection of product strategy and creative direction, with a unique ability to manage end-to-end production and high-stakes client negotiations. Driven by a philosophy of strategic subtraction—knowing exactly what to cut to make the core message shine.

Experience

Senior Creative Associate, Ideation and Strategy

Prose & PartnersDublin, Irelandwork2026 – Present

Summary

Produced campaign and brand work across 14 remittance corridors for ACE Money Transfer, with copy adapted into seven languages. Built a segmented email campaign for Pixel8 across 14 industry verticals, achieving a 49% open rate and 51% click-through. Led the Zindigi (JS Bank) Gen Z credit card launch end to end - brand system, teaser mechanics and launch collateral. Built an eight-pillar content system for ICNA Relief Canada under retainer, after a 48-template brand system and a CAD 45,000 media strategy.

Results

  • Achieved a 49% open rate and 51% click-through for Pixel8 email campaign.
  • Secured CAD 45,000 media strategy for ICNA Relief Canada.

Founding Marketing & Product Head

Defuser AIRemote, New YorkworkAug 2025 – Feb 2026

Summary

Owned end-to-end UI/UX design of the company website, translating technical capability into a conversion-focused customer journey across the full acquisition-to-activation funnel.

Results

  • Pivoted the website narrative from technical explanation to outcome-based storytelling, resulting in a qualitative shift in user inquiries.
UI/UX Design

Marketing Consultant

KayalIslamabad, PakistancontractAug 2024 – Dec 2024

Summary

Defined the brand vision for the apparel and coffee-shop divisions - drove a 40% increase in brand awareness within 6 months. Directed digital output across the website, collection presentation and social content, and shot the fashion campaigns and café photography. Designed and managed a new company website - 140% increase in traffic, 25% increase in purchases.

Results

  • Achieved a 140% increase in traffic and 25% increase in purchases via the new website.

Skills

Technical

Brand Identity
FigmaFigma
Photoshop
Illustrator
Photography
DaVinci Resolve
Film Direction
Meta Ads
GA4
After Effects
Eleven Labs
Motion Graphics
Ideogram
Kling
Veo 3

Languages

Urdu
English

Projects

Makaanpoly

Creator and Publisherpersonal
Creator and publisher of a localized reinterpretation of Monopoly, designed and produced through to print.
Print DesignProduct Design

Blend LHR

Designerprofessional
Brand identity and menu design.
Brand IdentityMenu Design

Samuel Residences, New York

Designerprofessional
Signage design for Samuel Residences.
Signage Design

Lahore Biennale Foundation

Videographerprofessional
Video production for the foundation.
Video Production

Stanford Indo-Pak Dosti Conference

Brand Identity Designerpersonal
Brand identity for the conference at Hoover Institution. Solved the script alignment challenge by matching stroke logic and contrast across Urdu and Devanagari, using Alyamama as a foundational reference to ensure both scripts felt like they were 'drawn by the same hand'.
TypographyLogo DesignColor System

Sprite Television Commercial

Director & Producer (Client Direct)personal
Directed and produced a television commercial for Sprite in Faisalabad without an agency. Managed end-to-end logistics, on-set negotiations, and direct client relations, making critical production decisions under pressure.
CameraDirection

Education

BSc

Lahore University of Management SciencesEconomics and Political Science2022 – 2026

Societies & activities

LUMS Model United Nations

Social impact & activities

Director, Media and Design Department

LUMS Model United Nationsorganizer2023 – 2026

Led a 9-member team producing 50+ content pieces. Crafted 45 Reels amassing 4M+ views, a 230% increase, with 110% growth in followers.

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