Areej Butt

CS @ LUMS | Psychology Minor | Data Analytics & UI/UX

Overview

Computer Science student at LUMS with a minor in Psychology, passionate about the intersection of data-driven insights and human-centric design. Experienced in SQL optimization and historical data analysis from an internship at Systems Limited. Proven track record in campus leadership and digital scam prevention through simulation-based UI/UX projects.

Lahore, Pakistan

Experience

2026 – Present

PART_TIME

Campus Ambassador

atomcamp

Promoted Data Science and AI bootcamps and webinars to 6000+ students, expanding the learner ecosystem.

•Promoted Data Science and AI bootcamps and webinars to 6000+ students, expanding the learner ecosystem.

Data ScienceAI

2026 – Present

PART_TIME

Campus Ambassador

L’Oréal Pakistan

Key Responsibilities: • Spearheaded the Brandstorm campaign, driving 600+ registrations and surpassing regional performance targets from 87% to 103.5%. • Acted as a corporate-student liaison, facilitating team formation and coordinating the competition entry lifecycle for university participants. • Optimized recruitment strategies by analyzing engagement data to maximize brand visibility and streamline the registration process. Achievements: • Surpassing regional performance targets from 87% to 103.5% • Driving 600+ registrations

•Spearheaded the Brandstorm campaign, driving 600+ registrations and surpassing regional performance targets from 87% to 103.5%.

•Acted as a corporate-student liaison, facilitating team formation and coordinating the competition entry lifecycle for university participants.

•Optimized recruitment strategies by analyzing engagement data to maximize brand visibility and streamline the registration process.

Key Achievements

→Surpassing regional performance targets from 87% to 103.5%

→Driving 600+ registrations

Data Analysis

May 2026

WORK

Data Analytics Intern

Systems Limited

Lahore, Pakistan

Key Responsibilities: • Mastering SQL optimization and relational schema design through structured weekly modules and rigorous technical skill assessments. • Collaborating in a team of 5 to synthesize raw data and apply statistical concepts such as Power BI under senior mentorship.

•Mastering SQL optimization and relational schema design through structured weekly modules and rigorous technical skill assessments.

•Collaborating in a team of 5 to synthesize raw data and apply statistical concepts such as Power BI under senior mentorship.

Key Achievements

→Developed 'Pakistan Air Quality Analytics (2015–2025)', an in-depth historical analysis of PM2.5 and US AQI trends across 10 major cities.

→Optimized database schemas and tuned query performance for an 11-year time-series dataset using MySQL.

→Uncovered critical environmental insights, such as a 50% reduction in PM2.5 during 2020 lockdowns and regional pollution drivers.

SQLPower BIRelational Schema DesignStatistical ModelingSSISMySQL

Project Portfolio

ACADEMIC

Present

Event Discovery and Management System

Full-stack Developer

Developing a full-stack platform to solve campus navigation and event discovery issues. Integrated Google Calendar API to automate schedule synchronization and utilized Firestore for a scalable, non-relational database architecture.

TypeScriptReactFirestoreGoogle Calendar API

ACADEMIC

Present

EPL Performance Analysis & Prediction

Data Analyst

Engineered a Pandas pipeline to clean 1,100+ records and utilized Logistic Regression to quantify key performance drivers. Visualized multi-variate trends using Seaborn/Matplotlib heatmaps and facet grids. Authored a comprehensive Medium article to translate complex statistical insights for non-technical audiences.

PythonPandasScikit-LearnStatistical ModelingData VisualizationSeabornMatplotlib

ACADEMIC

Present

HoshiyarPK: Interactive Scam-Prevention System

UI / UX and Lead Researcher

Engineered a simulation-based model to train older adults in identifying and bypassing digital scams and phishing attempts. Designed the entire end-to-end UI/UX in Figma, creating high-fidelity interactive prototypes of real-world banking scenarios. Applied Cognitive Load and CHC theories to architect a high-contrast, mascot-led interface that builds digital confidence in aging users. Optimized accessibility for low-literacy populations through comprehensive user journey mapping and iterative testing.

FigmaUI/UXCognitive Load TheoryCHC TheoryUser Journey Mapping

PROFESSIONAL

Present

Pakistan Air Quality Analytics (2015–2025)

An in-depth historical data analysis project tracking PM2.5 and US AQI trends across 10 major Pakistani cities over an 11-year span. Features database schema optimization, query performance tuning, and advanced exploratory data analysis (EDA).

MySQLSQLSSISData AnalysisEDA

Education

Sep 2023 – May 2027

BSc (Hons.) Computer Science, Minor in Psychology

Lahore University of Management ScienceSpecialization in Computer Science

Relevant Coursework

Software EngineeringData ScienceAI and MLHuman-Computer InteractionPsychology of AIMicroeconomics

Societies & Activities

LUMS Women in Science and Engineering

Impact & Recognition

Patents & Publications

2025 · PUBLICATION

EPL Performance Analysis & Prediction Statistical Insights

Comprehensive Medium article translating complex statistical insights for non-technical audiences.

Social Impact & Activities

Aug 2025 – Present

LUMS Women in Science and Engineering

Founding Marketing and Outreach Director

Architected the brand identity and marketing strategy for the inaugural club. Led a 5-member team to drive regional outreach and build a cross-disciplinary STEM community. Secured corporate sponsorships and managed recruitment for the 30-member executive cohort. Directed digital strategy and campaigns to boost student engagement and career growth in tech.

EngagementORGANIZER