Areej Asif

CS @ LUMS | HCI Researcher & Illustrator | Bridging Code and Human Experience

Based in: Lahore, PakistanCurrently: Self-Employed, Freelance IllustratorExperience: 5 years

Hire me

Computer Science student at LUMS with a background in illustration and HCI. I work on UI/UX design and creative projects, including speech therapy apps, brand identities, and packaging. I'm interested in how technical tools and visual design can work together to solve problems.

Experience

Self-Employed

Freelance IllustratorfreelanceMay 2022 – Present

Summary

Delivered illustration and design projects for 8+ clients including but not limited to memorial portraits, comics, posters, fashion design, and merchandise design.

Results

  • Successfully delivered projects for 8+ clients
IllustrationComicsPoster DesignFashion DesignMerchandise Design

Designer & Illustrator

The GardenworkAug 2025

Summary

Developed the brand identity through logo and merchandise design. Designed original illustrations and graphics for merchandise. Designed social media content.

Results

  • Developed full brand identity including logo, multiple sticker variations, and custom stamps for physical bouquet packaging
  • Designed and launched initial social media presence with targeted visual assets
Logo DesignMerchandise DesignIllustrationSocial Media Design

Graphic Design Intern

Crafters Inc.workJun 2022 – Aug 2022

Summary

Designed packaging merchandise including gift, mithai, and baby boxes. Created original illustrations for products. Supported event planning and décor execution.

Results

  • Designed 1 solo packaging line and collaborated on 2 additional designs for gift and mithai boxes
  • Created original illustrations for high-end event merchandise and packaging
Packaging DesignIllustrationEvent PlanningDécor Execution

Skills

Technical

Merchandise design
Adobe Photoshop
Procreate
UI/UX design
Prototyping
FigmaFigma
Digital & traditional illustrationDigital & traditional illustration
Adobe Illustrator
Poster design
Adobe Indesign
Brand identity design
Layout and composition
Wireframing
User flows
Accessible and inclusive design
Typography & custom font development
Heuristic evaluation
Canva
Simple animation

Projects

Illustrative Storytelling – James and the Giant Peach by Roald Dahl

academic
Created two full-page and one spot illustration, developed across the semester through character design, thumbnails, and iterative sketching. Built a physical model of the peach with miniature furniture and integrated lighting.
Character DesignSketchingPhysical ModelingLighting Integration

Book Illustration – The Amazing Maurice and His Educated Rodents by Terry Pratchett

academic
Designed a full wrap-around cover, two full-page illustrations, and two spot illustrations. Process included character design, thumbnails, storyboarding, and promotional material development.
Character DesignStoryboardingPromotional Material DevelopmentIllustration

Human-Computer Interaction – Speech Therapy for Children: Mobile Application Design

UI-UX Leadpersonal
Worked as the UI-UX lead. Conducted user research through interviews with speech language pathologists and parents. Designed a high-fidelity Figma prototype for a gamified mobile app supporting at-home speech practice for children with speech articulation issues. Designed a custom vector mascot and in-game illustrative assets, prioritizing high visual engagement for a younger audience. Conducted usability testing with children and speech language pathologists.
FigmaUI/UXUser ResearchPrototypingVector IllustrationUsability Testing

Media

Education

BSc Computer Science

Lahore University of Management SciencesComputer ScienceSep 2023 – Jun 2027

Societies & activities

INDEX LUMS – Design DepartmentHum Aahang LUMS – Media Department

A-Level

LGS 55 MainSep 2021 – Jun 2023

O-Level

School for Contemporary and Islamic LearningSep 2007 – Jun 2021

Recognition

Awards

Honors: 1A 2Bs

LGS 55 Main2023

A-Level results

100% Academic Merit Scholarship

LGS 55 Main2021

Awarded for A-Level academic performance

8A*

School for Contemporary and Islamic Learning2021

O-Level results

Social impact & activities

Graphic Design Volunteer

Todd’s Welfare SocietyvolunteerMar 2022 – Apr 2022

Designed merchandise including badges, stickers, and Eid cards for fundraising

What drives the work

Motivations

  • Using illustration and design for social good
  • Creative storytelling with a social purpose

Objectives

  • Work on creative projects that drive social welfare and community impact
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