Areej Ali
Based in: Lahore, PakistanMost recently: Human Computer Interaction – Teaching Assistant, Lahore University of Management Science (LUMS)Experience: 2 years
Experience
Human Computer Interaction – Teaching Assistant
Summary
What I did
- Supported instruction and course operations for a 140+ student undergraduate/graduate HCI course
- Guided multiple student teams through a semester-long user-centered design (UCD) project, from user research to evaluation
- Designed and administered quizzes and in-class assessments aligned with course learning objectives
Results
- Mentored 140+ students in synthesizing qualitative user research into actionable design themes, emphasizing the translation of user pain points into intuitive system architectures.
Digital Marketing Associate
Summary
What I did
- Supported digital growth strategies by analyzing community behavior across social media platforms to guide engagement tactics and content direction
- Reduced manual work by 70% by designing and maintaining an automated tracking system in Google Sheets, streamlining performance reporting
- Collaborated with cross-functional teams to refine brand tone and messaging, resulting in a 30% increase in average engagement per post
Results
- Automated tracking and assignment workflows in Google Sheets, eliminating repetitive manual tasks and significantly improving team productivity.
HCI Designer
Summary
What I did
- Joined SenSAI’s team, an AI-powered healthcare initiative deployed at Shalamar Hospital, to redesign the Comp Note module, an AI-generated clinical record system
- Designed intuitive user interfaces that help physicians efficiently interact with dynamic clinical notes, improving usability and accessibility
- Collaborated with AI engineers, physicians, and developers to build a user-centered system that enhances clinical workflows and reduces documentation burden
Results
- Optimized information architecture for AI-generated clinical notes to ensure 'at-a-glance' readability for physicians, reducing cognitive load during patient consultations.
- Implemented a minimalist blue-and-white color palette to reduce visual noise and enhance focus on critical patient data.
Skills
Technical
Projects
Senior Year Project: Reducing Caregiver Burden
Education
BSc
O levels & A levels
Recognition
Awards
8A*s in O levels and 2As in A levels
High academic achievement in secondary and higher secondary education.
Certifications
Pixels to Profit: Design that Drives Impact
Q&A
In Areej’s own words.
What is a social impact problem you are passionate about solving through design?
I'm deeply passionate about designing systems that support women returning to the workforce after childbirth. It's a transition that is often overwhelming and lacks structured resources. I want to build tools that provide the necessary support, mentorship, and resources to make that journey smoother and more empowering.
How do you balance collaborative and individual work?
I find that a hybrid approach works best. I love brainstorming with a team to get diverse perspectives and spark new ideas, but I also value solo time to dive deep into the details and refine the execution. Combining both ensures that the final design is both innovative and well-crafted.
How do you handle disagreements with your team regarding design decisions?
I believe it's crucial to voice concerns when a decision might compromise the user experience. I present my point of view backed by data and research. If the team remains unconvinced, I prioritize project momentum and collaboration, but I look for opportunities within the chosen direction to make incremental improvements that protect the user's needs.
How do you handle messy or contradictory user feedback?
I don't let messy feedback change my core process. I believe there are always ways to interpret it. By using systematic methods like open coding and affinity mapping, I can find the underlying themes and nuances even when the initial data seems contradictory. It's about looking deeper into the 'why' behind the messiness.
What drives the work
Motivations
- Social Impact through Design
- Healthcare Innovation
- Women's Empowerment & Accessibility
- EdTech Transformation
Objectives
- ["To design impactful digital systems in EdTech, Healthcare, and Women's Accessibility.", 'To leverage a data-first HCI approach to solve complex human problems.']
Principles
- User-Centricity
- Empathy-Driven Design
- Technical Feasibility
- Collaborative Problem Solving
Areej's twin is AI, it can make mistakes.
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