Amna.

Amna Rizwan

Marketing & Art Direction Specialist | 10K+ Reach on Reels | Data-Driven Strategist (SPSS/SmartPLS)

Overview

Creative marketing professional with a unique blend of art direction and data analytics. Proven track record in driving social media growth (10K+ views) and customer engagement (100+ daily sign-ups). Expert in leveraging Gen Z consumer insights, backed by academic research in social media motivations and purchase intentions.

Lahore

Experience

2026 – Mar 2026

WORK

Social Media Intern

SKIN VISION

Created and managed social media content; designed 2-3 posts every week with 2 reels and reached many influencers for collaboration during my internship

•Created and managed social media content

•Designed 2-3 posts every week with 2 reels

•Reached many influencers for collaboration during my internship

Key Achievements

→Increased reach and engagement by leveraging trending Reels, resulting in several videos significantly outperforming baseline content.

→Drove consistent follower and profile growth through strategic content creation and trend adoption.

→Achieved 10K+ views on top-performing Reels, significantly outperforming baseline content.

→Drove consistent follower and profile growth through strategic trend adoption.

→Managed outreach to 10-15 influencers to initiate brand collaborations.

Social MediaContent CreationReels

Jun 2025 – Aug 2025

INTERNSHIP

CRM Intern

BAKED

CRM Intern- designed and launched loyalty programs that drove 100 daily sign ups and supervised in store events and built customer relationships

•Designed and launched loyalty programs

•Supervised in store events

•Built customer relationships

Key Achievements

→Drove 100 daily sign ups through loyalty programs

CRMLoyalty Programs

Jun 2025 – Aug 2025

WORK

Marketing Intern

ABS WELLNESS CLUB

Marketing Intern- managed in store events and reached out for collaborations, designed all the posts and made trendy reels which improved the reach of ABS.

•Managed in store events

•Reached out for collaborations

•Designed all the posts

•Made trendy reels which improved the reach of ABS

Key Achievements

→Increased reach and engagement by leveraging trending Reels, resulting in several videos significantly outperforming baseline content.

→Drove consistent follower and profile growth through strategic content creation and trend adoption.

→Achieved 10K+ views on top-performing Reels, significantly outperforming baseline content.

→Drove consistent follower and profile growth through strategic trend adoption.

→Successfully initiated outreach to 15 influencers for potential club collaborations.

Event ManagementContent CreationReels

Project Portfolio

PERSONAL

Present

Shampoo Brand Launch (Advertising)

Lead Strategist/Designer

Developed a complete 360-degree brand launch campaign, including visual identity design and promotional strategies, specifically designed to differentiate the brand in a competitive market.

Visual Identity DesignLogo CreationPackaging DesignPromotional Strategy

ACADEMIC

Present

BBA by Suleman (Marketing Management)

Marketing Strategist

Designed a complete marketing launch strategy, including target persona profiling and campaign positioning.

Marketing StrategyPersona ProfilingCampaign Positioning

PERSONAL

Present

Thesis: Gen Z Social Media Motivations & Purchase Intentions

Lead Researcher

Analyzed how Gen Z's social media usage motivations influence their purchase intentions for branded TikTok content using survey data.

SPSSSmartPLSSurvey Analysis

Education

2022 – 2026

Bachelors

LAHORE SCHOOL OF ECONOMICSSpecialization in Major in Marketing & Minor in Mathematics & Data Analytics

Thesis: How Gen Z’s social media usage motivations influence their purchase intentions for branded TikTok content

Relevant Coursework

MarketingMathematicsData Analytics

Skills & Interests

Social Media Management

TECHNICAL

Content Creation

TECHNICAL

Canva

TOOL

MS Office

TOOL

Capcut

TOOL

Shopify

TOOL

CRM Systems

TECHNICAL

Art Direction

TECHNICAL

Mood Boards

TECHNICAL

Minitab

TOOL

Stata

TOOL

SPSS

TECHNICAL

SmartPLS

TECHNICAL

Areas of Expertise

Communication

Presentation

Project Management

Team Leadership

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