Amna Rizwan

Marketing & Art Direction Specialist | 10K+ Reach on Reels | Data-Driven Strategist (SPSS/SmartPLS)

Based in: LahoreMost recently: Social Media Intern, SKIN VISION

Hire me

Creative marketing professional with a unique blend of art direction and data analytics. Proven track record in driving social media growth (10K+ views) and customer engagement (100+ daily sign-ups). Expert in leveraging Gen Z consumer insights, backed by academic research in social media motivations and purchase intentions.

Experience

Social Media Intern

SKIN VISIONwork2026 – Mar 2026

Summary

Created and managed social media content; designed 2-3 posts every week with 2 reels and reached many influencers for collaboration during my internship

Results

  • Increased reach and engagement by leveraging trending Reels, resulting in several videos significantly outperforming baseline content.
  • Drove consistent follower and profile growth through strategic content creation and trend adoption.
  • Achieved 10K+ views on top-performing Reels, significantly outperforming baseline content.
  • Drove consistent follower and profile growth through strategic trend adoption.
  • Managed outreach to 10-15 influencers to initiate brand collaborations.
Social MediaContent CreationReels

CRM Intern

BAKEDinternshipJun 2025 – Aug 2025

Summary

CRM Intern- designed and launched loyalty programs that drove 100 daily sign ups and supervised in store events and built customer relationships

Results

  • Drove 100 daily sign ups through loyalty programs
CRMLoyalty Programs

Marketing Intern

ABS WELLNESS CLUBworkJun 2025 – Aug 2025

Summary

Marketing Intern- managed in store events and reached out for collaborations, designed all the posts and made trendy reels which improved the reach of ABS.

What I did

  • Managed in store events
  • Designed all the posts

Results

  • Increased reach and engagement by leveraging trending Reels, resulting in several videos significantly outperforming baseline content.
  • Drove consistent follower and profile growth through strategic content creation and trend adoption.
  • Achieved 10K+ views on top-performing Reels, significantly outperforming baseline content.
  • Drove consistent follower and profile growth through strategic trend adoption.
  • Successfully initiated outreach to 15 influencers for potential club collaborations.
Event ManagementContent CreationReels

Skills

Technical

Social Media Management
Content Creation
Canva
MS Office
Capcut
Shopify
CRM Systems
Art Direction
Mood Boards
Minitab
Stata
SPSS
SmartPLS

Areas of expertise

Communication
Presentation
Project Management
Team Leadership

Projects

Shampoo Brand Launch (Advertising)

Lead Strategist/Designerpersonal
Developed a complete 360-degree brand launch campaign, including visual identity design and promotional strategies, specifically designed to differentiate the brand in a competitive market.
Visual Identity DesignLogo CreationPackaging DesignPromotional Strategy

BBA by Suleman (Marketing Management)

Marketing Strategistacademic
Designed a complete marketing launch strategy, including target persona profiling and campaign positioning.
Marketing StrategyPersona ProfilingCampaign Positioning

Thesis: Gen Z Social Media Motivations & Purchase Intentions

Lead Researcherpersonal
Analyzed how Gen Z's social media usage motivations influence their purchase intentions for branded TikTok content using survey data.
SPSSSmartPLSSurvey Analysis

Education

Bachelors

LAHORE SCHOOL OF ECONOMICSMajor in Marketing & Minor in Mathematics & Data Analytics2022 – 2026

Thesis. How Gen Z’s social media usage motivations influence their purchase intentions for branded TikTok content

Coursework

MarketingMathematicsData Analytics
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Amna's twin is AI, it can make mistakes.

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