AMEN.
Kanvis
A

AMEN HASSAN

Psychology Graduate | Influencer Marketing & Sales Specialist | Former Lead at Forman Dramatic Club
Hire Me

Overview

Applied Psychology graduate from FCCU with a unique edge in consumer behavior and influencer marketing. Proven track record in sales outreach and campaign coordination at Collabin.ai, complemented by leadership experience as Lead Registrations for the Forman Dramatic Club. Passionate about leveraging psychological insights to drive brand growth and community engagement.
Lahore, Pakistan

Experience

Apr 2026

WORK

Influencer Marketing Intern

Collabin.ai
Working within the Sales Department to support influencer marketing and brand collaboration campaigns. Assisting in connecting brands with suitable content creators and influencers based on campaign objectives. Coordinating creator outreach, communication, and campaign onboarding processes. Supporting campaign execution by facilitating communication between brands and creators. Assisting with creator shortlisting, relationship management, and campaign tracking. Contributing to campaign planning and ensuring smooth collaboration throughout project lifecycles.
•Working within the Sales Department to support influencer marketing and brand collaboration campaigns.
•Assisting in connecting brands with suitable content creators and influencers based on campaign objectives.
•Coordinating creator outreach, communication, and campaign onboarding processes.
•Supporting campaign execution by facilitating communication between brands and creators.
•Assisting with creator shortlisting, relationship management, and campaign tracking.
•Contributing to campaign planning and ensuring smooth collaboration throughout project lifecycles.

Key Achievements

→Led a team of 5 student volunteers to raise approximately PKR 100,000 for the Ramadan donation campaign.
→Implemented a personalized outreach strategy focusing on campaign impact, leading to more effective donor engagement.
→Established a feedback loop within a team of 5 to refine communication tactics and improve donation collection efficiency.
→Coordinated with 50+ creators per campaign.
Influencer MarketingCampaign ManagementSales OutreachRelationship Management

Apr 2022 – May 2022

WORK

Team Lead (Ramadan Campaign)

Shaukat Khanum Memorial Hospital
Worked with the Marketing department to gather data on strategies to attract donations. Supervised a team of 5 student volunteers as donation collectors. Participated in departmental meetings and shared ideas to improve campaign effectiveness. Provided regular feedback to the supervisor to enhance the donation process.
•Worked with the Marketing department to gather data on strategies to attract donations.
•Supervised a team of 5 student volunteers as donation collectors.
•Divided team responsibilities and managed outreach consistency.
•Participated in departmental meetings and shared ideas to improve campaign effectiveness.
•Provided regular feedback to the supervisor to enhance the donation process.

Key Achievements

→Led a team of 5 student volunteers to raise approximately PKR 100,000 for the Ramadan donation campaign.
→Implemented a personalized outreach strategy focusing on campaign impact, leading to more effective donor engagement.
→Established a feedback loop within a team of 5 to refine communication tactics and improve donation collection efficiency.
→Raised PKR 100,000 during the Ramadan campaign.
→Supervised a team of 5 student volunteers.
MarketingData GatheringTeam Supervision

Project Portfolio

ACADEMIC

Present

News Package Production

Cameraman, Editor, and Script Writer

Served as cameraman, editor and script writer covering campus and community stories. Conducted interviews and ensured ethical reporting.
Video EditingScript WritingInterviewing
PERSONAL

Present

Behavioral Change Intervention Project

Project Designer/Lead

Designed a stress management awareness initiative at the university. Conducted surveys, led workshops, and measured outcomes.
SurveysWorkshop FacilitationOutcome Measurement
PERSONAL

Present

Brand Marketing Campaign: BloomMemory™

Campaign Designer

Developed BloomMemory™, a preserved-flower jewellery brand that transforms flowers from meaningful life events (weddings, memorials) into handcrafted jewellery. Applied consumer psychology principles around emotional appeal and sentimentality to build the brand concept and marketing strategy. Delivered a final pitch presentation and campaign report.
Consumer PsychologyMarketing StrategyPitch Presentation

Education

2022 – 2026

BS Applied Psychology

Forman Christian College University (FCCU)Specialization in Applied Psychology
GPA: 3.68

Relevant Coursework

Consumer PsychologyIndustrial Organizational PsychologyResearch MethodologySchool PsychologyHealth PsychologyNews ReportingMedia Systems

Societies & Activities

Forman Dramatic ClubForman Photography Society

2020 – 2022

FA in Humanities

Kinnaird College for Women, LahoreSpecialization in Psychology, Literature, Civics

Societies & Activities

TEDx Kinnaird

2010 – 2020

Matriculation

Convent of Jesus and Mary, Lahore

Impact & Recognition

Awards

Defence Club

Multiple Gold and Silver Medals

Won multiple medals in swimming galas.

Governance & Advisory

Forman Dramatic Club2025 – Present

Lead Registrations

COMMITTEE CHAIR

Leading the registration process for the club.

Social Impact & Activities

2022 – 2022

TEDx Kinnaird

Registration Volunteer

Assisted with registration for the TEDx event.

EngagementVOLUNTEER

Skills & Interests

MS Word

MS PowerPoint

Sales Outreach

Relationship Management

Organizational Psychology

Human Behavior

MS Excel

Project Coordination

Stakeholder Coordination

Workshop Facilitation

Research Methodology

Report Writing

Observation

Psychological Assessment

Data Analysis

Recruitment Support

Areas of Expertise

Communication

Interpersonal Skills

Teamwork

Public Speaking

Communication

Working across multiple languages, enabling global collaboration and clear technical outreach.

Urdu
English

Let's Connect

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