AMEN HASSAN

Psychology Graduate | Influencer Marketing & Sales Specialist | Former Lead at Forman Dramatic Club

Based in: Lahore, PakistanMost recently: Influencer Marketing Intern, Collabin.aiExperience: 1 year

Hire me

Applied Psychology graduate from FCCU with a unique edge in consumer behavior and influencer marketing. Proven track record in sales outreach and campaign coordination at Collabin.ai, complemented by leadership experience as Lead Registrations for the Forman Dramatic Club. Passionate about leveraging psychological insights to drive brand growth and community engagement.

Experience

Influencer Marketing Intern

Collabin.aiworkApr 2026

Summary

Working within the Sales Department to support influencer marketing and brand collaboration campaigns. Assisting in connecting brands with suitable content creators and influencers based on campaign objectives. Coordinating creator outreach, communication, and campaign onboarding processes. Supporting campaign execution by facilitating communication between brands and creators. Assisting with creator shortlisting, relationship management, and campaign tracking. Contributing to campaign planning and ensuring smooth collaboration throughout project lifecycles.

Results

  • Led a team of 5 student volunteers to raise approximately PKR 100,000 for the Ramadan donation campaign.
  • Implemented a personalized outreach strategy focusing on campaign impact, leading to more effective donor engagement.
  • Established a feedback loop within a team of 5 to refine communication tactics and improve donation collection efficiency.
  • Coordinated with 50+ creators per campaign.
Influencer MarketingCampaign ManagementSales OutreachRelationship Management

Team Lead (Ramadan Campaign)

Shaukat Khanum Memorial HospitalworkApr 2022 – May 2022

Summary

Worked with the Marketing department to gather data on strategies to attract donations. Supervised a team of 5 student volunteers as donation collectors. Participated in departmental meetings and shared ideas to improve campaign effectiveness. Provided regular feedback to the supervisor to enhance the donation process.

What I did

  • Divided team responsibilities and managed outreach consistency.

Results

  • Led a team of 5 student volunteers to raise approximately PKR 100,000 for the Ramadan donation campaign.
  • Implemented a personalized outreach strategy focusing on campaign impact, leading to more effective donor engagement.
  • Established a feedback loop within a team of 5 to refine communication tactics and improve donation collection efficiency.
  • Raised PKR 100,000 during the Ramadan campaign.
MarketingData GatheringTeam Supervision

Skills

Technical

MS Word
MS PowerPoint
Sales Outreach
Relationship Management
Organizational Psychology
Human Behavior
MS Excel
Project Coordination
Stakeholder Coordination
Workshop Facilitation
Research Methodology
Report Writing
Observation
Psychological Assessment
Data Analysis
Recruitment Support

Areas of expertise

Communication
Interpersonal Skills
Teamwork
Public Speaking

Languages

Urdu
English

Projects

News Package Production

Cameraman, Editor, and Script Writeracademic
Served as cameraman, editor and script writer covering campus and community stories. Conducted interviews and ensured ethical reporting.
Video EditingScript WritingInterviewing

Behavioral Change Intervention Project

Project Designer/Leadpersonal
Designed a stress management awareness initiative at the university. Conducted surveys, led workshops, and measured outcomes.
SurveysWorkshop FacilitationOutcome Measurement

Brand Marketing Campaign: BloomMemory™

Campaign Designerpersonal
Developed BloomMemory™, a preserved-flower jewellery brand that transforms flowers from meaningful life events (weddings, memorials) into handcrafted jewellery. Applied consumer psychology principles around emotional appeal and sentimentality to build the brand concept and marketing strategy. Delivered a final pitch presentation and campaign report.
Consumer PsychologyMarketing StrategyPitch Presentation

Education

BS Applied Psychology

Forman Christian College University (FCCU)Applied PsychologyGPA 3.682022 – 2026

Coursework

Consumer PsychologyIndustrial Organizational PsychologyResearch MethodologySchool PsychologyHealth PsychologyNews ReportingMedia Systems

Societies & activities

Forman Dramatic ClubForman Photography Society

FA in Humanities

Kinnaird College for Women, LahorePsychology, Literature, Civics2020 – 2022

Societies & activities

TEDx Kinnaird

Matriculation

Convent of Jesus and Mary, Lahore2010 – 2020

Recognition

Awards

Multiple Gold and Silver Medals

Defence Club

Won multiple medals in swimming galas.

Governance & advisory

Lead Registrations

Forman Dramatic Clubcommittee chair2025 – Present

Leading the registration process for the club.

Social impact & activities

Registration Volunteer

TEDx Kinnairdvolunteer2022 – 2022

Assisted with registration for the TEDx event.

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