Ahla Asim
Based in: Lahore, PakistanCurrently: Qualitative Researcher (Caregiver Wellbeing System Design), CareforExperience: 4 years
Experience
Qualitative Researcher (Caregiver Wellbeing System Design)
Summary
What I did
- Conducted 20 in-depth semi-structured interviews with caregivers to examine emotional, physical, and systemic sources of caregiver fatigue
- Performed Thematic Analysis to identify key patterns informing user needs and intervention design
- Translated qualitative insights into early design requirements for a technology-based caregiver support system
Results
- Pivoted the system design from a functional utility to a mental-health focused support application after identifying emotional fatigue as the primary caregiver pain point.
- Synthesized 20 in-depth interviews into actionable design requirements aimed at alleviating daily cognitive and emotional burdens for caregivers.
Free Lance Illustrator
Summary
What I did
- Created custom illustrations and visual assets for international clients across branding, social media, and digital content
- Translated client concepts into polished visual designs through iterative feedback and revisions
- Managed projects independently, meeting deadlines while maintaining consistent quality
Digital Advertising Animator
Summary
What I did
- Designed and produced a dynamic digital advertising animation using Adobe After Effects, Illustrator, and Photoshop
- Created vector assets, motion graphics, and composited visual effects to enhance brand storytelling and audience engagement
- Managed the full creative workflow from concept development and asset design to animation and final export
Skills
Technical
Areas of expertise
Languages
Projects
Visual Advocacy: The Pointy Side of Reform
Education
BSc
A-levels
Q&A
In Ahla’s own words.
How does your ethnographic background influence your design approach?
It makes me critically evaluate development projects. I focus on whether we are just restoring physical structures or actually caring for the lives and histories of the people involved. I view informal sectors with immense respect for the passion and network-building that goes into them, and I aim to design systems that respect these existing human connections.
How do you use art to enhance your research findings?
I believe art can bridge the gap between data and empathy. For example, in my research on Lahore's anti-homeless architecture, I created an illustration of a man trapped by needles that appeared rounded from above but were sharp at the point of contact. This visually communicated a shopkeeper's insight that 'reform' often looks harmless to policymakers but feels like an injury to those on the ground. It turns a research finding into a visceral experience.
How do you approach a new design challenge in a complex field like healthcare?
I start with the people. I believe the best solutions come from deep, personal empathy, so I begin by interviewing those directly affected by the issue. Their stories and pain points dictate the research direction and the eventual design requirements, ensuring the final product solves a real-world problem.
How do you approach designing for chronic healthcare conditions?
I focus on the psychological impact, specifically self-efficacy and confidence. Managing a condition like sciatica isn't just about physical treatment; it's about how the patient feels empowered to navigate their daily life. I start by interviewing those affected to uncover the 'unseen' emotional burdens and then design systems that restore their sense of agency.
How does your ethnographic background influence your approach to UX and design?
I believe true development must honor the human history and informal networks that already exist. Whether I'm redesigning a digital payment flow or researching urban architecture, my goal is to ensure the system supports the actual lives of its users rather than forcing them into a rigid, 'formal' mold. My ethnographic background allows me to see the 'invisible' users and advocate for their needs.
What drives the work
Motivations
- Social Impact
- Human-Centric Design Advocacy
- Healthcare Innovation
- Visual Storytelling
Objectives
- To leverage UX research, ethnographic insights, and visual storytelling to design systems that drive social impact, particularly in healthcare and urban development.
Principles
- Empathy
- Critical Thinking
- Human Dignity
Ahla's twin is AI, it can make mistakes.
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